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In an ideal world, you would shake the hand and sit face to face with
every prospect who is considering buying your product or service.
Since this is impossible, the next best way to do this
is to incorporate video into your sales strategy. So keep watching because I'm
going to share with you
five ways you can increase sales by using video.
The world of sales has changed.
These days, prospects short-circuiting a lot of the initial face to face sales process
that used to be so common. Why? Well the harsh truth is that consumers aren't
as reliant on sales people as they used to be. They'd rather just go online
where they can get information fast, at a time that suits them.
So the first thing you need to do, if you haven't started to already,
is create a library video reference material.
I'm talking about things like tutorials, help videos
and how to's. Because while these videos a helpful to
users of your products and services,
they also really help prospects make up their mind to make a purchasing decision.
Give your audience and authentic representation of who you are,
and what motivates you.
Building the relationship will help increase sales.
Prospects want know who you are and what you stand for.
One of the great things about the lab is that staff there really do become part of
the school team.
So their personal, their friendly and they understand what it's like to work in a
school environment.
Once you've spoken with the prospect, and given them a proposal,
how can you follow up with them in a way that's useful,
adds value, and continues the conversation? Well by following up with an
email sequence with links to videos like case studies,
customer profile videos and promotional videos. These videos will help to build
your authority and credibility and provide proof of your claims.
We have been using Good for one year.
But we evaluated Good about six months before that.
Where we're at today is we've seen a number of government agencies
have now implemented good technology solutions.
They can play Angry Birds and the downtime, but, even more importantly,
they can easily integrate videos into this sales presentations.
Loading up the iPad with product demonstrations,
testimonials and video case studies will help your sales team make more sales
because they can easily access and share the right proof elements.
A solution offered by Fenwick which was an integrated solution was what we were after.
Integrated was the way to go.
So there you have it, five simple really powerful ways you can start to win more sales by incorporating video.
I hope you've enjoyed watching these video
updates and that they giving you actionable ideas to connect more effectively
with your audience. There's a bunch of other videos, just like this one on my
YouTube channel,
so if you found this video helpful, just hit subscribe.
This is Ryan with another web video marketing update.