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welcome to mastering dental marketing two thousand twelve
we're here on the set of the wellness hour here in carlsbad california where we
invited some of brightest minds in dentistry to talk about what's working
working today with dental marketing
and now i have al ferretti the founder of makingmobi.com
to talk about summer things are cool about a mobile website
so welcome i'm glad you're here
thank you gary takacs pleasure d
when throw the cheer l what it is a mobile friendly website
well are mobile website or as we call it a mobi site
is in website that is designed to
fit
and the properly function
on a mobile device or smartphone
such as
iphone
blackberries and android if a dentist has
website has a main side
why would they need 'em a mobile website or or dentist websites
right now we're finding gary that
nearly fifty percent of all searches
are being held off from a mobile device
and by
having the regular dentist website which is the
the it can be uh... provide a clunky experience uh...
it does not fit on uh... mobile died of ice
uh... properly
so we're talking about um... a mobile desire device screens which is an iphone
for example would be about a three f inscri
whose eyes perhaps the bigger uh... android enabled devices are about four
inch screen so we're talking about uh... a small bit screen realestate where the
major the main website just doesn't play well doesn't provide a good user
experience on that
tell us a little bit about the the percentage of uh...
uh... searchers are searching from a mobile device who is at a large agreed
to people's a small group people what does that look like
it's it's nearly half of all mobile users right now
are doing a search uh... on the mobile web
and it's interesting gary because now a lot of these mobile devices
art have internet access
broadband
so it's it's like a... computer in the pocket
where they can instantly have access to the web and and and do a search
sos some people think that the people just using their phones for for texting
or talking dental marketing
but your view on that is a lot differently
well they're definitely using a for texting and talking
uh... anywhere in everywhere
however
uh... people are
are beginning to search
the the web with their mobile devices in in their local market to can
search for
products information products and services
such as a dental office website so my company does carry as we
make that connection so
by of connecting
the mobile user who is doing a search
with the dental practice
by having a mobi site
now l i have a lot of trust in you of course because you you are
or source preferred
providing your mobile website
but who else is talking about the importance of mobile web site for other
those besides operating this talk about this there's a small company out there
gary takacs called google
i've heard of it yeah well uh... co-founder uh... anzio
larry page have recently stated that in the new york times
that uh... computing
movin onto more
uh... and that's absolutely powerful basically because of the mobile movement
which is
um... the explosion of uh... smartphones out there the and raise the iphone's
uh... the blackberry sent recently
google has put in a video campaign al recommending
that all
uh... some local small business owners
like dentists
take advantage of a mobile friendly website fruit for their business give
our viewers uh... some reasons why a dental office can benefit from having
vocals
well one would be gary the explosion of the smartphones cheers issue
mass of audience that's ready with uh... virtually the computer in hand to do a
search um...
that would be one
uh... to would be nearly fifty percent
of those
are doing a search with their with their mobile device
and
uh...
ninety five percent of all mobile users
have made a a local search to find products
uh... in services in in their local marketplace and that's only growing
uh... everyday something that's real poured into no
is that mobile users not only search
big action takers
and their action takers by once they receive the information their mobile
device to do and one of three thanks
their they're calling the business or the dental practice uh... to their
visiting
and three
they're buying there was some statistics out at seventy seven percent of people
that
did
uh... i search contacted the business
and forty four percent of those
followed up
uh... with the buying decision elliman put on the spot here if you had to pick
one reason
why again it should have a dentist sites what would that be
the number one reason gary would be to generate results results by attracting
new patients to the practice and better connecting
with the current patients
do you know anything about the demographics
of people that par using a mobile device to search are those people that
uh... are
uh... perhaps in a better income range or a better sister economic demographics
that might
be better patients for practices
gary that anyone with a mobile device
uh... they're everywhere and
in anywhere doing a search they can
the uh... uh... worker restaurant uh... there on the gold their busy there in a
hurry uh... and
and our fast-paced
uh... lifestyle now they
typically bring out up off their mobile device and
and indu esearch sold their it's a wide range who's your ideal customer
we primarily work with the dental offices that's what our specialty is
working directly with dentist to help them get results by better by connecting
patience
uh... through uh... arm will be dental website and services is there a type of practice
that is uh...
more corporate for serbs
while we have a lot wide range carrie we have dentists
uh... orthodontists periodontists anywhere from general dentistry cosmetic
dentistry
uh... wide range
and and right now gary how we virtually uh... out of all of our clients we have
a one hundred-percent retention rate that that uh... the clients
are
stain with mister lake and the results
of um... averse my
mobi services
you know how we had that recently we had a patient in my own practice
uh... that found us through our dot will be site and uh... she was at a a soccer
game out with her kids
uh... and uh... was sitting in the stands uh... and at some point you pull
out her phone out of a person do a search for a for a dentist in the area
and that was actually how she came to to be a patient clinic we've certainly seen
the results about i'd be in our own practice i'd can you
uh... come a little bit more about how people are using
uh... you're uh... your site
uh... to generate results in geriatric patients the practice
well that's a good that's a great uh... story an example gary uh... it's there
anywhere and everywhere else
the same thing like a little leaguer you may have parents
uh... that are a little league game and you have maybe that downtime in between
innings are warm-ups
uh... and and the polo their mobile devices that
that computer in there
pocket an area i i i need to
uh... find a dentist for example
uh... and
they they do a search
uh... inputs absolutely incredible
is with a mobile device
you have call to action features
and that's one of those
well for example gary uh... college spot
right at your fingertips right it is a touch
they can
uh... touch or click
the caller spine any media lee
make a connection with your dental permissible but
single but
dept also another one is
uh... sometimes it was busy moms that are on the bill
and they're looking for how do how do i find it down a lot that's they're busy
there on the go
when as they arrive on the mall be site they can uh... touch or click
the map
and instantly have directions uh... from their location to find the desert
programmed into the g_p_s_ if you will of the mobile device
which then in turn allows them to find
spiny office absolutely
does having a mobi site
uh... help you with search engine optimization help you with becoming more
fine double
in the search engines
uh... absolutely and it does that by a number of ways
uh... uh... organic uh... s_c_o_ but also by
generating traffic
um... one of the features that we provide
um...
doctors are dentists with their regular website 'cause they want to have that
is we set up it's called a redirect court
and at what that on that site what that does as well mobile user goes to their
website
seamlessly and item matically redirects them
too
uh... the movie site
so that was behind the scenes that's that's something that happens internally
in the code
that's right that's right
business all in the office needs to do but it happens
as a as a function of your if your service that's right automatically
stones about making will be
and uh... exactly what you do for your points
what we do it making will be is we
creating design a professional
dentist websites
and
uh... that is fully functional
uh... on mobile device a smart phones and that's important that it works
properly
uh... too as we provide a redirect called sold that
uh... automatically in seamlessly redirects mobile users that visit the
main website
and sends them to the
to the movie site
uh... another
uh... service of ours
is you may have seen those little square
uh... barcodes
they're called q our coats excellent and there are great um... dental marketing
component we provide a
uh... marketing piece for the dental office
and provide assistance to uh...
to use that as well to make a connection from uh... acya work or to a morbid side
l tell us about pricing
and uh... we need to ask you to put together a special offer
uh... for the viewers of mastering dental marketing two thousand twelve
uh... talk just let the special offers while we have very affordable pricing
gary
and uh... uh... for the viewers of the show
thirty three uh... percent off our regular
uh... pricing
for a movie site and will be services
and so what does a person
charlie five ninety seven
and would be three ninety seven
for the set-up and design
and monthly ministries which risks
instead of sixty seven dollars in the forty seven dollars
her month and what we provide there and this is important to know
because
you can have a regular website or a mobile website building there it is but it's great to
have some marketing support and assistance
and that's what we do we
not only host the site
we provide uh...
dental marketing tips
and secrets if you will that help
compliment of the dental practice to attract new patients
to uh... to get those conversions with the phone calls in
and patients coming uh... into the office you know well we we absolutely
love our our mobile website which of course you you designed to it and i want to
introduce you to our audience it's been
fantastic
earlier david was body that we don't see direct benefits from the mobile site
uh... we're running out of time um...
final thoughts
i welcome invite uh... the viewers to to give us a call
check out our web site
and we can share with them howell
they can better serve and and connect
uh... with the mobile users out there how they can attract
new patients
um... there's a huge audience out there
uh... these are tough times and this is a great opportunity
uh... moby is
to take advantage uh... of that and also gives them a
big competitive advantage al thanks for sharing your passion your expertise with
us that
thank you very much gary takacs