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Hi, I'm Lily Rice, and I'm the founder of Lexie Sport.
In terms of the fashion and the look,
we really focus on a geometric, Art Deco look.
The origins of women's sportswear really started around that period and
the lines are something that aren't generally seen in sportswear
so it really separates us from the competition.
I think my favourite pieces in the collection are probably the Mae vest
and the Veronica short. I really like the silver panel and I think metallics
is going to be something that's
fed through future collections
The detailing on the vest at the back is something I'm really keen on as well.
Those surprising details, I think, make us really different.
The fabrics we use
are mostly really soft,
stretchy fabrics.
We've got lycras, but we've also got a lot of viscose as well so they're very breathable.
Layering is something that I personally love,
so by using the really light fabrics it makes layering really easy.
Designing performance sportswear adds an extra element to design
in terms of thinking about ergonomics as well as aesthetics.
You have to be really careful that the visual performance doesn't overtake the performance
of the garments; so
seam placement, garment lengths... and one of the things we really concentrate on is
the waistband on the shorts and trousers -
so it's angled, and really designed for a woman's hips, rather than the straight cut of a man.
We just secured our first stockists, which is really exciting. We're going to be working with Young British Designers
which is an online site.
We've also taken part in a BBC show,
so that was a great experience and something that's really going to help the bramd.
It's very important to me that
as a younger-target audience brand,
we're feeding a good message - and that can be from the models we use,
to the locations and the sports we portray.
And I'm hoping that
as well as changing women's wardrobes, it will encourage a lot more women to
get involved in sport -
those that have been put off by really clingy, stretchy, pink sportswear
might be a bit more keen now.