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Hi, everyone! Matt Ward with inConcert Web Solutions bringing you another great tip today.
Now, here's the thing, you want to make your website effective. That's what our company
does; we help people build effective websites. One way you do that is by increasing the conversion
on your website. So, it's one thing to get a lot of people to your website; it's a whole
other thing to actually have them fill out the form or call you on the phone.
To increase that effectiveness you need to limit your FORM FIELD options. So, there are
studies out there that indicate that if you get past 4 fields on the form - Name, Phone
Number, Email, Comments -- that's pretty much it and you can also add that Spam Capture
thing. If you get more than that, it is going to drop by over 50%! So if 10 people came
to fill out that form, only 5 will fill it out if you have a whole bunch more fields.
Don't do that!
We do have a few clients who like to do that, but they are trying to very narrowly limit
who contacts them because they have a high-end purchase price. So they are really trying
to narrow down who their target is. If you are looking for leads keep the FORM FIELDS
to 4 or less.
That's the tip for today. If you want more tips go to inConcertWeb.com, click on the
Yellow Button at the bottom; it says, "Top 10 Tips".