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Hi. Welcome back to BizDev Weekly I',m Kersten Kloss. With us here
today as Chris Hamilton from Sales Tip A Day.
And today we're gonna talk about yard signs. Chris uh...
not too many people do this and why is it important to
think about this way of marketing? You know Kersten, it's interesting because uh... I, I
talk about yard signs, yard sigs can be
at a persons house
or think about just signs outside of retail stores or stores as you go along
and even
per se
for sale signs on homes
this is just of branding mechanism people can use and one thing that we see
with this is, it is done
in an absolutely atrocious way there's so much better ways to do this. I'll give you an
example
home contractors
who people to be roofer siders doing driveways doing lawn maintenance doing
anything, especially this time of year in Calgary
putting up christmas lights or whatever it is
your some of the stuff that they should be doing is putting a yard sign up every
job that they do
the stats behind this we learned this from Jeff Slutsky (author)
is uh... the no bs marketing
seventy percent of all home contractors leads
typically come
from yard signs
which is very intriguing the other thing that i noticed is as you walk along to
retell environments, down streets
you'll see signs up outside
problem is that
a lot of these times these signs do not have a call to action so you walked by
and you see another project by or whatever or
this store offering yoga whatever
it doesn't have a call to action, which is
go into the store and book an appointment for fifty percent off
contact us to find out how this can happen and your yard do this do that
you know and that's the biggest thing that people do
Kersten, do you see anything wrong with that?and and you know the other thing that's probably
the the easiest *** for the buck for you
is put out the any text message call to action
uh... you know that uh... text messaging is up to ten times more effective
as far as a call to action
uh... some implement something like that on your on your on your sign as well so
would you say something like text whatever the key word is to 313131
for a special deal? yeah and you'll get a much higher uh...
keep it simple but uh... keeping keep getting so that they can pull up the
phone and they can actually make that called actions because no one is going to look up a
website when you're driving by
on nobody's going to be yet you know necessary making a phone call cuz you're
not sure if they can get pitched to they're not ready to handle that
they'll do a quick text message to get some information back that's because they
are in exploratory phase.
absolutely
so Chris... thanks again for joining us a a great idea for
contractors or anybody who uh... you know who can kind of put a sign out in
front of uh... their jobs and everyone thanks again for joining us here on
Biz Dev Weekly. click on the links below the broadcast here if you wants more
information or just follow the credits and give us a call or contact us
thanks everyone for joining