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would you buy a product or service that has bad ratings and reviews we always
look at reviews as an indicator of how we might experience that product or
service
here's the most important question
let's say two products or services are identical
one has ten good reviews
the other has three good reviews but one bad review
which one do you buy
obviously the one with ten good reviews and why is that
because we want to have a great experience and we're looking to make
sure the company is consistent
with delivering that experience or that product or service
so this is what consumers individuals
companies do everyday
they go online wooden to do business with the most reputable company
and only one bad review as you can see here
can send the client from your website or your listing online
to someone else's
so that means the difference between your phone ringing
and your competitions phone ringing
this breed video is really about reputation marketing
the most important way you can market your business online
there are a lot of companies out there they do reputation management
we don't because reputation management does not get the phone ringing
reputation management is reactive
reputation marketing is proactive
the online marketing game has just changed and your competition
doesn't even know that
everybody has been doing reputation management for a while now
but they don't understand these big game changers the recently rocked the online
marketplace
and now
it's all about reputation marketing
dean change your number one
type in any company name and a city edit reveals the company's reputation
for example when we take in the term douglas j alter minute d_m_ d
plus their city charleston
look what comes up
their company name
right below this is their reputation score
they have a fifteen out of thirty which is a very poor score
so anyone searching for them maybe even just for directions is going to go type
in the name and the city defined to more information and they're going to see
what a bad reputation they have
so very quickly you can see that this is a big game changer
millions of companies around the world whenever someone tyson their name and
their city
their reputation is the first thing that people see
more importantly you can see that you need many reviews to be credible in the
marketplace
that's why you want to make sure that when someone types in your name that
they find a five star rating a five-star review about your company and not what
we just saw
here's game changer number two
client reviews are a major factor in almost every type of online marketing
that's because bad reviews show up in google maps
your google plus listing reviews are even showing up inside pay-per-click ads
they shop on website rankings organic ranking they show up in local
directories like yelp and citysearch and being and yahoo yellow pages
that brings us to gain changer number three
s_c_o_
social media pay-per-click local marketing
none of it works anymore if you have bad reviews or a bad reputation online
so the conclusion
is obvious
why would you want to do all this work and spend all this time and money
getting to the top in online marketing
only to have people find your poor reviews
what we've seen over the last several years is a complete flip-flop in online
marketing strategy
we still clients by creating and managing their google maps or yell or we
would do video marketing blogging or social media
only then would we worked on getting great client reviews that's completely
the opposite of what today's marketing is all about
step one you need to create a five-star reputation then you market your products
and services online
because again
who wants to give found we all are doing is wasting their money
your phone is not going to ring because you don't have that five-star reputation
that other businesses or clients are looking for
your competitors to
so they'll get the calls instead
dane changer number four
let's talk about some positive things
reviews said you pre-qualify pre-sold clients because buyers trust reviews in
fact
buyers trust reviews as much as personal recommendations
so reviews can be incredibly bad for you
if they're back
became the incredibly good for you
if they're really good
seventy two percent of buyers trust reviews as much as personal
recommendations
would you rather create a marketing plan around people that don't know you
don't like you don't trust you
and always are worried about price
or would you rather create a marking plan around people that know u
like you
trust you and i'm glad to send your referrals
well for the first time an online marketing our marketing to be just as
powerful as referral marketing
three or four people trust reviews just as much as personal recommendations
here's some more stats this time from nielsen the survey company associated
with t_v_ ratings
nine two percent trust recommendations from people they know
seventy percent ross consumer opinions posted online
this is huge
both actors worked in your favor when you're doing reputation market
as you can see the evidence points to reputation marketing as the most
important marketing that someone could do for their business
so why is reputation so vital to a business
consumers look up an average of ten reviews before making a decision
every business needs our reputation strategy
we're happy to help you put one together
because reputation marketing is the most important an effective marketing your
business can undertake
let us put together a plan for year to dominate your market online
contact us now to get started. Reputation marketing http://ps.localreputationreport.com