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>>Lennart Loven: Ladies and gentlemen, I am Lennart Loven, president of Union Fleurs, the International
Flower Trade Association. I would like to greet you all by saying good morning, because
I firmly believe that today is a new day for the floriculture world. From Union Fleurs,
we are proud to have participated in the works to put this initiative together. From the
beginning, we have fully endorsed this idea and we have had the honour to be active in
various working groups. We all have to recognize that without the support from IDH, and the
very good work they have done, nothing of this would have been possible. In Union Fleurs,
we are proud to be hosting the organisation for the FSI. As an international organisation
we believe that we can contribute to the international spreading of the good news and the implantation
of this initiative in all segments of the chain. We would like to say thank you for
the confidence shown to our organisation. We believe that now is the moment to bring
clarity and information into the flowers and plants world. The trade and the consumers
must be able to know in an easy way, that what different certifications stand for and
represent. The FSI is an excellent opportunity, especially for those who are already certified,
to gain recognition for what they have achieved; and at this point I also want to mention the
great contribution to the project from southern growers and producers, by sharing their respective
experiences and knowledge with all of us. We have no doubts that the trade will respond
in a positive way, and support the FSI as the future measure of sustainability in the
floriculture world. Union Fleurs will do everything in its power to help to achieve the goals
set forth by the FSI. Ladies and gentlemen, the future starts today. Thank you very much.