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What is Public Relations? 0:00:02.500,0:00:09.500 Hello, I’m Murray Newlands. Welcome to another episode of the Future of Engagement. Now we’re going to look at “What is Public Relations?” 0:00:09.500,0:00:13.500 [upbeat intro music] 0:00:13.500,0:00:21.000 Public relations is trying to communicate your message to the audiences, stroke public, who you want to communicate with. 0:00:21.000,0:00:33.000 That could be internal, it could be your employees, it could be potential investors, or it could be the general public – people who might be buying your products and services or engaging with your cause. 0:00:33.000,0:00:47.500 What are some tips for doing PR? Try and understand [your audience]. Listen to what they say. Listen to the conversations they’re engaged in. And then work out how you can get your message to resonate within that community. 0:00:47.500,0:01:03.000 What are they passionate about? What are your customers fans of? Why do they love what you’re doing? What’s being said about you which is great? And how can you find someone who’s saying something great about you and share that within that whole community? 0:01:03.000,0:01:10.500 That’s great PR. If you want to know more about great PR, contact me, Murray Newlands, at murray@influencepeople.com or watch the next video! 0:01:10.500,0:01:14.250 I’m Murray Newlands, welcome to the Future of Engagement.