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What makes Leica cameras the best of the best?
Here's a snapshot. Image quality, and lens quality
We have a very tight tolerances in how we
craft our lenses and our cameras, all handmade in Germany
and that's really where you get the core image quality and
core quality when you buy Leica cameras that's what our customers
appreciate so much when they buy Leica. And how has the
digital revolution changed Leica's business
Well, Leica's business hasn't changed that much, we're still using the same
lenses
that a customer would have purchased more than fifty years ago
and you can still mount those lenses onto our
current digital cameras we have seen that
more new customers are entering Leica's business
because of the image quality, because of the
expertise and the design of our cameras and that's what our customers appreciate
Tell me about your top top top of the line camera.
What do you get for it, How much does it cost? Our top end camera is the Leica
S2
or S2-P, It's a professional camera
that is also used by amateurs you can shoot the highest image quality it's
the same size as
the single lens reflex camera with interchangeable lenses
It retails starting at 20,000 dollars
and you can basically shoot billboard size images
that are also shot by famous photographers like Annie Leibovitz
and others in the market.
If I'm not Annie Leibovitz and I use a Leica camera, can I still take great pictures?
Absolutely without question. Our cameras are so easy to use. I can teach anyone
within ten minutes to
use a Leica camera
and take the same kind of pictures that all professionals are shooting.