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hi denying that
reappear with mister arose from brownlee
stainless steel off self-rule americans
mister kelly denounced in southfield these units
i speak for
or south alone in the americas region only and we're actually having uh... a
strong year it's not a straightforward year because we are going through
a period of significant change from a license portfolio perspective
uh... the news of the armani uh... loss from the company is a meaningful wong
not yet despite that i'm really happy that on all the the brands beyond armani
we're having very substantial double-digit lifts across the region
and in the case of uh... the s_l_a_ the the latin america region tandem with the
keychains the redistribute is eccentric
we are a more than fifty percent off
year-on-year so
you know the mood is still very positive i think there is a an increased focus
inside the company and there is a commitment to do i really excellent job
but in a different way
when i say a different way here and we are not as dependents on specific
license brown's pat we have a strategic focus i have to build up a broader
portfolio of brown's fraud independence on wall not to brands
and we have a strategic focus to make sure our own proprietary brands
uh... house brands let's say are leading performance for the company
and i'm really gratified that karan
which is um... brands that's out there was only for a well since nineteen
ninety six i believe
is now the and number one brand that we have
in the whole of the latin american region
and it's dynamism is uh... growing it's almost doubling year on year it's really
a
an emerging contender isn't perhaps the hardest brand in the entire region in
our market and it's and it's ours
so we're not dependent on the license relationship about it and it's a very
exciting time had to be having this momentum
holding a basket
there is
new plans for nineteen ninety his year
canadian and disney optics
he could you please tell us about this
certainly well and it's it's also links to to what i was saying in terms of the
the balancing of the portfolio
and we look at the market
and we see obviously the sunglasses uh... categories is very dynamic
and we have a huge belief in the potential of the polarized uh... segment
within the sunglasses categories
so when we looked at the market's and
we looked in we saw the opportunity with the brown color
polaroids is uh...
really synonymous with polarization
and the inventor of the polarize lands
actually was the founder of polaroid
so if you are in a market which is looking for authenticity
which is looking for legitimacy
there is no one more legitimate in the polarized sunglasses space in the
inventor
and so i read
reall opportunity here is to make that brands resonates and relevant for today
and uh... it plays in a in a value space in the in the market it's uh... it's not
out of reach him
for uh... but the majority of consumers it's got some accessible price
positioning
yet for that price positioning
there is simply no battle ends in the market because it has class one optics
with polarization but not everyone can claim that no one can claim by that
price point
so it's a very exciting opportunity for us
uh... in our drive for where we think the biggest dynamism is in the market
you also mentioned smith
smith is a brand which is owned again by south villain and uh... i would call it
a sleeping giant for latin american is uh... hugely successful in uh... in the
u_s_a_
uh... but as far as uh... lots in america is concerned
we're really launching it now we believe the time is running to rethink that so
with the right level of support the right level of investment
anna anna sell-through approach to the market not a passive saleen approach
were not a trading company who really itself through driven uh... entity
we think that the value the smith brings again it has the dismissive house
authenticity
it's not pretending
to be something it really is the real deal in the sporting segment and the
passion that the sniffed team bring andy
uh... move through the world that they represent translates very nicely to the
sunglasses category
and we've had a lot of requests for it for some time and we feel that now is
the right time to launch for out of the latin america
listen to them
goals thank you for or against you thank you
landmark
thank you very much really it's an exciting time thank you thank you