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I use Facebook to talk about what I eat,
where I go...
but how can social media help businesses?
If you look at the statistics,
which is on the screen here, "The power of social media",
you can reach a potential of eight hundred million users at the moment
throughout the world and social media will create a brand across
this potential customers who are seeing your site...
and looking at eight hundred thousand would be like countries behind China and India.
So that is the power of Social Media. Of course if you can do advertising
in newspapers and television, you probably need to spend thousands of
dollars to actually get to the same level of customers.
With social media, you can actually save
a majority of the costs
due to the impression of users and how many people see your message.
The amount of paper and flyers you have to distribute, that which you can save a lot of.
Looking at it, I have to
educate how the problems business owners face
if they want to consider using social media as an effective medium.
So for example...
First problem would be a media that costs money and you can't actually tell how's the result.
Likewise at this current trend,
newspapers and traditional media are no longer effective
to get your customers coming.
Now another problem that
I come across from business owners is that they have a website that has been set up
but the website have nobody, no visitors or their potential customers
just cannot find it
on the internet itself.
So in this problem, we'll say that
it's a case of "build it and they will come" syndrome
by the business owner.
On the social media side, we will talk about how to attract customers to come to your website.
There are some cases in business owners
that they understand what is social media about
and yet
they cannot actually do it because they don't understand what is involved in the work
or they just do not have expertise.
Most of the business owner is very busy doing their own activity
on their business and they have no time to market
via internet medium.
So all these problems
well consume time,
money and energy. So that is why
I have stressed in the beginning social media is needed as a word-of-mouth marketing tool.
Considered by eighty percent of business owners as the most effective
way of getting customers.