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Hi; this is Aaron Kassover from AgentMethods. I talk to agents like you everyday about online
marketing in your website and search engines, email marketing, pay-per-click advertising,
really all of the things that go into generating your business, generating business through
the web, getting prospects to you, closing those prospects, developing relationships
with them, and retaining them. What I found is that as we dig into things in these conversations,
we start talking about what makes a great website, and that leads to conversations about
HTML and servers and JavaScript and browsers. And we talk about search engine optimization,
which leads us to talk about keyword research and finding good key words and link building
strategies and onsite optimization of title tags and header tags.
We talk about email marketing campaigns and how to track responses and test subject lines,
do A/B testing, and pay-per-click campaigns and so on. And what happens is that these
conversations get very technical and very complex very fast. And I found that for an
agent who is just getting into online marketing, maybe has been doing it for a while, but wants
to start taking it more seriously, that things can become very overwhelming. That we talk
about all the things there are to do, this whole realm of technology and the web, and
it’s too much to do right away. And so I’ve started to talk about this idea that the slow-and-steady
agent wins the race online. What I’ve seen is that agents that try to
do everything at once will take off strong, but then they’ll stall fairly quickly because
they can’t keep up the pace to get everything done. But those agents who can take one step
at a time, one day at a time, over the course of 30-60-90 days, six months will make huge
progress. So with that in mind, I’ve decided to start
this web video blog where, from my home office here in Seattle, Washington, I’m just going
to pick one thing every day, one bite-sized tip or something that you can do today and
talk about it in this video blog. And hopefully what we’ll do is in three minutes, four
minutes tops, give you an idea that you can put into place right now, everyday, or hopefully
everyday, and take you on the slow and steady path to a better website. I’ll keep it nontechnical
and keep it simple; obviously, I keep the production low I’m sitting here using my
web cam to record these videos, but hopefully it will be useful.
And so today’s assignment is really simple. I want you to subscribe to our blog to get
these updates everyday so that you can begin to make this progress, and you can do this
two ways. You can either go to blog.agentmethods.com and you can grab our RSS feed. If you use
the RSS reader, if you use Google reader, or something else, you can grab our RSS feed.
Or if you’re on our blog – I think it’s going to appear over here – you can sign
up for email updates. What that will do is everytime we post a new video, you’ll get
an email update notifying you that it’s here to view. And so, that’s the first step;
start there and stay tuned for tomorrow where we’ll dig in. Thank you.