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Event ID: 2114694
Event Started: 3/20/2013 6:00:00 PM ----------
>> Please stand by for real-time transcript.
>>> Good afternoon, everyone. >> I'm happy to announce we have over 300
people registered for our Webinar today. Pinterest: Uses in government. And we're going to hear
from Navy, GSA, and the national archives abouting projects they're currently working
on using Pinterest. We're going to allow plenty of time at the end of the presentations for
Q&A, and Justin Herman, our social media manager, who many of you know, will help us moderate
a. For some quick introductions, [ indiscernible ]
>>> Next we have makele Bloom. He's the sustainability and green program advisor from the GSA a's
office. He is currently the lead project manager for the sustainability tool, research [ indiscernible
] and sustainability network director. >> Sandy, I think you might still be muted.
Would you unmute your Mike, please. >> Can you hear me now?
>> Yes, that's good. Thank you. >> Okay. Sorry about that. Thank you so much
for that introduction. I am part of Navy social media team. I have been part of the time for -- this is actually my first
ever digital "Gov" presentation, so I'm pleased to be a presenter and ready to jump in. I
want to go over the reason he's DOD has a Pinterest presentation. Why we are so interested
in creating all of this really great virtual content. I really wanted to use some of the
big players to go over some of the best practices, and believe that you can learn how to actively
mark your Pinterest boards. Pinterest has rolled out some new updates, so I wanted to
go over some of those, and just touch a blitz on the analytics and? Of the things that excite
me. Just give a brief definition of what Pinterest is, for those they're unaware. It's a way
to visually share content based upon a variety of themes and connect with people who share
similar interests. From Pinterest, words is a tool to correct and organize the things
that you love. why Pinterest for the DOD it's in becoming more and more of a no-brainer,
actually. Ibrahima is among the top three social media sites with people spending over
one and a half hours on Pinterest per month. It creates a really gratinates for the DOD,
especially the Navy, to tell a really visual story that we weren't able a to do with more
conventional mean offers the media. We're able to also reach a growing nontraditional
audience. Think it's not any surprise that most of our audience reach right now is male
and some of the older populations, with around 60% of Pinterest users of women. That, you
know, opens up a whole new audience for us. Also, it's for us communication 0 experts
and people who love to be creative, it's really great opportunity to build your brand in a
really unique culture. You get people's attention with a shiny object, bunt the desire find
out more information is really there, and you can see that through their really robust
numbers and click-throughs to your official site. So who within the DOD should you check
out? We're go together go over best practice from the Army, U.S. Ma Marine, national guard,
and finally Navy, and if you guys have any questions, I guess we're going to be save
those till the end, but I've had the opportunity some pleasure of talking to representatives
from each of these services in their own and unique way they've created present lines so
far their established communications priorities, which is really, really important when create
your board. I'm going to starting off with Army. Currently, I believe the Army leads
the DOD with the execution of their pin board. They've done a fantastic job of using pinch
to optimize their content by creating pin boards aligned with popular already Pinterest
topics. They have created an Army site that shows they really understand how pinners search
for content, because they have created links and hash tags back to official sites. When
you are looking through their Pinterest boards, that stuck out to me, their way of humanizing
and putting a really human voice within their description. Something to remember when you're
creating your pin boards, and you can see, I took a screen shot of the here, I think
something that's often missed for beginners is that when you first go through that board,
you are excited to pinning content, but take a breath and think about what does this pin
board describe. How can I make that as brief as is humanly possible, and finally find a
category, because people really do search for content based on those preestablished
categories within minutes. It's a really great opportunity for people to discover content
from your organization. Next I would like to touch a little on the U.S. Marines. They
have done a great job taking content that they already have, a brand they have established
and is very, very strong, and building their Pinterest presence really around that. We're
always telling people you don't need to necessarily recreate the wheel, and I think that's something
that the Marine corps has done a really great job at. They have created some general simply
titled boards for their reads. This pools content directly from their DOD live blog,
and usually reaches audience members who think of the Marine corps as these rough and tough
Marines, and puts this on Pinterest, it does open up a whole new variety of audience members,
and really reaches out to the moms, wives, loved ones that through their conventional
mediums, they just weren't able to reach. And then another thing that they've done really,
really well is integrate pins from others popular site. You can see here their flicker
page. Off to the had that presence for a long time, so they just pull that directly from
FLICKR and add it directly to their Pinterest board. Next we talk about creating campaigns.
Think this is something that the national guard has done really well. They've actually
been the long effort Dodd present on Pinterest. -- longist presence on Pinterest. They had
a Valentine's promotion this year. So they really were able to create this cross-platform
promotion engaging fans, asking fans for content, and then they use that information and they
essentially do that to cure it a their boards. They mate it 50th CURATE their boards. They
mailed it easier for Pinterest users to do that. So I think it really did a multifaceted
job for them. It not only educated fan fans that they have a Pinterest presence and look
to grow that base, but it also uses on or about social media platform to engages fans.
I think it's a really great opportunity and hopefully this gets the juices flowing to
think about timely relevant campaigns that your company and organization can use no boost
your overall Pinterest presence. Lastly, I wants to talk about the U.S. Navy. We've actually
had a Pinterest presence for a little over a year now, and then early in 2012, we created
a Pinterest business plan and started really creating boards, and we got really, really
excited. Pinned a lot of content. Didn't really think about best practices. So in the last
two to three months, I would say, I've really tried to get an effort around what should
we be looking at on our pins, looking at the most successful thing. So we've refocus $our
efforts, and in do so, we've had a huge increase in followers inspect the past two months,
we've had a 57% increase. The first thing we did really was update our create strategy
used on the best practices that I just highlighted before, and now we're folkioused on fan engagement
and really knowing our audience. I know I have hinted at this with the other services,
but Pinterest really does have a lot of tools to help you search, identify, and use branded
a dough R slow cats to help further your -- advocates to help further your message. We experimented
with Pinterest description links, and found you could hear that human voice I kind of
took from the Army and learn $froth that from them does much better than our particular
photo passions we were posting previously. And you can see here I've circled a comment
back from a fan. I take anywhere from like 30 to 45 minutes a day to kind of look at
our Pinterest present, see some opportunities of people we can follow. So we view really
-- I'm sorry is -- had a concerted effort to build brand advocates and really use our
Pinterest board that way in establishing a greater community. As before, we were just
trying to pin as much content and get as much content out there as possible, but you can
see it's taking a more systematic approach to what you're doing and what you're pinning
really does pay offer in the long run. We've had a tremendous growth. Lastly, I want to
talk about some Pinterest recent updates. I don't know if you guys have noticed or been
on your pin boards, or in the news. Pinterest has, as of Monday, created a new design. They
have added new discovery features and have updated and provided analytics, which is something
that I think previously when you're going to leadership and talk about, you know, heir,
I think we really need to get on Pinterest, that what for was really missing, so these
business analytics will really help establish the purpose and the actual value of what Pinterest
is adding to your organization. The design, just a little bit more into it. It's not a
huge change. It's not like a Facebook timeline change. The prompts are less hidden, so you
can see it within your actual dashboard on how to create pins and Ed it pins. Something
that's really, really excited me is the new discovery feature. Like I said, in the Navy,
they are really trying to build and grow our brand advocacies for Pinterest, so it makes
it much easier to find and engage pins just by adding a people who have pinned this. You
can see other people on Pinterest who have either pinned it from your official website,
or repined it prom your pin boards itself. Lastly, the business analytics. I think there's
a lot of really great data, and I'm just trying to wrap this my head around this again. They
came out Monday. First what you need to do in order to access this these, if you haven't
already done this, make sure your Pinterest account has a verified website and link it
to your official web page. That will start the process in getting the Anna lit ins and
the data pooled for you. A variety of 0 metrics that show you the daily pins from your website,
and the number of people who have pinned on your website. But the main thing for me and
the key take away was the impressions and the reach. Impression calculates the number
of times your pins appeared in either in the main feed search result, or 0 pin board, and
then the reach, like Facebook, averages the number of people who saw your pin. So you
can see how many people have seen, repinned, commented on your pins, through that new mechanism.
Something else that's really great, and Pinterest has been known for this and hinted to this
for quite some time, but now you can see and track the numbers of click throughs back to
your official website from Pinterest, as well as track the number of visiters who went to
your site. Another thing that's really great, and at least for Navy, we've had our official
account for quite some time, you can receipt tree actively pull data -- retroactively pull
data from this, so you can say I want to do a six-month overall analysis of Pinterest
and their analytics. That's really all I had. I think I'm going to pass it now to Michael
Bloom from GSA.
>>> GS is a actually leveraging Pinterest to enhance the reach of and engagement with
our successful sustainability studies tool, and Ryan is showing you images on the giants
talk that are live, and engaging images is key to our use of Pinterest. Like I said,
leading with pictures and supporting with content is what our site did, but we also
knew that we needed to reach more than just those people who know about the sustainable
facilities tool as a website. And here is why. Gigahertz -- GSA, which is the provider
of acquisition services, is increasingly folkioused also as the government's savings agency. We
are looking at energy and water savings, and we needed to figure out how to develop and
share building policies, standards, and tools, likes thick one, that him reduce energy and
water use, and the associated operating costs. So how do we do that and help everybody, both
in federal agencies and even taxpayers, increase the operational effectiveness of their spaces,
and help them by -- and procure green products and understand why they need to do so in order
to make spaces healthy and people more productive. Well, in order to do that, we needed to figure
out ways to engage building tenants and occupants, and people who buy things in the process of
creating high performance work places, and in the process of defining what materials
are green and which ones aren't. So this was no longer a case of hiring the right architects
and engineers to advice us on huge new building projects. It was really a process of creating
tools that help push sustainable practices beyond those large mechanical systems and
expert led construction projects to every day people where they live, work, and play.
So what we created SF tool for was to capture the net effect of allful of the small projects
and everyday behaviors that weren't actually being advised on how to do all of that good
stuff. As a tool, as I said, it has been successful for the last two years, but it's reach hasn't
been as far as what we've intended, so a social media approach that includes Pinterest, as
well as Facebook and Twitter, is where we're headed. What we love about Pinterest is it
really allows us to take a lot of the content that you're seeing on your screen now, and
actually use it as our pins, and we'll get into that in a moment, as we switch from looking
at the dynamic content of SF tool to the actual pin pages that Ryan has set up. But we wanted
to welcome you to SFtool.gov where you can prioritize strategies to improve environmental
performance. That's what this tool does. How do we use Pinterest to do that? Well, like
I said, it's part of an overall social media strategy to get folks engaged with this tool
at all those levels. Now, SF tool, you can see all of the tabs and pictures that you've
seen so far on your screen. How do you actually call people's attention to all of that content.
Well, Pinterest does great job of doing that. We also engage with Pinterest with specific
strategies in mind. We don't want to just throw up content for the sake of 0 content,
but weapon want to make sure that we're doing to drive certain behaviors. Now, ultimately
what we care most about is exposing the greatest number of folks, federal agencies to these
practices, getting them to adopt them, make them part of their routine, and then even
measure the impact. But to get information about how impactful the information we're
sharing actually is, we can't just put it out there. We actually have to figure out
how to engang the people who see it in a conversation, and that's where social media fills a gap
for us that otherwise we would just be looking at numbers and trends of pages. So we use
Pinterest to promote SF tool, because the stakeholders need to be aware that it exists.
We use Pinterest to fully engage and educate and motivate folks to develop sustainabilitilele
policies, and do that not just by sharing through Pinterest content from our own site,
but content from our strategic partners. And then we also care about really facilitating
high performance. So we want to expose them to that, but also show how sustainability
practices are vital to creating valuable and healthy spaces, and to show how the themes
of building and procuring products actually relate to things like life cycle costs, and
creating integrated teams that can actually carry out and do this important work. So we're
using Pinterest in all of those different ways. Now past not only the tour of photos
and SF tool, but also the vice to Ryan to talk further about Pinterest.
>> Thanks, Michael. I'm Ryan. I think Michael did a great job in setting the scene here.
We fromis this isn't a plug just for SF tool, but the -- Pinterest really is just a large
pivotal pillar as parts of our overall social media strategy that Michael is talking about,
so with that, Pinterest does lend itself really well to thes a the ins that the tool has to
offer, and I think we're unique in a way that we're using Pinterest more as a tool and as
a brand, and less as an entire office. So we don't necessarily have events or, you know,
initiative that we're doing as of yet, but those -- you know, if they come down the pipeline
if the future, that's something that we will investigate. And the way you see it here,
we use Pinterest the most to sort of, as Michael said, to leads with our pictures and support
with our content. it is ans a the pick and very visual based infrastructure. So keeping
our brand similar across all of our pin boards is one of our critical roles, or critical
strategies that we've had too maintain throughout our initial phases of this strategy. It's
great that we can bring our aesthetics to a newer or broader audience, sort of as sandy
harass set before. We don't have a brand quite as strong as the Marines yet, but hopefully
not too far off from there. So as you can see, we have some of our pin boards directly
tied to some of the 3-D interfaces we had entitle the tool, as well as snip its of information
that allow you to see a little bit about what our tool is about, but not overload you with
information, because we never wanted to be using social media as just a broadcast tool,
but more in that engagement and community, and more like a two-way street of communication.
So those users that are interested and see these pictures and finds them visually attract
were tractive, as well as the content we have provided, we've seen the traffic start gaining
from those jumping over to the tool as part of that promotion keys that Michael was talking
about. Currently at this time, we also use Pinterest to highlight some of our case studies,
and to start gaining some more moment Jim and industry around users wanting to share
their stories, and, you know, not only is Pinterest going to be that flat form that
we can share some of those stories through, but, you know, we can bring those stories
over is the tool, as well. So not only is the tool going to be a great resource to show
case what some of in the best practices are, but we're going to use Pinterest, as well,
to highlight those and almost spread that message of high performance green building
to a larger audience. I don't want to take too much time away from everyone else, bought
little bit on what our future Pinterest uses will be. We really wanted to make this just
that high performance green channel, so not only highlights our own content, and discussion
with stakeholders, you know, what the best practices are, but, also enty great interesting
of our strategic partners in sharing content via Pinterest, as well.
>> I'll interject here, too, thanks, Ryan, that when we link together content, we're
linking to other patrol and nongovernmental agencies and nonprofits. We're not linking
to businesses, and we're following the rules set out for social media by GSA. The other
thing I wanted to point out, a quick win on the Pinterest side, is that you can see the
traffic coming to a tool or to your sites from different kinds of social media. We've
discovered that new users coming to our so it's spend about three minutes playing on
the tool. Returning ones double that. People from Facebook coming spend almost 9 minutes
on the site, and people coming from the Pinterest links spend close to 14 to 15 minutes on the
site, which is actually a long time to spend on the site on average. So when you are engaging
with social media, it's great to track which ones are actually getting folks deep into
the content of what you have already created as an agency. Think we'll leave it there until
questions. >> Thank you, Michael.
>> Great. Thanks, Michael, and thank you, Ryan. We're going to next here from Hillary
and Mary from NORA. >> My name is Mary, and I work on the social
media teams here at the national archives, and I am here with my colleague, HILARY from
the public affairs office. We wanted to show you about our Pinterest. So the national are
a 65s is our -- archives is our nation record holder, and we have a mission that includes
preserving the records of the federal government and making them axable to the public, and
so in June 2009, we include social media to help with this part of our mission, and we've
been immensely successful since then. And so to fast-forward a little bit to 2013, we
now have 140 external projects on 18 platforms, and most of our employee here's at the national
archives are involved some way as content creators, or contributors or users of some
kind of social media, either in their work, or, he ternly for the national archives. -- externally
for the national archives. The national archives officially launched our two Pinterest account,
and we did this just in time for inauguration to kind of have a soft launch into the site
and to exploremore what we can do on Pinterest. We have over 10 billion Texas challenge records
and 12 billion photos and graphics, so we knew that the public would be really interested
in seeing on that social media tool. So the social media team created the two accounts,
and we also worked with the content creator offices across the agency who are interested
if key Yatesing Pinterest accounts. We posted our policies on archives.gov and made sure
that our -- everything was linked thoroughly, and then key Yatesed an admin guide for the
corn tent creators as a guide and best practices tool while they're using the account. And
we have two accounts. U.S. national archives, as well as our President, and this was to
help us create two separate but complementary accounts while also preserve something brand
recognition and encouraging pinning and working together on the site between these two accounts.
So I want to just talk some about the policies that we created. I already mentioned that
we had external policies like we do for all of our social media tools. They're all posted
on archives.gov, and they're linked to all of our different tools, including Pinterest.
So those policies were ready to be put into place, and then we also created some internal
policies for the content creator. We like to make sure that our tools have an even voice
across all of in the different social media outlets, and so as a way to do that, we encourage
anyone who is interested in using Pinterest or our tools to contact the social media team
to look at the best practices guide, and to obtain the log-in. And then some actual Pinterest
policy that we wrote and were also still interested in more agencies and federal government initiatives
begin on Pinterest, we're looking to see how everyone else is working on things. So some
of these might change, but right now we are only repinning national archives content,
and that's something we saw consist >> Reporter: With other institutions, that
when people come to the archives, they expect to see text and images from our holdings,
so the repinning, we're keeping that with just national archives content. And then also
the same policies that have been in place about following, we also apply that to Pinterest.
We follow similar missions, federal agencies, and no personal accounts. And then I think
it's interesting to note that on Pinterest, you can have group boards, and this is something
that I worked closely with our general council here to kind of come up with some policy on,
bust we want to encourage participation in group boards, but just to have an awareness
that anyone can be added to a board that is a -- that someone creates, but if the board
becomes something that you don't want your name or the national archives associated with,
you're encouraged to talk to the social media team and then leave the board. So that was
just something that we specifically worked on with the legal team to iron out. And then
some of our best practices, Pinterest is a fun and engaging group, and we wanted to encourage
creativity and interesting pins bunt we also wanted to remember that we're educated professionals.
Also, like was already mentioned, we wanted to be sure that this was a two-way conversation,
so we encourage engagement with users, with -- who have left thoughtful comments, and
also, like I said, if we see a pin of one of our records from our holdings, then that
can certainly be repinned and put into one of our boards. And also Pinterest does have
a really good basic guide for pin etiquette that we encourage our content creators to
take a look at. And then finally, we want to keep the social media team movement in
case there are any kind of issues that come up, technical questions. Anyone who wants
to use it. And so we have a collaboration space. And this is just a shot of our collaboration
space on our internal collaboration network, and it's just a place where anyone who is
interested in Pinterest can come in and pitch ideas, talk about different boards, see how
things are being brought up, or, you know, get new ideas. So this is just really a great
place for us to reach anyone across the agency to contribute ideas and work together. And,
so now I wanted to pass it over to Milwaukee -- Hillary.
>> I'm a writer and it tore if public affair it is special do most of the content create
our on Facebook page and Twitter feed, so to some extent, it keeps a con consistent
voice, and then I can also help to push out what a lot of our regional areas are doing
in our presidential libraries. So for me, the Pinterest boards were a great opportunity
to do two things. To promote our current tell prayer exhibits that we have in Washington
D.C., and the second is to mean our overall mission of making our permanent holdings available
to the public. So when we went on Pinterest, I tweeted about it, and we got lots of great
tweets back here. My favorite was the one I had used the hash book pin all the things,
and someone said my life is complete at national archives, just use pin tag to pin all the
things. So we have a new exhibit DOC America that just open understands March, and one
of our exhibit designs whoals also a former photography major documented the exhibit as
it was put together. It was a lot of fun, because it's the 70s, and a lot of funky graphics
and color elements, and on the boards, you can see it coming together. And most of the
pictures got a like or repin, and I also yoursed it as way to build excitement. I would tweet
out links to the board and just say, oh, you know, look at -- the super graphics are up,
or we're really into the color orange, and things like that. So then when the exhibit
opened, we launched a couple of different boards for dock America exclusion everyonely,
and this groovy cup sell on one of our boards. There are about 20,000 pictures from DOCUamerica,
where photographers were basically documenting how people were living and the current environment,
as well as documenting various environmental problems, but since it's the 70s, there's
some groovy outfits and crazy hair, so they make good visual pins. Someone came up with
themes for boards, and we put those together as secret boards and hid them, and then she
started populating them, and once the exhibit opened, we mailed them insecret and have been
adding to them since. So right now we have three boards, women, cars, children, and teens,
and the exhibit soapenned until September, so we'll keep adding boards as we go. We'll
probably do national parks, pollution, nature, any other themes that come to mind. So another
project that we tried in addition to having these specific subject boards for the collection
was to have a shared board, and we have participated a little bit around inauguration, American
history had invited us to pin on to their inauguration board, so we pinned a few things,
and I just thought for the 70s exhibit, it would be great to see what our neighbors around
the mall had. You know, did they have sort of artifacts? Did they have different records?
Just to give a fuller feel of the '70s. So I ended up e-mailing various contacts and
also invited people that had a Pinterest account set up, and just e-mail them and explained
what the subject was and invited them to pin. I was hoping it would be wildly successful
so that by the time we did this seminar there would be lots and lots of samples on it, but
it's been pretty slow, and I think mainly because it's sort of a funny thing to ask
people to do, and also people are busy and working any their own projects. So probably
will come around a again in a week or two, and just make contact again, and just encourage
people to keep pinning on it, because we have records of the federal government, so we're
showing a certain side of the e70s, but Kermit the frog, you can see at the bottom of the
screen, is a piece of really important pop culture from the '70s that obviously we don't
have in our holdings. So it's fun to be able to chair there and to help our colleagues
around the mall as well give a little push for their holdings. What else? So, yes, this
is another way for Americans to see the holdings of the national archives without actually
coming to Washington D.C. So the other way we would try and use these boards is just
to bring some of our holdings to people's attention, and our most popular board, or
most successful one, is called a national policy of nagging. So there's DOCU America
cars, kids and teens. There it is. National policy of nagging. Basically starting in late
February we started pinning on to this board just a variety of documents. Some of them
are are photographs, some of them are, you know, petitions to Congress, asking for votes,
and you can see here actually a picture from the '70s, and a DOCUamerica has a woman protesting
thing, you've come a long way, baby, and basically to give a glimpse into the variety records
that we hold that show the strengths of women as they fight for the right to vote. And we
called it a national policy of nagging, because it comes from a letter offalission h. watts
worth who was --alission h. Wadsworth. And she called giving the women a right to vote
nagging as an official policy. It was meant to show how much oh 0 position sufferrage
has faced, even from other women. So we used that instead. We also wanted to yours this
board to show the fact that the 19th amendment was on display. It's not usually any display,
and we thought people who were interested in this particular board would also be interested
in seeing that exhibit if they were nearby in the area. And there's a pin from the board,
Eleanor Roosevelt. That got a lot of likes. And you can see down they're at the bottom,
had about 15 repins, and we can see the different types of boards on to where people are pinning
it inspiration, strong women. And that got lot offers likes. Basically was -- lots of
likes. Basically it was a very successful board. Every picture got a lot of likes, a
few repins. Janette RINKIN, a picture of that was wildly popular. It had 30 repins, which
is the highest for what we have, and I think it was because the picture is quite nice,
but also the caption was very short and clear. So it's very easy, it's to the points, if
you're scrolling through Pinterest, you see this picture of a woman, the caption catches
your eye, and you say, oh, I had no interested. Which it's interesting, which is what we want
to do. But some people did not really appreciate the title of this board, so there was some
controversy over it. I did get this one person on Twitter who was saying the national archives
made a Pinterest board in honor of history month and titled it the policy of nags, and
so they did month -- policy of nagging, and so they did not appreciate it too much. And
I tweeted wake and said, well, it's a line from a letter saying that women should not
vote, which now is like shared ridiculousness, and also put into N a link to the document.
The document was pinned on the board, but it was probably hard unless you scrolled down
through the board looking for, it you wouldn't have really seen it. So I went back in and
edited the text of the board, and then tweeted the thing that we're working on clarifying
the board summary so it's clear where the lines come from. And then a person sort of
comes back and says well, I noticed that, but I still don't really like it, and sort
of ends by saying, well, it's condescending, and I was, like, oh, no, is it really condescending?
Have I hit a bad note here? Sometimes I'm tone deaf. But I went back to social media
and said watt do you all think, and I actually talked to my boss, who is a journal it's of
many, many years, and he has a very good sense of what is offensive, and he kid not think
it was offensive, and he just said, well, you know, we can't please everybody with the
word choices. And social media said, well, the person gave us feedback and we did respond
to that by clarifying on the board, so we felt like it was okay just to sort of leave
it as it was. And I think it also the board was very popular, not as popular as some of
the DOD stuff yet, but has about almost a thousand followers, and I think that it's
a combination of images of women. It's women's history. It's on a site that is mostly used
by women, and it was also featured on our today's document tumbler blog in a nice example
of cross-posting. The person who manages that tumbler for us has about 50,000 followers
now, and he put up a great screen shot and was, like, hey, check out this board. Think
that brought in a lot of people, and then also women's history month.gov also featured
us up on there, as well. So we had a lot of followers do that. So that's about it. That's
just two ways we've used it, and if anyone has any questions, please let us know.
>> All right. Well, thank you very much. This is Justin her man with the center for glance
in digital government. You can see us often on Twitter. Just wanted to thank all of our
presenters today, who shed a lot of light on a lot of different angles ands a pictures
and different approaches to using this tool, but now is the portion where we're going to
open this up to questions. We already have a number of, to varying degrees of greatness,
which we will go through, but there's still time to add your questions, and as you know,
you can actually treat them on the social "Gov" hash tag and we'll thereby to respond.
But this first one, and I'm going to direct this at NARA, because I'm hoping you'll perhaps
blow some minds on this win. The question what is is your content approval process.
How many levels of supervisors need to okay your pins?
>> So this is Mary. From a social media perspective, when we create -- when we create the board
-- or not the board, when we create the account and pass it off to the content contributors,
it's then up to them to create everything that goes on there. So if Hilary has a board
she wants to punt up, we've already given her the best practices guide and the admin
guide, and she is aware of our policies and our practices, so we leave it up to her, and
any other content contributor to approve what they need to do. So she may have her own office
approval process, but I'm -- we're confident in our content contributors after we've given
them the proper information and the tools for using Pinterest or any of our other social
media sites. >> That sounds pan Taftic.
>> This is Hilary. I can say that there are a few times I have looked at documents or
images, and I said, whoa, I wonder if I should put this on Facebook. Usually if I have that
feeling, I don't put it up there. I actually check with my two colleagues if ever I feel
uncertain, but mostly my feeling is its history, if it's been digitized, then we're probably
okay to put it up there. >> So essentially what you're saying is that
if you're empowering somebody to use the tool, that you're expecting them to use judgment
the same as they would any other technology? >> Correct.
>> Would that be accurate? All right. There's a couple of questions thatth have come up
relating to what is Pinterest's capabilities versus other tools like flicker, or Instagram,
or our agency is thinking more about using Instagram, and we can actually answers that
here, because both NASA, GSA, are working together and currently in negotiations with
Instagram for federal-friendly terms of service agreements. We recently got the terms of service
that federal agencies can use for Pinterest, and if you're not familiar with that process,
and it's the first time you're hearing abit of this, go to howto.gov, and look up under
social media, and there's a lot of terms of service on that process. And a lot of times
that answer questions on why agencies are not using a tool yet. So anyone can go and
check that out, and it will be quite educational. But going into the next question here, it's
actually from Oregon, somebody had a question, you showed a collaboration platform on your
website, and a team that wanted to know what it might be that you were demonstrating.
>> So that was just a screen shot of a group in our -- like I said, it's called an internal
collaboration network, and it's a drive platform that we've worked -- I think it's -- it's
still fairly flew around here, but we found it very useful in communicates with members
of people who use social media across the agency, and it allows us to create a calendar,
and to post questions and to have polls and all kinds of good comments and post documents.
It's so been a really great tool for helping in collaborates and social media from across
the country. >> All right. Excellent. We've got another
question here. And perhaps our friends over at the Navy can handle this one. Is -- so
we've talked about how it's not okay to repin content from businesses. But what about sites
that have advertisements on them? >> Hi, this is sandy. Currently we are only
pinning things from dot MIL and dot "Gov" sites. We are sensitive about doing that.
I think you'll find that most of our pins are from a dot MIL or.gov site. I forgot to
mention, before we repin any content from a brand advocate or a fan on Pinterest, we
do make sure we follow back that pin to an appropriate siting, and make sure that's appropriate
for oread yens. >> All right. Excellence. We have two questions,
and two very important questions and the psalm question. Talking about 508 clearance and
accessibility of Pinterest. As many of you know and if you don't know, another thing
to perhaps check out on howto.gov, so we in the federal social media community, we have
an accessibility working group now that's peer spear headed by the department of labor's
office of disability employment policy, and one of the things that they're doing is looking
at tools and making recommendation on how to make things more accessible. So -- and
also you might also have heard recently our performance metrics working group, we're working
on legitimized social government performance metrics and analysis. And so to knock out
both of those things, both of those working groups are going to be looking at Pinterest
to put together some standardized performance metrics that work, and using the -- you know,
the back -- the analytics tool you saw before, and also making recommendations on the access
bability of it, in order to how to make the content more compliant. So I hope that answers
those questions, but, if not, like always, check out the social GOV hash tag. And we're
going to more questions now. Somebody asked is the federal friendly terms of service supplied
to state government entities? They do not, but it is something somewhere where these
are available. You could go and take a look at them and discuss it with your own attorneys
and your own privacy experts and things like that, because it's something that could be
adopted perhaps. Would you like to add anything to that?
>> Yeah. I know the national association of CIOs, NASCIO, they are actively working to
get state compatible terms of service, and if you go to their site, they have already
contracted with a handful of vendors, and I have sent them information from about 12
other social media vendors, so they'll hope >> I be able to piggyback on the work that
we've done in the federal space. >> Excellent. And now another question from
Kelsey who asks is there any suggestions for reaching out toard an audience that is generally
male, engineer, or fleet managers. I don't know, Kelsey, beer sounds good to me. That's
a joke, of course. So perhaps at GSA, Mike and Ryan, do you think you could talk a little
bit on that, and perhaps how you could use Pinterest to reach an audience that is, you
know, more, let's say, predominantly male or engineers?
>> Awesome question. For our initiatives, we're trying to figure out where that audience
already goes for information, either about career, or about daily practice, so I would
do a survey of where they already get information, and try to manner with those information sources
to reach that group. That's one option. >> And to add on that, Michael, you know,
might not a find the content right away just from your Pinterest page, which traditionally
Pinterest has been more of a female come named audience, but if through your other social
media out quote from Pinterest page, then they'll come and be engaged at that moment.
>> All right. Excellent. We're going to answer a couple of more questions here. But we just
want to remind you that -- to always treat up the social GOV hash tag. That's where we
do a lot of our customer service on this, so anybody can chip in and answer questions.
This next one from YOLANDA who is one of our favorites out there. It's great to get a question
from you. She goes is there ever any question concern about ownership of images. I'll tell
you right now there probably is, but if you share fig that's water marked, or does that
matter? And perhaps at Navy, you know can just hit upon this again, but I -- from listening
to what you were saying, isn't it that you try to make it a policy really to just repin
government content to begin with? >> Yeah, that's correct. I think right now,
I think the difference are doing it differently. Army is a little more liberal in what they're
repinning. However, we're revamping our policies and our procedures right now, and for the
time being, we are only pinning, you know,.org, dot "Gov".MIL sites.
>> Excellent. One more question here, from off and on, and I think it speaks to the -- from
Fawn, and I think it speaks to e-- is there any way to turn on comments. Oured on yens
might be clients who give their personally identifiable information in the comments.
That's a great question, because we hear that a lot from the health care community, that
concern that -- not fear of engagement, but fear of basically people giving away their
personally overable information. Is there anybody who would like to speak on that a
little bit? >> This is Mary from the national archives.
We also can -- we -- we have a concern with people posting PII on our social media sites,
especially when they're requesting records of family members in the military, but as
far as Pinterest, I don't know specifically if there is a way to turn off comments, but
you can -- threat a comment that is left on there, and that's the policy that we have
taken, if someone posts PII, we will delete it, but we will try to contact that pinner,
or that user, and let them know that they can contact us through e-mail if they want
information, or to rephrase their pin for comment so that it doesn't include that sensitive
information, but that's our policy right now. >> All right. Excellent. And, you know, we'll
look into that a bit deeper, too, and find out if there's any other best practices out
there for it. But now it's about time to end the show today. Thank you very much to all
of our speakers who presented all of this great information. Thank you to Betsy for
bringing this together for this -- how do we refer to these again? Of the new media
talks, which you can look forward to, because they have these all the time now. Every time
a new tool comes on, there's been a new media talk. So you can look forward to more. And
having go to howto.gov and check out for some university classes coming up on line, such
as next week. We'll be talking about transparency and personal policies around social media
sharing, as was reflected in a recent report by the union of concerned scientists. There's
going to be a survey coming out. We always arc on this, because it's that important,
your feedback being able to share how you liked and what you got out of this, so we
can make each one better, and we do try to retool it a little bit each team based on
your feedback to make it better for you. Also like all of our trainings, this will be available
on-line shortly, so keep an eye on the social GOV hash tag, and you'll see it posted there,
but also you'll be getting an e-mail with the survey, maybe some more information about
federal friendly terms of service, and I guess I -- watt else could anybody ask for. So,
ladies and gentlemen, thank you very much from all of us at GSA, and in the federal
government. Good luck out there. >> The organizer has ended the session, and
this call will be disconnected. Good-bye.