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how do you speak to her international
audience now if you're speaking to public speaking someone on you too
chances are you do have an international audience whether you realize it or not
I confess I'm sometimes guilty I love being to localize talking about football
and to me that means
a football that's not around the public speaking american-style football on
to everyone else in the world that means around ball
so I I would suggest not that you
eliminate all cultural references but to try it.
use as many universal references as possible
I was struck just this morning looking at the analytic sinew to
public speaking are my audience in the last 30 days
wasn't that different than other months for the last year
when you're not not Lady Gaga size audience but
fifty sixty thousand views from around the world but here's what I for got
has been a long time since I checked I public speaking have viewers from
a hundred in 86 countries
now I say that not because I'm somehow uniquely
popular around the world that simply the nature
a YouTube 55 percent a my audience comes from my own home country the United
public speaking States but the year
the arrest to the audience was amazingly disbursed
throughout the entire world so on one hand it's
challenging figure your how am I really gonna say something
that is as relevant and resonates with somebody
in a southern African country the other public speaking hand it's very inspiring to know you can
reach the entire globe these days and you don't have to
be rupert murdoch have a gigantic TV network and satellites
at your disposal Internet does that so the more you can figure out
messages that resonate across cultures the more you can really build
an international audience but you must be mindful the content you're getting is
not some localized
and specific as to be irrelevant art alienate her
now having said that there's nothing wrong whatsoever
with starting YouTube channel its just about
local news in your community your town or
even your street got to the side what
the focus is and what the audiences you want but if you want a worldwide
audience
be aware years actually
a worldwide audience out there I'm TJ walker