Tip:
Highlight text to annotate it
X
>>Erik: So based on your experience in the film world, the entrepreneurial field, and
the philanthropic world, raising money, what is your advice to others on the most important
elements to include when making a pitch?
>>Slava: I think the most important thing is to really be honest about what your pitch
is and you can`t really fake a good pitch. You have to be passionate about what you`re
trying to offer and you have to also make it real. Just because you can say real quickly
three sentences doesn`t make it a good pitch. The idea has to be clear and you have to be
able to say it within five minutes, hopefully within three minutes, but definitely within
five. As soon as you start stumbling explaining away what your idea is, it`s because you don`t
understand the idea yourself. So it`s really important to make the idea feel real, be passionate
about the idea, because someone who wants to invest in an idea, whether it`s philanthropy,
a movie or a venture, they`re investing for the long term. You can`t fake passion, you
can fake a pitch, but people can read through people faking passion, so you have to be realistic.
Plus, the ability to execute has to be there, on your team, in your partners, in your [pause]
whoever it is you`re lining up with, it has to be known that the money will go toward
accomplishing something as opposed to pie in the sky visions.