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BLAKE MYCOSCIE: Well, I think that companies that have small
budgets, that are just getting started, or have a mission, or
a cause, or a business idea that they're trying to
populate the world with, you can't really look to
traditional advertising.
It's too expensive, it's too broad, it's not as efficient.
But what you can do is engage your user, your customer.
There's nothing better than a customer that truly loves what
you're doing, because they're willing to tell everyone about
it for free.
So my recommendation would be, is to focus on your customer,
and not on trying to reach people in a mass audience.