LAURA DEFINITELY WANTS TO SELL HER APARTMENT.
AND NEIL'S ON THE FENCE.
PROBABLY COULD USE A LITTLE FIXER-UPPER.
YOU'VE GOT A LOT OF STUFF IN HERE.
IMPORTANT THINGS.
YOU JUST DON'T FIND THESE THINGS ANYMORE.
WE'VE GOT $200 MILLION DOLLARS WORTH OF REAL ESTATE HERE TO SELL.
THE BUILDING'S BEEN ON THE MARKET WITH A PREVIOUS COMPANY FOR A WHILE.
WE'VE GOTTA BREATHE NEW LIFE INTO IT.
WE HAVE TO CREATE A GREAT BUZZ AND WE HAVE TO SELL THESE APARTMENTS.
THE CHALLENGE FOR THIS BUILDING IS THAT THE LOCATION
IS A LITTLE BIT OFF THE BEAT AND PATH.
THIS IS A MILLION DOLLAR VIEW.
$2 MILLION DOLLAR.
I'M HERE AT WEST 9th, TO MEET LAURA AND NEIL.
WEST 9th IS THE MOST BEAUTIFUL BLOCK, IN MY OPINION,
IN ALL OF NEW YORK CITY.
IT'S TREE-LINED, VIBRANT,
WITH LOW RISE BUILDINGS, ALL PRE-WAR.
IT'S A VERY QUAINT COMMUNITY.
LESLIE.
LAURA DEFINITELY WANTS TO SELL HER APARTMENT.
AND NEIL'S ON THE FENCE.
NEIL, HONEY.
THIS IS MY HUSBAND, NEIL.
NEIL'S BEEN A LIFE-LONG BACHELOR.
THEY'VE ONLY BEEN MARRIED ABOUT A YEAR.
SO SHE'D LIKE TO MOVE ON AND HAVE A FRESH START.
AND NEIL'S KIND OF STUCK.
WOW!
I KNOW, WOW!
SO LAURA THINKS I'VE GOT TOO MUCH STUFF.
YOU'VE GOT A LOT OF STUFF IN HERE.
IMPORTANT THINGS, YOU JUST DON'T FIND THESE THINGS ANYMORE.
WELL, I THINK DOWNSIZING SOME OF THE TOYS
WOULD BE A GOOD IDEA.
I DON'T THINK THAT'S SUCH A GOOD IDEA.
I'VE LIVED IN THIS APARTMENT FOR 20 YEARS.
I'M COMFORTABLE HERE.
I HAVE ALL MY STUFF HERE.
THE IDEA OF MOVING MY STUFF, ALL BY ITSELF, IS A DAUNTING TASK.
BUT I'LL KEEP AN OPEN MIND BECAUSE LAURA HAS ASKED ME TO
AND I UNDERSTAND WHAT SHE'S THINKING.
SO I'M TRYING TO BE OPEN MINDED ABOUT IT.
I'M NOT RUNNING TO A NEW PLACE SO FAST.
ANYWAY, I LOVE THIS PLACE.
IT'S A BIG APARTMENT, SO WE HAVE LIVE-IN HELP.
I HOPE SHE'S NOT COMING WITH US.
I APPRECIATE HIS COLLECTION,
BUT I WOULD LIKE TO GET NEIL INTERESTED IN A NEW APARTMENT
THAT WOULD FEEL LIKE IT WAS OURS,
AS OPPOSED TO HIS.
THE KITCHEN PROBABLY COULD USE A LITTLE FIXER UPPER.
DEFINITELY HERE THE FLOORS.
AND THE BATHROOMS COULD USE AN UPDATE.
LAURA IS LOOKING TO PUT
HER IMPRESSION ON OUR LIFE TOGETHER.
THAT MEANS EITHER MOVING
OR COMPLETELY RENOVATING THIS APARTMENT.
THIS IS REALLY BEAUTIFUL AND IT'S VERY PRIVATE.
IT IS.
IT'S THREE BEDROOMS AND 2 1/2 BATHS
AT APPROXIMATELY 2,000 SQUARE FEET.
WOOD BURNING FIREPLACES HERE AND IN THE LIVING ROOM.
AND IT'S WEST VILLAGE.
I'M THINKING 3.8, 3.9,
SOMEWHERE IN THAT PRICE POINT WOULD DRIVE-IN TRAFFIC
WHICH IS A GOOD NUMBER TO ME.
THAT'S NOT BAD.
I WAS THINKING IT WOULD HAVE TO BE A LOT MORE TO MOTIVATE ME.
THE BEST WAY USUALLY TO CONVINCE SOMEONE TO SELL
IS TO MENTION THAT THEY CAN MAKE MONEY.
CONSIDERING NEIL HAS BEEN HERE FOR MANY, MANY YEARS,
THERE IS A PROFIT TO BE MADE ON THIS PARTICULAR APARTMENT.
SO MY HOPE IS THAT WOULD GIVE HIM THE INCENTIVE TO MOVE ON
AND START A NEW LIFE WITH LAURA IN A NEW PLACE.
WHY DON'T WE TAKE A LOOK AND GET YOU MOTIVATED
TO MAKE THE NEXT STEP OUT THE DOOR.
MAKE YOUR BEAUTIFUL WIFE, LAURA, HAPPY.
AND MAKE YOUR BROKER HAPPY FOR YOU TO JUST GO AND LOOK
AND BE OPEN MINDED.
WHEN WE'RE HAPPY.
THAT'S HOW THAT WORKS.
THIS CORNER OF THE PARK IS JUST UNBELIEVABLE.
THERE'S THE HARLEM MIRROR RIGHT IN FRONT.
TODAY I'M WITH PARUL TO MEET WITH SHAUN
AT A BUILDING THAT CORE JUST TOOK OVER ON 5th AVENUE.
BEAUTIFUL FACADE.
PEOPLE LOOKING TO BUY A LUXURY PROPERTY
DON'T NECESSARILY SEEK OUT 110th STREET,
BECAUSE THE LOCATION IS A LITTLE BIT OFF THE BEAT AND PATH.
WE'VE GOT $200 MILLION DOLLARS WORTH OF REAL ESTATE HERE TO SELL,
WHICH IS FANTASTIC.
BUT YOU KNOW, CAREFUL WHAT YOU WISH FOR.
WE HAVE OUT WORK CUT OUT FOR US.
THIS OVER HERE IS GOING TO BE THE MUSEUM FOR AFRICAN ART.
THIS OVER HERE IS MUSEUM MILE,
THE GREATEST MUSEUMS IN THE WORLD RIGHT ON THIS STRIP.
THE BUILDING'S BEEN ON THE MARKET WITH A PREVIOUS COMPANY FOR A WHILE.
WE'VE GOTTA BREATHE NEW LIFE INTO IT.
I WANT TO CALL THE BUILDING ONE MUSEUM MILE.
I LIKE THAT.
I'LL GIVE YOU GUYS THE GRAND TOUR.
THE REAL WORK BEGINS NOW, THE RE-BRANDING,
THE WEB SITE, THE BROCHURE, THE FLOOR PLANS
AND THE OVERALL MESSAGE OF EXACTLY WHAT THIS BUILDING IS
AND WHY PEOPLE SHOULD BUY AND COME LIVE HERE.
THESE VIEWS ARE AMAZING.
THE PARK JUST FEELS LIKE PART OF THE APARTMENT.
THE CHALLENGE IS REALLY GOING TO BE ZEROING IN ON THOSE BUYERS
WHO REALLY UNDERSTAND THAT PURCHASING IN A NEIGHBORHOOD
THAT'S ON AN UPWARD TRAJECTORY
IS WHERE YOU'RE REALLY GOING TO HAVE THE BEST VALUE PROPOSITION.
CLEARLY WE'RE GOING TO HAVE TO STAGE SOME OF THESE APARTMENTS.
I THINK WE SHOULD DO A STUDIO, A ONE BEDROOM, A TWO,
MAYBE A PENTHOUSE.
PARUL I'D LIKE YOU TO LEAD THAT CHARGE.
I HAVE A FRIEND WHO IS AN ART ADVISOR
WHO DOES EXCELLENT WORK WHEN IT COMES TO STAGING APARTMENTS WITH ARTWORK.
THAT'S A GREAT IDEA.
I THINK WE NEED A CORE TYPE RE-LAUNCH OF THIS AMAZING BUILDING.
I LOVE TO THROW A PARTY.
ALSO WE'RE WORKING WITH A CREATIVE AGENCY
TO RE-DO THE WHOLE WEB SITE,
THE FLOOR PLANS, BROCHURE.
IT'S A BIG STAKES ENDEAVOR
BECAUSE THE ENTIRE BROKERAGE COMMUNITY
WILL KIND OF BE WATCHING TO SEE HOW THE NEW COMPANY DOES.
WOW.
ISN'T THIS GREAT?
I KNOW YOU CAN DO IT.
BREATHE IT IN
AND LET'S GO BACK TO THE OFFICE SO WE CAN FIGURE OUT
HOW WE'RE GOING TO SELL IT.
NO, YOU'VE GOT TO COME BACK TO THE OFFICE.
LET'S GO.
CORE HAS JUST TAKEN OVER SALES AT ONE MUSEUM MILE,
A FABULOUS 116 UNIT CONDO BUILDING
ON 5th AVENUE, ON CENTRAL PARK.
PARUL.
OH, HELLO. HOW ARE YOU?
I'M AT THE BUILDING TODAY, CHECKING IN WITH MY COLLEAGUE PARUL.
IT'S A BIG TEAM EFFORT.
THERE'S A LOT OF PEOPLE BEHIND THE SCENES
AND A LOT OF WORK TO DO.
I AM SO EXCITED ABOUT THE ARTWORK WE WERE ABLE TO GET.
IT'S BEEN SHOWCASED EVERYWHERE.
IT LOOKS GREAT.
AS PART OF OUR RE-BRANDING EFFORTS,
I'VE BEEN WORKING VERY HARD WITH AN ART ADVISOR
TO STAGE SEVERAL UNITS.
MY STAGING STRATEGY IS THE FACT THAT WE HAVE A MUSEUM
ATTACHED TO THE FIRST FOUR FLOORS OF THE BUILDING ITSELF.
AND I WANT PEOPLE TO FEEL THE MUSEUM WHEN THEY WALK INTO THE BUILDING.
WHAT DO YOU THINK OF THIS?
TO HAVE ALL THIS FANTASTIC ARTWORK AS PART OF OUR APARTMENTS,
THAT REALLY STOOD OUT FOR ME.
YOU HAVE THIS UNDER CONTROL.
CAN YOU TAKE A COUPLE OF MINUTES AND COME UPSTAIRS?
I WANT TO SHOW YOU THE PARTY SPACE.
YES, YES, ABSOLUTELY.
HI BARRY, NICE TO SEE YOU.
HOW ARE YOU?
HI, FOLKS. I'M BARRY SILVERMAN FROM HALSTEAD.
I'M AT 63 EAST 9th STREET.
AND I'M HERE TO SHOW LAURA AND NEIL AN APARTMENT.
I THINK IT'S A GREAT APARTMENT WITH FANTASTIC OUTDOOR SPACE.
AND I KNOW IF HE LIKES THIS OR SOMETHING LIKE IT,
IT MIGHT ENTICE HIM TO PUT HIS APARTMENT ON THE MARKET.
AS YOU CAN SEE, EVERYTHING'S BEEN NEWLY RENOVATED.
EVERYTHING HAS BEEN DONE WITHIN THE LAST YEAR.
THIS KITCHEN IS FANTASTIC.
ALL NEW APPLIANCES.
I LOVE THE KITCHEN.
BEAUTIFUL CAESAR STONE AND IT'S NICE AND WIDE
SO YOU CAN BOTH BE IN, BOTH COOKING.
WE DON'T COOK.
WE JUST NEED A MICROWAVE IN OUR HOUSE TO HEAT THINGS UP.
WE'LL TAKE COOKING CLASSES.
YOU SEE THAT?
IT'S A NEW START AND A NEW WAY OF LIFE.
WHAT MORE COULD YOU ASK FOR?
A CHEF.
SO JUST YOU KNOW, ONE BEDROOM, ONE BATHROOM DOWN HERE.
AND THEN THERE IS TWO BEDROOMS AND A BATH
AND THIS FANTASTIC TERRACE UPSTAIRS.
SO WE'LL GO OUT AFTERWARDS.
BUT THIS IS THE MASTER BEDROOM.
THIS IS NICE.
IT'S OKAY. IT HAS POSSIBILITIES.
SO COME ON INTO YOUR MASTER DRESSING ROOM.
THIS IS A ROOM.
IT'S A CLOTHES CAVE.
IT'S A CLOTHES CAVE.
THIS IS THE MASTER BATHROOM.
OH I LOVE IT.
ISN'T THIS GREAT?
IT WAS A LITTLE BETTER THAN I EXPECTED.
I DIDN'T HAVE HIGH HOPES.
THE FACT THAT IT'S FULLY RENOVATED IS TERRIFIC.
I DON'T HAVE TO THINK ABOUT ANYTHING BUT MOVING IN
WITH ALL OF MY COLLECTIBLES.
THIS IS THE MOST BEAUTIFUL TERRACE.
YOU CAN SEE CLEAR DOWN BROADWAY.
YOU HAVE THE CITY AT YOUR FINGERTIPS HERE.
LOOK AT THIS BARBECUE, BEAUTIFUL TABLE.
THEY DID A GREAT JOB WITH THE LANDSCAPING.
I LIKE THIS.
THIS IS SPECIAL.
THIS PRICE IS 2.6.
AND IF WE LIST AT 3.8
OR SOMETHING AROUND THAT NUMBER,
THAT'S A BIG CHUNK OF CHANGE IN BETWEEN
THAT YOU CAN POCKET AND HAVE A LOT OF PARTIES WITH.
I LIKE THAT.
THAT'S AN INCENTIVE.
THAT'S SOMETHING TO THINK ABOUT.
MAYBE WE SHOULD LIST AND START THIS PROCESS.
I THINK LESLIE DID VERY WELL.
I THINK SHE HAS CONVINCED HIM THAT IT IS TIME TO START LOOKING,
SERIOUSLY LOOKING.
I'M GONNA GET BACK TO WORK.
SO I NEED TO MEET WITH LAURA
SO WE CAN DISCUSS THE CLUTTER IN THE APARTMENT,
SO THAT WE CAN MOVE FORWARD AND SELL IT.
I NEED YOU TO HELP ME BECAUSE I NEED TO DECLUTTER THAT APARTMENT.
WE HAVE TO SHOWCASE IT TO ITS BEST ADVANTAGE.
AND WHEN PEOPLE WALK IN THEY WANT TO SEE THE APARTMENT.
SO WE'RE GOING TO WORK TOGETHER ON DOING THAT.
I KNOW HOW MUCH HE LOVES HIS TOYS.
I GET IT, I GET IT.
BOYS WITH THEIR TOYS.
THAT BEING SAID, OUT WITH THE OLD, IN WITH THE NEW.
ABSOLUTELY.
WE'RE GONNA DO THE BAND, I THINK IN THIS CORNER HERE
SO THEY'LL BE PLAYING OUT TO THE ROOM.
AND WE'RE GONNA HAVE THE DOOR OPEN TO THE TERRACE.
I HAVE BEEN SO CAUGHT UP WITH THE PLANNING OF THE EVENT.
AND PARUL HAS BEEN QUITE BUSY WITH THE RESTAGING OF THE APARTMENTS.
TO FINALLY SEE IT ALL COME TO LIFE IS REALLY EXCITING.
OUR MATERIALS HAVE ARRIVED.
SO FEAST YOUR EYES ON ALL THE HARD WORK WE HAVE DONE HERE.
OH MY GOSH THAT'S AMAZING.
THE BROCHURE.
I REALLY LIKE THE WAY IT TRANSLATES THE STORY OF NEW YORK NEIGHBORHOODS
AND HOW QUICKLY THEY CHANGE.
I FEEL LIKE OUR RE-BRANDING EFFORTS ARE WELL UNDERWAY.
IT'S SO IMPORTANT THAT WE HAVE ONE CLEAR MESSAGE.
WE'RE STARTING OUT WITH THE NAME ONE MUSEUM MILE.
WE WANT TO MAKE SURE THAT WE CARRY THE FEEL OF THAT
THROUGH EVERYTHING THAT WE DO.
LET ME SHOW YOU WHERE WE'RE GONNA PUT THE BAR.
ANOTHER BAR?
LET'S DO IT.
WE HAVE CONVINCED NEIL THAT HE HAS TO DE-CLUTTER.
AND I THINK I KNOW A PLACE WHERE NEIL COULD SELL
SOME OF THOSE COLLECTIBLES.
HI, YOU GOT A LOT OF STUFF.
WE BROUGHT SOME THINGS.
I THINK THIS COULD BE A KEY INGREDIENT
TO GETTING THIS APARTMENT SOLD.
THIS STAR WARS STUFF, THIS IS COOL.
NO NEIL, WE'RE NOT HERE TO ADD TO THE COLLECTION.
THE JOKER'S CHALLENGE BATMOBILE, C'MON.
YOU KNOW, TURNING THEM INTO COLD HARD CASH,
DE-CLUTTERING THE APARTMENT A LITTLE BIT
IS NOT A BAD THING.
SO I MIGHT CONSIDER THINNING THE HERD.
I'M NOT SURE I WANT TO SELL ANYTHING.
I'VE GOT A COUPLE OF THINGS AND WANT TO SEE IF THEY'VE GOT ANY VALUE.
OKAY, SO WHAT YOU GOT?
MY TALKING BART SIMPSON.
THEY ACTUALLY FRIGHTENED ME EACH TIME I OPENED THE CLOSET.
I HAVE MY TALKING DICK TRACY.
THIS IS SOMETHING I'M INTERESTED IN.
WE'RE TALKING ANYWHERE BETWEEN $250 AND $350.
REALLY? THAT'S INTERESTING.
I HAVE THE ORIGINAL KISS DOLLS.
WE'RE TALKING ABOUT $350-$400 FOR THE SET.
OKAY. OKAY.
WOW, A MR. CLEAN DOLL.
I HAVE NEVER SEEN THIS BEFORE, I MEAN, IN THE BOX.
USUALLY YOU SEE THESE OUT OF THE BOX AND THEY'RE DIRTY.
NOBODY WANTS A DIRTY MR. CLEAN.
WAIT A MINUTE, THIS IS NUMBERED.
THIS IS NUMBER ONE.
NOW I LIKE IT MORE.
I THINK WE'VE CONVINCED HIM
TO BRING MORE OF THE BOXES IN.
GIVE US A CALL AND BRING IN THE BOXES.
GOOD, BECAUSE I'M RUNNING OUT OF SPACE.
THAT'S MUSIC TO OUR EARS.
SO MY NEXT STEP WOULD BE TO GET IN THERE
AND GET AS MUCH OUT AS POSSIBLE.
CLEAN THE PLACE UP AND PUT IT ON THE MARKET AND SELL IT
AS QUICKLY AS POSSIBLE.
I'VE GOT A LOT MORE AT HOME.
WELL, BRING IT ALL IN.
OKAY, THAT MIGHT BE SOMETHING TO TALK ABOUT.
IT'S PARTY TIME.
IT'S OUR BIG EVENT.
THE STRATEGY IS TO BRING THE BROKERAGE COMMUNITY TOGETHER
AND GET PEOPLE EXCITED.
WE WANT TO WET THEIR APPETITES, SO TO SPEAK.
WE WANT PEOPLE TO COME HERE AND HAVE A GOOD TIME,
GET AN OVERALL SENSE OF THE BUILDING.
BUT REALLY, THE GOAL IS TO BRING THEM BACK HERE
FOR A PERSONALIZED TOUR
TO REALLY SEE AN APARTMENT THAT COULD FEEL LIKE HOME.
THIS IS THE MASTER BEDROOM SUITE.
CAN YOU IMAGINE YOUR FURNITURE IN HERE?
I CAN, BUT I LIKE THAT IT'S PARTY TONIGHT.
I DIDN'T EVEN KNOW WHERE I WAS GOING.
WHEN IT SAID ONE MUSEUM MILE I THOUGHT IT WAS A NEW BUILDING.
WELL, IT IS A NEW BUILDING.
WE REDID SOME OF THE HALLWAYS.
WE RESTAGED THE LOBBY.
WE HAVE A LOT OF STAGED APARTMENTS
SO YOU HAVE TO GO SEE THEM.
I'VE BEEN IN THE BUILDING SEVERAL TIMES.
I THOUGHT THE BUILDING WAS GREAT.
AND NOW THAT YOU'RE HANDLING IT IT'S EVEN GREATER.
THE TURNOUT'S BEEN WAY ABOVE MY EXPECTATION.
THIS IS OUR OPENING EVENT THAT SETS A TONE
AND NOW THE HARD WORK STARTS.
LOOK AT THIS VIEW.
THIS IS WHAT IT'S ALL ABOUT.
I THINK I CAN SEE THE WHOLE PARK.
TONIGHT'S POINT IS TO CELEBRATE UPPER MANHATTAN.
WE'RE ON CENTRAL PARK, WE'RE ON 5th AVENUE.
WE'RE ON MUSEUM MILE.
THESE ARE ALL ICONIC NAMES IN NEW YORK CITY.
I DID BRING MY CLIENTS.
HOW WONDERFUL. THANK YOU FOR COMING.
THE BROKER BROUGHT PERSPECTIVE BUYERS
AND SO MANY OF THEM WANT TO COME BACK AND HAVE A PERSONAL TOUR.
HERE'S TO TEQUILA DRINKS AND MORE CONTRACTS.
WHAT WE'RE HOPING FOR NOW IS CONTRACTS
FLYING OUT THE DOOR IN RECORD NUMBERS.
WE HAVE A LOT OF APARTMENTS TO SELL
AND WE ARE COMMITTED TO SELLING THEM QUICKLY.
HEY, SWEETIE.
I'M HERE AT LAURA AND NEIL'S APARTMENT
AND I'M GETTING READY TO SHOW THE APARTMENT TO SOME POTENTIAL BUYERS.
HOW ARE YOU?
THIS IS THE FIRST SHOWING.
AND NEIL DID A GOOD JOB OF DE-CLUTTERING THE APARTMENT.
WE'LL HAVE TO DO A LITTLE BIT MORE,
I'M REALLY PLEASED.
LISTEN, YOU KNOW, IT NEEDS WORK.
BUT THERE'S GOTTA BE A WAY TO CONFIGURE THIS.
ABSOLUTELY, I WOULD BLOW IT ALL OUT.
AN OBSTACLE FOR ME WOULD BE THE FACT
THAT THIS APARTMENT NEEDS A SIGNIFICANT RENOVATION.
IT NEEDS A NEW KITCHEN, BATHROOMS.
AND A LOT OF PEOPLE IN THIS MARKET ARE NOT INTERESTED IN UPDATING.
THEY WANT TO COME IN AND GET MINT CONDITION, EVERYTHING PERFECT.
AND THAT'S NOT WHAT THIS IS.
BUT IF THE RIGHT PERSON WOULD COME IN AND SEE THE POTENTIAL HERE,
I THINK WE COULD GET A QUICK SALE.
WE CALL THIS THE HOWDY DOODY ROOM.
HOWDY DOODY.
FOR THE OBVIOUS REASONS.
I KNEW THIS COULD BE A GOOD FIT FOR YOU
BECAUSE I KNOW THAT YOU HAVE THE VISION TO LOOK BEYOND
AND NOT GET HUNG UP
ABOUT SEEING STUFF AND PINK COLORS
THAT ARE NOT NECESSARILY THE RIGHT THING.
I CAN REALLY TELL BY THIS SPACE, ESPECIALLY BY THE LIVING ROOM.
AND WE COULD REDO THE FLOORS AND OBVIOUSLY PAINT.
I WOULDN'T EVEN HAVE THOUGHT TO LOOK AT THIS PLACE.
BUT YOU CALLED ME AND SAID IT'S SOMETHING FOR ME.
SO I'M GOING TO CONSIDER IT.
IF I BUY IT I'LL TOTALLY REFIGURE THE LIVING ROOM, DINING ROOM, AND KITCHEN.
AND IT COULD REALLY BE LIKE A LOFT SPACE BUT IN THE VILLAGE.
I MEAN IT'S GOT GREAT, GREAT BONES.
MY GOD, LOOK AT THAT FIREPLACE.
WOULDN'T MICHAEL DIE?
WHAT A COZY LITTLE HOME.
MINE, TOO.
YOU KNOW, I HAVE TO THINK ABOUT IT.
I'M GOING TO BRING MY FINANCE, MICHAEL, BACK.
I THINK HE WILL REALLY LOVE THE PLACE.
HE LOVES THE CHARM
OF THIS AREA AND FIREPLACES.
I THINK THIS IS A DEFINITE POTENTIAL ABSOLUTELY.
LOOK AT THE INTRICACIES IN THIS WOOD.
I THINK IT'S PRICED A LITTLE ON THE HIGH SIDE.
YOU'RE GOING TO HAVE TO DO A LOT OF WORK IN HERE.
SO THAT JUST JACKED THE PRICE UP EVEN MORE.
IT'S A GREAT SPACE, I JUST DON'T THINK
IT'S WHAT I NEED OR AM LOOKING FOR.
OKAY.
I NEED TO GET THIS APARTMENT MOVED AT THE RIGHT PRICE.
AT THE RIGHT PRICE, NEIL WOULD TAKE THE NEXT STEPS
TO GET TO THE NEXT APARTMENT.
OTHERWISE, I'LL END UP WITH NOTHING.
GREAT APARTMENT TO COOK IN, THE BUILT-IN APPLIANCES.
WHEN I FIRST MET JOHN AND CHARLENE AT THE PARTY,
THEY SEEMED TO BE REALLY ENTHUSIASTIC ABOUT THE BUILDING.
AND THEY'VE DECIDED TO COME BACK FOR AN OFFICIAL TOUR.
AND LET'S ENTER THE LIVING ROOM.
ONE, TWO, THREE CLOSETS IN THIS ROOM.
A WOMAN'S DREAM.
THIS IS JUST A TERRIFICALLY WELL LAID OUT BUILDING
WITH GREAT PROPORTIONS TO MY EYE.
I LIKE IT A LOT.
MUCH MORE EMOTIONAL FOR ME, I WALK IN AND I JUST LIKE WHAT I SEE.
THERE YOU HAVE IT.
SO THE OLD HALLWAYS DIDN'T HAVE THIS DARK A COLORING.
HAD COME TO THE BUILDING DURING OUR BIG PARTY.
AND THEY'RE COMING BACK TODAY FOR THEIR PRIVATE TOUR.
SO HERE'S THE SECOND BATH.
YOU CAN SEE IT'S JUST METICULOUSLY FINISHED.
THIS IS ALMOST A NO-BRAINER.
IT'S GREAT VALUE FOR WHAT WE'RE GETTING.
IF YOU WERE 15 BLOCKS THAT WAY,
THIS VIEW WOULD COST YOU SO MUCH MORE.
I REALLY LOVE THIS AREA SO MUCH
AND I THINK IT'S GOING TO TURN OUT TO BE
ONE OF THE PRIZED POSSESSIONS OF THIS CITY.
IT'S LIKE BEING IN A VILLAGE BUT WITH OPEN SPACE.
I DON'T THINK I'VE EVER SEEN A VIEW THIS SPECTACULAR.
OH MY GOODNESS.
A WATER VIEW AND A PARK VIEW.
THE LAKE, THE TREES, THE GREENERY.
THIS IS A MILLION DOLLAR VIEW.
$2 MILLION.
I THINK THE RE-BRANDING EFFORTS THAT WE'VE MADE ARE REALLY PAYING OFF.
WE'RE THRILLED WITH THE MOMENTUM THAT SEEMS TO BE BUILDING.
WE'RE GETTING OUT A NEW MESSAGE THAT THIS IS A GREAT VALUE
IN A GREAT NEIGHBORHOOD
AND IT'S ACTUALLY WORKING FOR US.
LESLIE.
AH, YOU GET UP FOR ME?
I'M HERE AT WASHINGTON SQUARE PARK TO MEET NEIL AND LAURA,
TO DISCUSS THE ACTIVITY AND THE TRAFFIC.
AND ALSO TO TELL THEM THERE HASN'T BEEN AN OFFER YET,
BUT IT'S STILL YOUNG AND THERE MIGHT BE ONE NEXT WEEK.
WE HAD THREE SHOWINGS.
ONE WAS A DESIGNER, HE LOVED THE SPACE.
AND SOMEBODY ELSE CAME IN AND SHE WANTS TO BE IN THIS LOCATION.
AGAIN, GREAT POSSIBILITIES AND LET'S SEE.
A LITTLE DISAPPOINTED NOBODY'S MADE AN OFFER AND SURPRISED,
BECAUSE I WOULD HAVE BOUGHT IT IF I WAS THEM BY NOW.
IT'S STILL VERY SOON.
IT'S STILL NEW, NEW TO THE MARKET.
BUT THERE IS ONE LITTLE TIDBIT THAT I'D LIKE TO INJECT HERE.
IF IT IS ALL POSSIBLE
TO GET RID OF GERTRUDE THE MAID,
THAT WOULD WORK FOR ME.
IT WOULD WORK FOR ME AS WELL.
HAVE YOU BEEN TALKING ABOUT THIS.
YOU HAVE TO COMPROMISE HERE AND TRUST LESLIE'S JUDGEMENT.
AND SHE'S CORRECT.
I THINK IT'S THE PERFECT WAY TO GREET PEOPLE IN THE FRONT.
I THINK WE'LL BE TALKING A LITTLE MORE ABOUT GERTRUDE
AND WHERE SHE'S GOING TO BE.
GIVE IT'S SOME THOUGHT.
THESE PEOPLE ARE SUPPOSED TO HAVE A LITTLE MORE VISION.
AND THEY HAVE LIVE-IN HELP.
OKAY, THAT'S GOOD.
HOW DID YOUR SHOWING GO YESTERDAY?
IT WENT VERY WELL.
PARUL AND I ARE ABOUT TO MEET UP WITH SHAUN HERE
RIGHT ON 5th AVENUE,
TO DISCUSS HOW SALES PROGRESS IS GOING.
IS THIS SEAT TAKEN?
THIS IS YOUR SEAT.
I THINK SHAUN'S GONNA BE REALLY HAPPY
WITH HOW MUCH WE'VE ACCOMPLISHED WITH THE RE-BRANDING OF THE BUILDING.
THE SHOWING WITH THAT COUPLE THAT YOU MAY HAVE MET AT THE PARTY,
THEY LOVED THE BUILDING AND THE APARTMENT
AND THEY JUST SIGNED A CONTRACT.
WELL THAT'S AMAZING.
I HAD THE SAME GOOD LUCK WITH THE SAMONIANS.
THEY HAVE ALSO JUST SIGNED THEIR CONTRACT
FOR BUYING A THREE BEDROOM APARTMENT.
YOU GUYS MUST BE WORKING PRETTY HARD.
MORNING, NOON, AND NIGHT.
WELL, THAT'S WHAT IT'S GOING TO TAKE.
GOOD JOB.
CHEERS. TO MORE SALES.
AND A LOT MORE COFFEE.
IT SOUNDS LIKE YOU'RE GOING TO NEED IT.
CORE'S RE-BRANDING EFFORT HAS BEEN A FANTASTIC SUCCESS.
EVERYTHING THAT WE'VE BEEN WORKING TO DO
HAS BEEN COMING TO FRUITION.
SO I HOPE WITHIN THE YEAR WE CAN BE SOLD OUT.
SOLD OUT, I'LL DRINK TO THAT.
TO SOLD OUT!
CHEERS.
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