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First digital aquarium
A problem: Interactive Agency Partmedia exists for 8 years.
But there is no one who knows about them at the market.
A task is to increase knowledge about us among advertising agencies and digital community.
Informational occasion: an usual agency’s birthday with an unusual gift.
Idea: through the non-standard mechanics get people involved on usual social actions.
Solution is to make a gift for everybody, giving everyone opportunity to fill an aquarium with water by pressing ‘Like’. 1 like = 500 ml of water
The most active users will be rewarded.
Realization. The aquarium capacity is 280 liters.
It equals to 560 beer mugs
Online broadcasting of the aquarium is on the website.
Specially for that case we’ve developed a device that allows us to track the ‘Like’, pour the water into the aquarium and illuminate the inscription on the background.
In real-time the users could see how their ‘Like’ fills the aquarium with water.
Such actions are not carried out without a celebrity.
We’ve attracted online star Oleg Legkiy, who became popular due his album ‘Ryby Amura’.
Results. More than 1900 minutes of online translation has been viewed on the web site.
We've received more than 400 ‘Likes’
and more than 100 shares.
Besides, we were mentioned in some Internet medias.
More than fifty thousand people have found out about our action.
The most active users were rewarded.
This is how the first digital aquarium appeared.
How we made it?