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>> Ifill: NEXT, WE TAKE ANOTHER
LOOK AT ECONOMIC INEQUALITY,
THIS TIME IN A DEVELOPING
NATION.
SPECIAL CORRESPONDENT FRED DE
SAM LAZARO REPORTS ON HOW ONE
MAN IS USING TECHNOLOGY TO
TRANSFORM LIVES IN THE SLUMS OF
BRAZIL.
>> Reporter: RIO DE JANEIROS
GLEAMING SKYLINE BEFITS A WORLD
ECONOMIC POWER.
BUT THERE'S ANOTHER WORLD NOT
FAR FROM THE SKYSCRAPERS AND
STORIED BEACHES OF COPACABANA,
STARKLY VISIBLE IN THE
SURROUNDING HILLSIDES.
IT IS A VIOLENT WORLD.
EVEN AFTER POLICE CRACKDOWNS AND
COMMUNITY POLICING INITIATIVES
IN THESE SLUMS OR FAVELAS, RIO
HAD 4,800 HOMICIDES IN 2010, TEN
TIMES THE NUMBER IN NEW YORK
CITY WHICH HAD THE MOST MURDERS
AMONG U.S. CITIES.
SOCIAL ENTREPRENEUR RODRIGO
BAGGIO BLAMES MUCH OF IT ON DRUG
GANGS AND SAYS IT IS ROOTED IN
POVERTY.
>> ( translated ): BRAZIL IS E
SEVENTH LARGEST ECONOMY IN THE
WORLD, BUT IT IS ALSO HAS ONE OF
THE WORLD'S HIGHEST LEVELS OF
INEQUALITY-- A LARGE PORTION OF
THE POPULATION LIVES IN ECONOMIC
AND SOCIAL EXCLUSION.
AND PEOPLE IN THESE FAVELAS
THEY EARN VERY LOW INCOMES.
>> Reporter: RODRIGO BAGGIO GREW
UP IN A PRIVILEGED RIO FAMILY, A
SELF DESCRIBED COMPUTER NERD.
BUT HE'S FOCUSED MUCH OF HIS
WORK ON USING TECHNOLOGY TO
TACKLE THAT INEQUALITY.
HIS CENTER FOR THE
DEMOCRATIZATION OF INFORMATION
TECHNOLOGY, OR C.D.I.
WORKS WITH LOCAL COMMUNITY OR
FAITH-BASED GROUPS TO BRING
TECHNOLOGICAL LITERACY TO PEOPLE
IN THE FAVELAS.
FOR YEARS, C.D.I. HAS TRAINED
PEOPLE FROM THE COMMUNITY SO
THEY THEN CAN TEACH OTHERS THE
BASICS ABOUT SOFTWARE, HOW TO DO
RESEARCH ON THE INTERNET, HOW TO
SHOOT AND EDIT VIDEO, OFTEN WITH
JUST CELL PHONES.
SUCH EQUIPMENT MAY BE MORE
ACCESSIBLE NOW, BUT BAGGIO WANTS
TO TRANSFORM HOW THOSE TOOLS ARE
USED.
>> ( translated ): TECHNOLOGY
AND TECHNOLOGICAL INCLUSION
ALLOWS FOR AN IMPACT THAT'S
GREATER THAN JUST LEARNING HOW
TO USE A COMPUTER AND BEING ABLE
TO HAVE ACCESS TO INTERNET.
THE BIG IMPACT IS THAT IT
EMPOWERS LOW-INCOME COMMUNITIES
BECAUSE IT TEACHES THEM TO
UTILIZE TECHNOLOGY TO UM,
UNDERSTAND THEIR REALITY IN A
BETTER WAY AND IDENTIFY THE
CHALLENGES THAT THEY FACE.
>> Reporter: BAGGIO'S FAVORITE
EXAMPLE IS THIS VIDEO, POSTED ON
YOUTUBE BY A GROUP OF YOUNG
PEOPLE.
>> ( translated ): THESE KIDS
WENT OUT WITH CELL PHONES AND,
AND DIGITAL CAMERAS AND THEY
WERE INTERVIEWING COMMUNITY
MEMBERS AND TAKING PICTURES TO,
IN ORDER TO BETTER UNDERSTAND
THEIR REALITY, THE CHALLENGES
THAT THEY FACE IN THE COMMUNITY.
AND THEY CHOSE AN EXAMPLE OF A
PHOTO OF RATS, SOME KIDS, ONE OF
THE KIDS HAD TAKEN A PHOTO OF
RATS.
>> Reporter: THEY TRACED THE RAT
PROBLEM TO GARBAGE NOT PROPERLY
DISPOSED OF OR COLLECTED.
THEN THEY SPREAD THE WORD
THROUGH HAND MADE AND COMPUTER-
GENERATED FLIERS.
THEY SENT THIS VIDEO TO THE
MAYOR, POSTED IT ON YOU TUBE AND
BAGGIO SAYS ALL THE PUBLICITY
GOT A RESPONSE FROM CITY HALL.
IT RESULTED IN BETTER TRASH
SERVICES.
>> ( translated ): I MEAN, THS
IS A STORY, YOU KNOW TEN KIDS
FROM A CLASS THAT USED
TECHNOLOGY, USED THE INTERNET
TO, TO DISCOVER A PROBLEM,
AND... AND FIND A SOLUTION FOR
IT AND CHANGE THEIR REALITY AS A
RESULT.
AND THEN THE RATS DISAPPEAR.
>> Reporter: BAGGIO LEFT A
PROSPEROUS CAREER IN BUSINESS IN
1995 TO START C.D.I., LOOKING TO
COMBINE VOLUNTEER WORK HE'D DONE
WITH STREET KIDS AND HIS
COMPUTER SAVVY.
HE RELIED MOSTLY ON CORPORATE
DONATIONS EARLY ON.
TODAY, THERE ARE 820 CDI-
AFFILIATED CENTERS, WHICH HAVE
SERVED 1.3 MILLION LOW INCOME
PEOPLE ACROSS BRAZIL AND 13
OTHER COUNTRIES.
C.D.I. STILL GETS CORPORATE
DONATIONS BUT DESIGNS SELF-
SUSTAINING ENTERPRISES: ONCE A
COMPUTING SCHOOL IS SET UP, THE
COMMUNITY PARTNERS MUST MAINTAIN
THEM, OFTEN THROUGH NOMINAL FEES
FOR STUDENTS WHO CAN AFFORD IT.
AT THIS COMMUNITY CENTER, A
HARDWARE REPAIR SHOP EMPLOYS
C.D.I. ALUMS AND GENERATES
INCOME FOR THE SCHOOL.
JUST UP THE HILL, ANOTHER
ALUMNUS ALEX JOSE DO NASCIMENTO
OPENED HIS OWN TINY CYBERCAFE.
>> ( translated ): BECAUSE THS
IS A VERY POOR AREA OF THE SLUM
AND THEY HAD NEVER HAD ACCESS
BEFORE REALLY AT ALL.
I HOPE THAT FOR THE NEXT FEW
YEARS, 2014, AND 2016, TO REALLY
BE ABLE TO GROW THIS BUSINESS.
>> Reporter: 2014 IS WHEN
SOCCER'S WORLD CUP COMES TO RIO,
FOLLOWED BY THE 2016 OLYMPICS.
NASCIMENTO HOPES TO BENEFIT FROM
THE WINDFALL IN SPENDING BY THE
CITY AND TOURISTS.
SO ARE MANY PEOPLE WHO WORK IN
POORLY PAID JOBS-- HOTEL MAIDS
AND RESTAURANT HELP-- WHO ARE
SIGNING UP WITH THIS C.D.I.-RUN
TRAINING CENTER TO UPGRADE THEIR
CAREER PROSPECTS.
23-YEAR-OLD WANDERSON SKROCK IS
THE CENTER'S MANAGER.
HE'S ALSO GETTING HIS BUSINESS
DEGREE IN COLLEGE.
HE'S COME A LONG WAY SINCE
RUNNING INTO A C.D.I. TRAINER
WHILE IN A JUVENILE PRISON FOR
DRUG DEALING.
>> ( translated ): THE INTERNT
REALLY OPENED MY EYES.
WHEN I WAS A DRUG DEALER, I HAD
ALL THE MONEY, ALL THE BLING,
ALL THE WOMEN, ALL THE MATERIAL
THINGS THAT I WANTED BUT I
DIDN'T HAVE FREEDOM.
I WAS AFRAID TO LEAVE MY
COMMUNITY, AFRAID TO GO TO THE
BEACH, SHOPPING; I DIDN'T GO TO
THE MALLS; I LIVED IN FEAR.
I REALLY FELL IN LOVE WITH THESE
GUYS, RODRIGO'S STORY AND
SEVERAL OF THE OTHER TEACHERS, I
STARTED TO LEARN ABOUT THEM AND
SAW THAT IT WAS KIND OF THIS
HAPPY FAMILY AND I WANTED TO
BECOME PART OF THIS HAPPY
FAMILY.
>> Reporter: RODRIGO BAGGIO SAYS
TECHNOLOGY IS BRINGING SWEEPING
CHANGE AROUND THE WORLD, BUT IT
MUST BE CHANNELED PROPERLY.
>> ( translated ): WE'RE SEEIG
THESE SPONTANEOUS REVOLUTIONS
HAPPENING IN NORTH AFRICA AND
THE MIDDLE EAST WHERE PEOPLE
HAVE BEEN USING TECHNOLOGY TO
GET ACCESS TO INFORMATION FOR
MOBILIZING.
THIS CAN HAPPEN IN A CHAOTIC WAY
AS IN ENGLAND RECENTLY, WHERE
KIDS OUTSIDE THE MAINSTREAM THAT
DON'T HAVE ACCESS TO COMPUTERS
AND CLOTHES AND STUFF ARE NOW
BREAKING INTO STORES.
BUT THEY CAN HAPPEN IN A MORE
ORGANIZED WAY AS WELL TECHNOLOGY
IS A TOOL THAT ALLOWS PEOPLE TO
MOBILIZE IN ORDER TO GAIN A
BETTER QUALITY OF LIFE.
>> Reporter: AND THE MORE
BRAZIL'S POOR GAIN ACCESS TO
TECHNOLOGY AND THE KNOW HOW TO
USE IT, THE MORE BAGGIO SAYS
THEY CAN PARTICIPATE IN THE
COUNTRY'S BOOMING ECONOMY, WHICH
WILL GETTING A $100 BILLION
STIMULUS IN NEW ROADS AND OTHER
IMPROVEMENTS FOR THE WORLD CUP
AND OLYMPICS.
>> Ifill: FRED'S REPORTING IS A