Agile marketing

Dawn: Hello, and welcome to today's TechSoup webinar called Mapping Your Impact: A Case from Humanitarian Assistance. I'm Dawn Krause. I'm a TechSoup webinar producer, and I...

When we talk about getting customer insights, the focus isn’t on asking customers what product do you want, the focus should be on asking them, what job are you trying to get done? Are you trying to...

I think when we talk about mobile, I think we’re still as an industry a little bit behind the curve. Because whether we say it or not, I think a lot of times we mean a phone. And I’m trying to take...

PETER NOVOTNY: Any time that you can incorporate consumer insights into your product and your marketing efforts, the more often, the better. And one thing that we found effective is to give users the...

I think the number one trend is globalization. And you know, the message I would send out to marketers is it’s not just globalizing your markets, meaning where you sell. That’s obviously very, very...

Sometimes you might want to design your own webinar registration pages - you know in order to create your own unique brand or perhaps to comply with Facebook or Google advertising rules or perhaps a...

We sit in in a world that's very complex, a world where shoppers can draw down on influence across traditional media, like advertising, TV, radio, print. They can also connect with each other...

BOB KUPBENS: We use a lot of different methods to gain consumer insight, I think. Everything from highly numerical analytics that happens within each of our channels to external panels. And so we do...

[MUSIC PLAYING] JILL BRAFF: So I have been in the mobile business since 2002. So mobile is not really new to me, although obviously, it's new in terms of this watershed of consumers using it....

The worker recieves an e-mail notification that a review on his/her work has been posted. After launching Cerebro the worker will be able to see assigned tasks in a separate list called Assigned...