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When you want to define who sees specific marketing messages and merchandising offers,
Monetate gives you an unmatched range of options, targeting specific segments of your website
traffic.
These targeting options include geotargeting – the ability to tailor your messaging and
promotions according to the geographic location of your website’s visitor. You can segment
traffic by country, state, zip code, shipping zone, media market, and more. You can also
target based on demographics like median income. Not only that, you can actually target based
on proximity to physical retail locations such as brick-and-mortar stores and shipping
points, even the real-world locations of your competitors.
Weather-based targeting is another powerful way to segment traffic. Monetate lets you
emulate the brick-and-mortar retail experience with adjusting displays and promotions based
on the weather, right down to the current temperature.
Because Monetate automatically records everything that every visitor to your website does, while
they are on your site browsing to buying, you get in-depth behavioral targeting criteria.
That means you can target based on things like the number and value of items in the
shopping cart; product, brand, and category viewed on the last visit; the number of days
since the last visit; purchase history; and much more.
Of course, you can also target based on where visitors come from like search ads, affiliates,
and email offers. You can even target traffic from specific consumer devices.
Add all of these targeting options together and you have the ability to present the right
message to the right person at the right time to optimize your conversion rates and revenues.
Read more: http://monetate.com/video/target-your-website-traffic/#ixzz28GemAMOU