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Hey Bart Miller here with Cycling strong 2013 Interbike and we're walking around we
found an amazing booth for all you ladies out there
I'm with Brook from Moxie she's got an amazing product that she wants to introduce to
you
now some of you don't know but I have the largest makeup
school there is online so I own a company called Robert Jones Beauty Academy
which is the largest make makeup school out there Robert is the most amazing makeup
artist you'll ever find If you haven't seen that go check it out
but we have a list of fifty thousand women that I know you're gonna love
these type of products
so I wanted to talk to Brooke really quick and just kinda get what she's done
why this is different why it's not a lemon
it's a Moxie so let's check it out take it away broke thanks well where at women's
specific cycling apparel company
We started mostly just with tank style jerseys but this year we're expanding
into a full collection so everything we do is designed for the female cyclists
whether it's a recreational woman who's riding
with her friends or the enthusiast the century rider we even if customers are
doing Iron Man's
in our products so designed specifically for females
traditional styling of what you see with yoga or with running or in
most segments more of activewear
but designed for cycling so just to tutorial some products
everything has a full 3 pocketing system in the back
top of the pockets is kind of our signature features we call it a
backpack system so on the side here there's actually a
area for there's an area here for
a zipper so it's a big kangaroo pouch and
it actually you can roll up a skirt you can roll up your jacket if you're
riding in the morning you can actually roll it up and throw it right on an
and it runs the entire width of the garment so
that's been a nice feature that we've added for this season and our customers
love our apparel so they were it they end up wearing it for yoga for running and for
trail riding and triathlon
because it's so comfortable and they kinda live in it so again kindof a life style
approach but
something that people love and something very different for the cycling
industry
you know most commonly a lot of the women's cycling apparel looks very much
like the men's
it's not really our take on it so let's talk wiki materials and stuff like that
I mean what you're using and why it's superior to other stuff that's out
there sure
so everything we do the wicking properties are inherent in the garment
a lot of love wicking technologies are actually applied post-construction
with our garments there's actually nine minerals in the fabric
that actually bring and the moisture from inside of
obviously from sweat so the exterior to make it cool and evaporate quickly
so that's one of the technical aspects and then
yeah cool so any other features about the product that you're
you want to point out or talk to these ladies about i mean there is a few things
out there on the market
obviously I don't know any ladies yet that have tried to products so I can't wait
to get their feedback
sure. if you have tried it please leave a comment below so that we can learn more
about the product and be able to spread the word but
any other features like how it slims or how it fits
sure! curves of a lady vs. you know male jersy's that kind of stuff !
well all of our jerseys all of the tanks they actually have a built-in bra:
in them if you wanna hold that for me yeah absolutely and
so get our manikin here kinda naked so
this bra a lot of people when they first see it they are like no no no not another shelf
bra
but the garment itself is all align and elastic to the neckline
so all of this gives a lot of vertical support and then actually through the
waistband
the waistband actually fits snug and that's where actually a
lot of bra support comes from so we have customers who are
D and E cups who are amazed by the support and they are like wow this is better than some of
my best sports bras so
huge selling feature there for us
and then just cut wise you know they're designed for a female's body so
a lot of times
companies will put a gripper elastic in the waist of it to try and keep it in
place
with this it's actually cut
so that when you're in the arrow position it's not riding and it runs long and like
them both in the front and the back
and more generous to the waist and hip I mean women are curvy they don't
want something that's clingy
but yet something that's a figure flattening awesome
alright well Brooks done a really good job at covering some of this
we're gonna show you a few of the items that they have here in the booth we'll kinda just
walk around show you that and once again
one of the features that I like that I saw in there
actual I don't know if they call this a vest or a jacket
or a what a bolero is they've got the actual
thumb holder in there so you can yup she's got it on there
and while you're riding that makes a big difference I like that in my jackets as
long as the arm is long enough that it doesn't feel like it's giving you a
tension in the shoulders I actually haven't wore that yet and probably won't so
so let me know how that works for ya
and thank you for watching this segment I know there's a lotta ladies
out there right now that
they hate being shoved into a sport and yet have to be you know how men's
apparel or whatever it may be so
what I'm trying to do is find some items for you that will fit you really well
and make a difference because if you love cycling it just grows a sport with
all of us
so number one thing is I hope you keep cycling strong and I where can they find your
products at
they can go on our website to find a dealer near them or Icarries the line
team estrogen is one of our big dealers that carries
am pretty much the entire collection and the stuff that
people are previewing is actually part of our spring/summer 14 so
people won't be able to get it for a little bit but looks fantastic
awesome so check 'em out I hope they have a website and if they don't
we'll give it to you if they do have a website we'll put it up on here
moxiecycling.com
figure there was one so moxiecycling.com go check em out and
we'll be talking to you soon keep cycling