In this lesson, we are going to take a look at the types of data you find in digital analytics tools and define some of the common metrics in Google Analytics. In any analytics tool, you will find two...
After you have planned your measurement strategy with your team, it's time to actually set up your Google Analytics account and begin collecting data. We'll cover creating an account...
The Behavior section is about how your users interact with your website or your app. This section includes everything from what content people look at to how users flow between pages or screens. This...
The Audience section of Google Analytics is full of information to help you understand characteristics about your users. This includes information about their geographic location or the type of device...
The AdWords Reports are all about your Google AdWords performance. These reports differ from other acquisition reports in two ways. First, they show you information that's specific to AdWords....
If you sell products or services online or through an application, you can use Google Analytics ecommerce reporting to track sales activity and performance. In this lesson, we'll review three...
[ Silence ] >> [Music] I think our history here is really important. You can't tell the history of Minnesota, or really the history of the United States without telling the story...
Digital Citizenship has broad and far reaching implications for many people. It can mean something a little different for each one of us. For some, it represents best practice in the way we treat one...