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We started as a media business, and built up
a big group of readers who took the recommendations that we
made to heart, and actually acted upon them.
We acquired a small business called JackThreads,
which sort of served as the supply side to the demand
that we were creating through our content.
And we have since built JackThreads
into the fastest-growing men's e-commerce business on the web.
My name is Ben Lerer.
I'm the co-founder of Thrillist Media Group.
When Android was growing so quickly,
we said we need to give this a real shot.
We need to build something truly native,
and we need to work with the folks at Android
to figure out what that's supposed to look like.
And we're really happy we did.
Since he redesigned the JackThreads app,
we found that 30% of new sign-ups through Android
are actually becoming daily active users, which
is an engagement metric that's pretty unparalleled.
And not only that, but our Android users
are two times as likely to sign up as any other platform.
We tend to be developing Android first at this point.
And so the two things that really move the needle for us,
one is an ability to A/B test in real time.
What that does is it lets us focus on engagement, lets us
really get into the data, and make sure
that the changes we're making to the app are the right ones.
A developer console provides the tools
for testing that you really can't
get on any other platform.
We can roll out a really cool idea
we have to part of our users, see if it works.
If it doesn't, roll back.
If it does, go to everyone.
And it's really allowed us to lead with Android
and design wholeheartedly.
We're in 14 international markets right now.
I think there's a big opportunity to leverage
Google's tools to provide a better
experience for those markets.
One of the biggest pain points we see in apps is getting users
to enter their credit card information.
Having that already available to our users
is a service that is completely unparalleled.
Last year, we grew our Android sales by just short of 2000%.
And over the past three months, we've
increased sales by just short of 500%.
So we're showing really explosive growth there,
and the numbers are not slowing down.