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I recently did a media buy test with Stumbleupon using their advertising platform and ah I
wanted to share with you what worked and what didn't work for me and maybe give you some
ideas on how you can take advantage of this unbelievably cheap traffic platform so ah
I'll just start off this is the dashboard what's cool about Stumbleupon if you don't
know Stumbleupon as a website you should check it out um essentially its like a tool bar
that you run that allows you to stumble upon random sites that you ah might like and as
you tell it what you like it gets better at showing you things it thinks you might like
and ah it's all done through categories and targeting and and you know whatever software
they are running to keep track of this stuff but it allows you to put your product into
a certain category range and you're going to get an audience that likes that category
of information now ah in advance I'll tell you that you can't put a sales letter up here
you can't really put a you know ah a buy page or an opt in page or something like that what
you need to do is you need to promote some feeder content like an article a blog post
or a video on youtube or something that you have created that is educational or entertaining
or something like that so in this case I ah put up a how to meditate article for a meditation
product that I sell and what's cool here is that ah I paid for 2,133 visits at five cents
a visit but I also got 222 ah free visits from Stumbleupon so essentially what happens
is as people use the Stumbleupon system and they rate your feeder content as good other
people then will naturally come across it in the system not as an ad but as an actual
stumble ah and so what happens is they have an effective cost per view and you can see
that my effective cost per view here is actually $4.53 because they've essentially factored
in the free traffic as paid and and calculated my actual rate against how much money I've
given them so this is a campaign that I've paused because I I actually had a subscription
box at the bottom of all this stuff and out of 2,133 visitors I got a grand total of 4
subscribers to my mailing list so um I paused this because it wasn't really what I was after
wasn't really the type of traffic that I was after and so and what I ended up switching
to just go to my active panel here cause that was one of my archived ads what I ended up
switching to is my blog which is something I'm trying to promote more and I'm trying
to get more people familiar with with me and and you know my search engine expertise and
some of the other things that I you know I think I know a whole lot about and um so I
placed three different blog posts that are in the search engine optimization category
in the SEO category of Stumbleupon now the numbers here aren't as high or as good as
the ah as the ah meditation you can see this was day one when I launched the meditation
product ah and then when I found out in my own blog and being in the SEO category I've
not getting as many hits SEO is not as glamourous a category as Yoga or Meditation in terms
of volume which is actually good for me I don't wanna I don't want to spend thousands
of dollars a day on feeding my blog with traffic this is more of an experiment to see how five
cent traffic is going to work for me and what I've found is that people are tweeting things
and they are opting into my mailing lists through my products that I give away and through
other things so um this has worked out and I'm going to continue doing this and so what
I want to do is I want to give you a quick over view of how to submit to Stumbleupon
and I'm going to do something in a category that I haven't done yet this is one of my
personal development posts on my blog or self development posts ah so I'm just going to
put in the URL here and click create a campaign okay so what I need to do at this point is
choose a category and the first thing it shows you is the popular categories I suggest drilling
down and finding something as closely matched to your topic as possible um in my case this
is a post about um disconnecting yourself from the news and I don't really think they
have a whole lot of categories that match my needs outside of self improvement so I'm
going to use self improvement as my category and this is an experiment for me I have not
done this yet so um we'll see what kind of we'll see if they approve it and see what
kind of um return I get so ah you can see its now gone into the pending review section
and I find that ah usually on a weekday if you submit this thing you'll get a response
back within three hours maximum so they're pretty quick but a I will ah I will let you
know how this goes but if you decide to do a Stumbleupon traffic buy I'd love to hear
how it works for you so please put a comment below