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Hello, my name is Candela Ferreiro, I'm 21 years old, I live in Buenos Aires Argentina
and I study Fashion at the university of Buenos Aires.
My opinion on Argentinian lingerie is that the most recurred and famous brands like Caro
Cuore, Selu y Sweet Victorian have very high prices and not good quality. Furthermore,
the designs are scarce and basic.There's not big differences in the designs in each season,
therefore I buy in independent shops that perhaps are not too well known but they have
affordable prices and more interesting and varied designs.
I think it'd be interesting to open a pop-up shop in Buenos Aires for a limited time, selling
international lingerie brands like Victoria's Secret,
since the brand would offer something that
people could finally experiment with the authentic
lingerie design.
If we compare the photographic campaigns of La Perla and Selu
there's a massive difference in terms of designs. To me, it would cause
a huge impact. For a lingerie set of high quality and from
a foreign brand, I would pay up to AR$500, which would be between US$50-55.
Considering, that lingerie national brands have prices starting from AR$360 and up.
I think in this shop, people from upper classes or people older than 30 years old would be
the main customers.