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Artmap.tv, we are with Marco Trevisan. What can we say about this Fair?
Today it is the last day of the second AAF italian edition,the first one was last February.
We are fulfilling our goals, to increase the number of visitors which was more than 9000 last year
and according to the trend we are now about to receive 12000 people.
This year we have 77 galleries compared to the 60 galleries of last year,
everything is going as expected, which is something good.
This is an international Fair, it has lots of locations...
Yes, this project was born 12 years ago by Will Ramsay's initiative, who is an English art dealer and since then it is constantly expanding.
This network is present in 10 cities around the world in 4 different continets.
In 2012, cities will become 14 and we will have the second italian city which will host AAF, Rome.
This is a guarantee of the quality of this format, which is democratic, trasparent, open and cheerful in time of crisis.
We oblige galleries to write down works' prices,which they do not have to be more than 5000 €.
This helps to lighten art market and make people feel comfortable with it. We are very glad about it.
Visitors should be very delighted...
Oh yes, we offer lots of free services according to our format.
For instance, we have a kid's playing area, where young couples can leave their children
and have a walk through the stands, while their kids play with art.
Behind me, their is a Workshop stand, where people can approach different artistic techniques.
We also have a Videopoint which allows the interaction of visitors,in collaboration with you as well,thank you ArtMap.Tv,
we do have an Infodesk which helps people who are not familiar to art market.
They can receive some advices on how to start a collection or about what is a printing technique and so on...
All these free services, including wine bar and background music make this experience very delightful.
What is the costs' range?
Here in Milan,works cost from 100 € up to 5000 €, according to the format,
except from London where the maximum price is 4000 pounds and New York where it is 10000 dollars and still the message is
"Come and visit us, you will spend two funny hours and you will have the chance to go back home with a piece of work,
because for sure you will find something affordable and in your taste!"
See you in October, then...
See you in October!
Thank you!
Thanks to you!