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This is Jing.
I'm the lead designer of JUZD.
Today we're onsite for our Fall-Winter 2009 Collection.
So this is a kind of a behind-the-scenes of what goes in and the people behind the JUZD brand.
This is how we make magic happen.
So, check it out.
So the whole philosophy is that once you put on the shirt you're JUZD, you're pumped.
You become your alpha persona and just become unstoppable, undefeatable.
JUZD is inspired by the legend of 1898.
This legend inspired a story of Gorillas back in 1898 in the African region of Uwanda.
That inspired this whole brand and we're revealing that, but in stages so I can't really give you too much but stay-tuned.
Check out the inside of the shirts and you'll get clues on the legend of JUZD.
The line is fabulous.
I've never seen anything like it.
First time I seen it, I just kind of froze, froze in time.
The first season we started off, it was like the beginning of JUZD.
So what I wanted to do was use some very basic, neutral colors.
We used black, gray, white and just this season we want to show the craziness.
Equal and opposite. To show the diversity of JUZD.
So the second half of our first collection they're now longsleeves.
You'll notice we've a lot of bright colors. So,
you're going to see the pinks,
you're going to see the blues,
you're going to see that we used gold foil.
And we put it on and we've kind of done things that are a little bit outside of the box.
So, people that are gonna like JUZD right now: anyone that kind of wants to be noticed.
So, we kind of have to predict the future as well as to not use something that's too trendy.
But use something that kind of, you know, that really kind of edgy, but not too identifiable.
Like how we predict what's hot, right?
So, you don't want your shirts, your clothes to look outdated.
The graphics. That really captured my imagination.
I haven't seen that anywhere.
And it's bamboo.
4th generation.
So it's very, very soft.
They're great. The material's awesome.
I don't know if you've ever felt 100% bamboo, but it's one of the best feeling fabrics that you'll ever use, and you'll probably ever wear.
It's great to wear in hot weather, because the fabric almost lets your skin breathe.
Today what we did was that we--it was the first time for us to do it, is to name each outfit.
You have The Biker, with the kind of classic streetwear.
The Traveller, the high-fashion guy or high-fashion girl.
So we name each outfit, and then we say, "Okay. This is the high-fashion person. What would the high-fashion person wear?"
So we kind of pick pieces out to create that theme.
Hopefully one day we'll be creating trends and what we say people will wear.
The thing that's really cool with the brand is that we kind of have shirts for everyone.
So we have basics for people who don't necessarily want to have the gold foil or want to have a print on their shirt.
As well as we do have our graphic designs.
Things that each shirt is so unique, it's--I do have a personal favorite, but it changes. It changes.
My latest one right now is the handmade one I made for Chris Bosh.
Because he just loved the brand, loved the shirt. His manager loved the shirt.
You can wear it to the clubs, you can wear it to--walking down the street.
You can even wear it to the gym.
You can wear it anywhere you want.
I think the question is more where not to wear it?
They're awesome shirts and you know what?
If you see them at your stores try it on and I guarantee, people, from the time you try it on, you're gonna buy it, you're gonna wear it, and you're gonna get addicted and you're going to be JUZD.
We want to create something that is unique.
I mean, that's the way we do things.
You should see the show, it's totally unique.
We created it from the ground up.
Things are in the works.
Maybe one day we'll be doing sweaters, maybe we'll be doing underwear, maybe we'll be doing--I don't know.
Uh--body suits, maybe pants. You know, the sky is the limit.
I want to hit the market that JUZD was meant for: LA and Miami.
We're in 6 stores in Miami right now.
So we're looking to expand the market, expand our presence down in Miami, down in LA and just take over the US.