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At LeapFrog, our mission is to engage, enlighten, and entertain children as a way of helping
them prepare for their life's journey. The Tag. Give. Read program is our way of making
sure that the Tag reading system could get into the hands of as many students as possible,
who could really benefit from this system. We had this vision that we could really help
schools improve their teacher's abilities to really have an impact on their students.
We put 1.5 million dollars of Tag Learn to Read products into the hands of 10,000 students
in literally every state in the United States. We wanted to show to others and to ourselves
the impact that it would have. Well what we found from our teachers who are implementing
Tag in their kindergarten classrooms, is that 99 percent of those teachers would recommend
Tag reading systems to other teachers or to parents because it makes such a big difference.
And over 90 percent of those teachers have reported not only improved reading skills,
and improved attitudes toward reading, but also their children just want to spend more
time reading. What we're doing now is expanding this program. We know that the program we've
had, where we invested 1.5 million dollars of our products into the schools, was effective.
We want to give parents a chance to be able to participate in this as well. We are going
to match up to 100,000 dollars, donations given through donorschoose.org for teachers
who want to use the Tag reading system in their schools. It's really an ability for
everybody to take advantage of this. The second way you can become involved is become a fan
of LeapFrog on Facebook. For everyone who becomes a fan of LeapFrog on Facebook, we
will donate a Tag book to kindergartens up to 25,000 books.