Hello again, Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape. And today is Action Wednesday, we’re going to keep it short. We’re going to give you a little trick...
Whenever I’m asked the question what advice would you give to a brand marketer in this increasingly digital media environment, I really always say the same three things, it’s about relationships,...
L.L.Bean has made the outdoors a yuppie paradise they are family adventure is what they are all about not too rugged, not too, you know, too mean you’re outside you get all those dirty things on you,...
Hello, I'm Sean Duffy, founder of The Duffy Agency and lecturer here at Lund University School of Economics and Management. Today I'd like to tackle one of the most challenging...
Hey folks... this is Joseph, he is an entrepreneur, a dreamer, just like you are. He dreams to launch a new business. He started with every formal planning for that, like you know budget planning,...
having a brand advocate strategy is invaluable but discovering them can be a challenge 0:00:13.070,0:00:18.730 there are two primary sources for organizations to disover brand advocates...
Historically it’s been sort of copywriters and art directors thinking about brand messaging and how to position a brand to a customer. And that’s still-- and there’s a lot of storytelling involved in...
my name is Cynthia Tyson and I'm the director marketing and brand strategy at BC Hydro whatever biggest challenges for BC Hydro and post mark brand is that were asking consumers to do...
Hello there, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic Tuesday and I’m going to give you the opportunity to play psychologist and put your customers on the couch....
Social media has changed the way the world communicates. People can now quite openly talk about your brand online, on very public platforms. As a result, it's important now more than ever that...