Tip:
Highlight text to annotate it
X
On the 29th in May 2012, on the first floor of Shibuya Shidax village, JAMAN MAKE FESTIVAL was held.
The period when “the sense of beauty of time” make a big progress, JAMAN calls it “Beauty Epoque".
And in this video, JAMAN's artists express the Japanese beauty epoque “Taisho-roman”(大正浪漫) of one century before.
Along with the World War Ⅰ, the world crisis and the world change, women came to participate more in the society and they became much more independent than they had been.
People called them “garçonnes”, the women who studied, got a job, and freely fell in love. And those women were quite new back at the time.
The style that they wanted was an active and efficient one : Loose and low waist knee-high dress
with their hair cut short and done with hair oil, wearing crochet low over their eyes.
And those who led this trend were couturiers that worked for haute coutures of Paris, Chanel and Vionnet, for example.
Influenced by movies, it is since this period (1920's) that women have started to makeup as ritual.
They powdered their face, and they wrote their eyebrows after they pulled out the brows. Cosmetic companies started to sell eyebrow pencils, powder and lipsticks one after another.
It was in Taisho-era(大正時代) in Japan when Western clothes came to be available to common women.
Great Kanto earthquake of 1923 gave people an opportunity to appreciate the efficiency of Western style clothes.
“Modern-girl = MOGA(モガ)”, those who started playing sports and having a job were equivalent to “garçonnes”. And it was trendy style that appeared in entertainment districts, like Ginza in Tokyo and Shinsaibashi in Osaka.
In the 2nd show of JMAN MAKE FESTIVAL 2012, the artists made up those representative women (career women, female dancers who daced Charleston, women of Taisho-roman that Yumeji Takehisa (竹久夢路) painted) with the music of back that time.
The show was so fabulous that it made us feel as if those women of 100 years before had been there, in front of us. (Translated by Akane Kono)