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I'm Mike Campbell, with Doggie Styles, in Beverly Hills, California, and I'm here to
talk about how to start your own retail business. I think the most important aspect with starting
your own business, is to find something that you truly love. You're not going to be happy
selling something that you're really not passionate about, because after a couple of years, you're
going to be bored out of your mind. You're not going to be doing as good a job as you
could be. You're not going to be as involved in the industry, and know the new trends,
unless you really love that business, so the most important aspect of starting your own
retail business, is to start something that you love. With me, I had a corporate job for
years, and just got bored out of my mind with it, real burnt out, so I started thinking
about what I really love, what I wanted to do, and for me, I love dogs. I've always been
passionate about dogs. I volunteer at rescue organizations, so starting a doggie boutique,
seemed like a no-brainer, and to be honest, it really was a no brainer. I didn't know
a whole lot about it, when I started the business, and because I had that passion, and I think
that passion comes across to my customers. People have responded well, and they really
do like the things that I pick out. It's the same things that they would pick out, for
their own merchandise that they buy here, so since we have merchandise people like.
Since we have a passion here for dogs, we have a lot of customers that come back time
and again, and we've built a very good reputation, so the most important thing with starting
your own retail business, is to do something that you love. I'm Mike Campbell with Doggie
Styles.