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NEIL GOLDEN: Our online approach is similar to our
overall media approach, which is to go where consumers are,
where they want to be.
And when they're ready to engage in a conversation,
we're ready to be there.
So it's purely a matter of understanding where they are
and making sure that we're there.
We track broadly where consumers are.
We also have multiple consumer segments
that we want to reach.
And the African American, the Hispanic, and the Asian
segments are among them.
So we're monitoring constantly their media consumption habits
so that we can make sure that we engage in the right way.