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bjbj NASHLAH: Welcome to BuzzBooster.TV. SHAHAR: m Shahar. NASHLAH: And I m Nash. SHAHAR: You
know, and this show is brought to you by NASHLAH: MozyPro. SHAHAR: MozyPro. Today we are going
to discus new changes on YouTube. NASHLAH: Yes, YouTube. SHAHAR: That my affect how you
NASHLAH: Changes, changes, changes. SHAHAR: Yes, never ending changes. And, we are also
going to talk now about a series on, we are going to show you how to have a resistible
business to your market. NASHLAH: Yes. SHAHAR: Meaning that people will flock to your business.
NASHLAH: That s right. SHAHAR: Today, the first step, right? NASHLAH: Yes. SHAHAR: And
a very cool tip on how to do NASHLAH: Awesome tip on how to live stream. SHAHAR: Yes, enjoy.
So let s talk YouTube today. NASHLAH: YouTube. SHAHAR: Yes, just announce the few changes
now. NASHLAH: Not to many, nothing major. SHAHAR: Yeah, it s been changing quite a bit,
right? NASHLAH: Yes. SHAHAR: It changed the look of the channels, the interface which
was a very good change. NASHLAH: It was. I like it better now. SHAHAR: I do like, it
s more organized and better for people to watch. NASHLAH: It is. SHAHAR: Now, it s going
to release a new player. NASHLAH: Okay. SHAHAR: And we are very excited to see how that works.
NASHLAH: Yes. SHAHAR: s also going to offer the possibility of thumbnails. Some people
say it s not relevant, some other say it is. NASHLAH: I think it s relevant. SHAHAR: I
think it is too. NASHLAH: Yeah, there s a lot of good, that those actually having a
person click on your video and watch it and the thumbnail plays a big role in that. SHAHAR:
Yeah, it s an image right? So NASHLAH: It is an image and it s what captures their attention
so it has to be good and yeah, having options and stuff. I mean, with us, with our videos
because we re always talking and moving so much, our thumbnails are always so bad. Like
whenever I look good, you look horrible and whenever you look good, I look terrible so
it s like SHAHAR: Yeah, it s not fun but they re going to release some other options there
which is good and what s a little scary is that they re going to clean your subscribers.
NASHLAH: Ooh. SHAHAR: Yeah, you know, the first goal when you re inside YouTube is to
have like 1,000 subscribers which is not very easy so having them cleaned up, it s a little
scary but YouTube said, that it s going to clean those subscribers that are really not
active. NASHLAH: Yes. SHAHAR: That haven t been not active for a long time. NASHLAH:
People who, yeah, who aren t there. SHAHAR: Or all of this really truly sneaky ways of
getting subscribers, that s what they want to get rid of. NASHLAH: Go away. SHAHAR: Yeah,
the important part for you when using YouTube is to understand that YouTube is a social
network. It needs to be treated as such. NASHLAH: Yes. SHAHAR: So everything that you do there
matters. NASHLAH: Yes. SHAHAR: Leaving comments, liking the videos, you know, maybe leaving
a video response interacting with other people NASHLAH: Yeah. SHAHAR: That s what YouTube
is after and it s really important that you understand that. It s not just about posting
the videos, right? NASHLAH: That s right. You know Shahar, that s key what you ve just
said because a lot of people don t really understand that and you really have to embrace
that concept. It really is about community. It sounds clich but it s about they want to
see how you interact with them with your audience, with your community, how often are you there,
do you comment, do you do this, do you do that or you re just posting a video and leaving
and never coming back. SHAHAR: Exactly. NASHLAH: So embrace the fact that it works just like
any other social network and get your subscribers and interact and leave comments and go back
there on a daily basis, you ll do much better than if you re just. SHAHAR: Yeah, and you
might be thinking well, well more mad work for me to be in. Well, yes but when you think
about the power of online videos and what it can do for your business and how they impact
findability on the search engines, you just cannot overlook into. Overlook another one
if you have to. NASHLAH: So, I have question, if you were to replace one network with the
other meaning if you said, I ve reached my quote of how many networks I ll be involved
with and you have to draw up another one in order to do YouTube, which one would you draw?
SHAHAR: You know, I think it depends on we are talking to and which business you have
NASHLAH: Yes. SHAHAR: Because there are some social networks that are more relevant to
specific types of business than others but the important part online is not to try to
do everything and be everywhere with you spending time. You can automate some of it and then
you pay attention to one or two that are really, really important to your business. NASHLAH:
That s right. SHAHAR: And with that said, think about the one you feel most comfortable
with so people don t do well with video. They just don t like it. NASHLAH: They hate it.
SHAHAR: They might write to, like to write more so they probably would pay attention
to social networks for people that like to write more like the other .com or stay with
the blog for example. NASHLAH: Okay. So yeah, that s a good answer because it s not really
about of how many networks you re involved in, it s, okay, where is my audience? Where
are they collaborating and then how, do I have a presence there? And then figuring out,
what am I comfortable with? And gong after that, so SHAHAR: Yeah, and don t forget, we
need always to have a strategy in these places. NASHLAH: Yes, key. SHAHAR: s not just about
you re making connections and friends. That s important, yes but from a business perspective,
how are you going to get business coming from this place because you re not going to sell
there but you are going to take them out of there to a place you can control the conversation
and then from that business because if it s a business, it s based on profits and not
the amount of friends that you have. NASHLAH: That s right. SHAHAR: Yup. NASHLAH: You can
t take your friends to the bank. SHAHAR: Exactly. They ll pay the bills. NASHLAH: They ll pay
the bills. SHAHAR: You can ask them to pay your bills. NASHLAH: You could, that would
be good. SHAHAR: Then they wouldn t be your friends for very long. NASHLAH: That s right.
You know Shahar, whoever said running a business was easy SHAHAR: NASHLAH: What were they thinking?
SHAHAR: Oh yeah. NASHLAH: Right? SHAHAR: So many things to do. NASHLAH: So many things
to do, so many things you never even thought of. Even like backing up your data. SHAHAR:
Yeah, Which people don t do because they think something very specific needs to happen for
them to lose a data. NASHLAH: Oh yeah, you know, and they ll say tomorrow we ll back
it up, tomorrow, tomorrow. SHAHAR: Yeah, but the fact is if you store that on a laptop,
you ll lose the data. NASHLAH: That s happens. SHAHAR: If you forget the laptop inside a
cap, you lose the data. NASHLAH: s done that. SHAHAR: Oh man, I wonder what I was thinking.
NASHLAH: Yeah, you know? SHAHAR: Yeah, and you know, 32% of all data loss is caused by
human error. NASHLAH: Hello, we re humans. SHAHAR: Yeah, humans. NASHLAH: We make mistakes,
right? You know, it s, if there s something that s very interesting at statistical sides
like 7% of businesses who lose their data and like in 10 days or more, they actually
end up failing a year later. Their business, they go out of business. SHAHAR: Yeah, how
bad is that? NASHLAH: Because they don t have a system that gives them backup. SHAHAR: Yeah,
you know, that s why we think you should know MozyPro. MozyPro can backup the data from
Macs, PC servers. They actually have over 70,000 companies. Big and small. NASHLAH:
Yeah. SHAHAR: Companies like GE, Subway, Accenture, Yale and many more. NASHLAH: Yes, so keep
in mind what she says, not just the big companies, big and small. There s this guy, an executive,
executive, like a big shot type of guy. You know, he lost his, he lost of their data,
their data servers. SHAHAR: Oh, yeah. NASHLAH: And it pretty much put their business like
on their knees. They were going to go out of business when he discovered MozyPro and
then he realized, you know, how easy was this? Had I done this sooner, I would ve avoided
all of that pain and headache I went through just recently. SHAHAR: Yeah, because it was
easy and not only easy, it s affordable, right? NASHLAH: Yes. SHAHAR: And there are no contracts
to sign and no hardware to buy. NASHLAH: Yes, that s right. So, you know, if you re not
using MozyPro yet, well, get on it. SHAHAR: Yeah, you know, give our friends at MozyPro
a call and actually, if you want 15% off, use the code, podcast 15. NASHLAH: Nice, podcast
15, we ll give you a 15% off. Give them a call, 877-669-9776. SHAHAR: Again. NASHLAH:
That s 877-669-9776. SHAHAR: NASHLAH: Or, you can even go online at HYPERLINK "http://www.MozyPro.com"
www.MozyPro.com SHAHAR: Can you spell? NASHLAH: That s M-O-Z-Y-P-R-O.com. SHAHAR: Yeah, HYPERLINK
"http://www.MozyPro.com" www.MozyPro.com . Well, we are going to start talking today about how you
become a resistible business. Actually, this is a topic that I like a lot. It s based on
getting attention from your market. It s a very different thing than getting visibility.
Most people when they are using social media, they go for visibility. They want to be visible,
right? Have a lot of connections, have a lot of friends, have a lot of followers, but what
s the use of you having 1 million followers on Twitter if when you give a call to action,
nobody takes any action, nobody s paying attention? Put that, add that to the fact that most people
don t have a good attention span. In fact there are studies that show that the American
people have an average span of about 9 seconds. So they pay attention for 9 seconds. That
s the same as a gold fish. And gold fish swim away very, very fast. That s why I think there
are five steps that you really need to pay attention in order to have a resistible business.
The very first one is to create a resistible promise to your market. Have in mind that
that is not a tag line. That needs to talk to you market on an emotional way. It needs
to be unique to you and really have something that they care about. For example, BMW is
the ultimate driving machine. It talks on an emotional level. NASHLAH: You know what,
also, boom, as a really great example of having a promise is teasing. You know what, we often
need the ads, hey, they have amusement parks and this and that but the fact it that it
doesn t matter what they re doing. Whether they re doing the amusement parks or whether
they re just selling wedding dresses which they do, or even [Inaudible 00:09:49.2] daycare
which they also do, it all represents that happiest day of your life. SHAHAR: And each
person will understand what the happiest place on earth is in a different way. NASHLAH: Yes,
they ll embrace it to match with their emotions but ultimately, it represents their happiness.
SHAHAR: Yeah, that makes them care about it. NASHLAH: Yes. SHAHAR: So people that like
Disney like we do, they are really fanatic about it. You need to accomplish the same
in your business so you need to ask of what, why should people care about this business?
What s in it that could translate even as a movement to them? You know, go to the core
of what you are in business. You know, which business are you really in? If you start narrowing
that down going deeper on emotional level, you will find your promise. Again, and it
s unique. NASHLAH: It has to be unique. And you know what, it s actually not, it s not
that easy to come up with that answer. SHAHAR: Yeah, not like this, right? NASHLAH: Well,
no, it s not like this. When you start thinking, what is my business really about so your first
answers will be, really it s very related to what it is that you do so if I m an accountant,
my answer would be I m about accounting. SHAHAR: Or help people with their books. NASHLAH:
Yeah, I people with their books so that s a very common one. It s like I help people,
I like to help people so really dig within, go deeper and think what is my business really,
really about? SHAHAR: Yes, you don t want the people receive as a commodity, right?
NASHLAH: That s right. SHAHAR: So if you re just helping people with their books, it s
not going to go very far. NASHLAH: No, so is however many online accounting websites.
SHAHAR: Bookkeepers, yeah. NASHLAH: Or bookkeepers and things like that. SHAHAR: So go a step
above like on an emotional level, right? NASHLAH: Why? SHAHAR: Why? NASHLAH: Yeah. SHAHAR: Well
because, go. NASHLAH: Do you have an answer? SHAHAR: No, you can answer that. NASHLAH:
Alright, well because here s the thing, you always actually say this. People they make
the purchasing decision with their hearts and they justify that purchase with their
brains. SHAHAR: So we are always setting on an emotional level. NASHLAH: Always, it s
the heart. SHAHAR: So it s more important to talk to the heart than talking about features
of your product NASHLAH: Yes. SHAHAR: Or going to the nitty-gritty on how you help them,
that s not going to work. Okay, we live in a world that there is too much of everything,
right? NASHLAH: Yes. SHAHAR: It doesn t matter which industry you are, there s a lot of competition
out there. NASHLAH: Yeah. SHAHAR: So it s very important for you to be perceived in
a unique way on an emotional level. And again, this is not a clever sentence like in a tag
line. NASHLAH: No, it s not a tag line. SHAHAR: s something that people would care about.
NASHLAH: What they care about and ultimately what drives you as the business owner. SHAHAR:
So, I have some homework today. NASHLAH: Ooh. SHAHAR: Yes, when you ve, watching this show,
you will go get a piece of paper and start by, bring down the problems that you solve
to your audience and then list the things that they should care about on an emotional
level. They should care about. It s not about you. Okay? And then go and craft your irresistible
promise. NASHLAH: So reviewing your homework and seriously I would like you to do this
because ultimately, it s going to help you and your business and it will impact your
bottom line. SHAHAR: Very, very important. NASHLAH: So, extremely important. So first,
get out a piece of paper and SHAHAR: And list all the problems that you solved. NASHLAH:
List the problems that you solved and you know what, a good list would have how many
problems? SHAHAR: We, at least start with 20 every single time. NASHLAH: 20 problems
more or less and sure some of them will be a little bit off on intentions but some of
them will be [Inaudible 00:13:09.1] list 20 problems that you solved. And second SHAHAR:
Second, then list why people should care about it. NASHLAH: Why should they care about your
business? SHAHAR: And then you will be able to kind of really visualizing a promise for
your business. NASHLAH: Yes. SHAHAR: You know, write a couple down like she said it s not
that easy to come up with. But start talking NASHLAH: But as you start writing the problems
and things like that, it actually becomes easier. So instead of trying to figure out
what you promise or what your business really is t first, well maybe you should start by
outlining the different problems that you sovled. SHAHAR: I can tell what we did with
our business, right? NASHLAH: Yeah. SHAHAR: So we are a marketing company. We do small
business marketing, innovative small business marketing. Well, I could say I help people
promote, get the word out, blah, blah, blah. NASHLAH: Same old, same old. SHAHAR: Same
old, same old commodity. NASHLAH: Yes. SHAHAR: But we did exactly the same thing, we listed
the problems, the things that people should take care about and we realized that what
we are really doing as a core and as a promise that people should care about is show them
how to achieve NASHLAH: Long-lasting prosperity. SHAHAR: Long-lasting prosperity. So that talks
on an emotional level. It doesn t matter really if this moment we are using social media or
direct mail or whatever it is in a small business marketing. NASHLAH: Ultimately, what we re
about. SHAHAR: Long-lasting prosperity, that s our promise. What s yours? NASHLAH: What
s yours? So, you ve heard Shahar and I talked several times about the impact and how useful
videos can be to market your business right? Especially online videos. So, I wanted to
share with you just a quick tip really on what you can do to maximize that. And it s
probably something that you re already carrying in your pocket or in your purse and that s
your phone. You know, your phone has the ability to live stream which means if I am somewhere,
if I m in the middle of the forest, whatever, taking pictures of birds, which we have been
doing. We haven t really shared that but we have been into bird photography lately and
you have this moment. It s like, and you re inspired and you feel like there s a message
you could share with your audience. Well hey, whip out your phone. Turn on the live streaming
thing and just record yourself and that it ll go automatically to the internet where
later you can get that file downloaded to whatever you want but ultimately, your message
has been shared. It s not, okay, I thought of this moment, I m inspired, let me write
it down, put in a little, the back of a receipt, put it in my pocket and really never come
back to it, right? So, get your phone. Whether it s an Android phone or an iPhone, whatever
it is, you likely have the ability to live stream. Take advantage of that and use it.
You know, and the same as true if I m in an event or there s someone that s influential
in my industry that I d like to perhaps interview, same thing, get your phone and take advantage
of that moment. t let your, whatever excuses of I don t have a camera, I m not prepared
or whatever, whatever get in the way because you know what, you re prepared. You re there,
you have your message, you re inspired, here s your project, your influential person and
your phone which will allow you to record that moment. So that s made it for you today.
SHAHAR: Hey, hey, but wait, wait. I don t know how to use the cell phone NASHLAH: But
wait, there s more. SHAHAR: Okay, what do I have to do to a live stream? NASHLAH: Good
question. SHAHAR: Good question. NASHLAH: So, you know what, there are several apps
out there. The two main ones being, U Stream. So you just go to the Market or in the App
Store and download the You Stream app. It has a couple of different names like U Stream
Broadcaster, they changed it but ultimately, you just search for the U Stream app and that
s just a letter U Stream, S-T-R-E-A-M. Another app that s pretty well-known, it was one of
the first ones as well. It s Qik, Q-I-K.com. Both of them give you the recording, the live
streaming functionality which is really nice. You know, the moment I hit record, it actually
goes online and if it s connected to your Facebook or Twitter account and even YouTube,
they send out a little broadcast to your Facebooka and Twitter saying hey, I m live now. And
once you push save, once you re done, it actually go straight to YouTube if you connect everything.
So, really nifty, really cool, simple to use. It s really, it s just a button, it s like
a red button that you push, as long have your phone in the right direction which we often
don t. If you ve known us for a while, you know what I m talking about. But ultimately,
very simple to use them. U Stream or Qik, whatever works for you, just get it and do
it. That was great. SHAHAR: Yeah, it was. We did spill the beans on the NASHLAH: Yes,
that s highlight. SHAHAR: Now, all you have to do is go apply these things. NASHLAH: Take
action, yes. SHAHAR: Yes. So, see you next time. NASHLAH: See you next time oh hey, and
by the way, get the free gift we have prepared. SHAHAR: Oh yes. NASHLAH: We always forget
to mention it. Just go to HYPERLINK "http://www.BestBuzzGift.com" www.BestBuzzGift.com SHAHAR: You will know
a lot more on how to turn your business into a resistible business. NASHLAH: And that s
just, it actually go in-depth with what we ve just said. SHAHAR: Yes, yes. HYPERLINK
"http://www.BestBuzzGift.com" www.BestBuzzGift.com NASHLAH: Go there. See you. [End of Transcript
00:18:14.3] YouTube Changes, A resistible Promise, Live Streaming; BuzzBoosterTV #45
- BuzzBooster TV - Marketing Strategies for Small Business Page PAGE of NUMPAGES gd.^
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