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Have you ever been disappointed with a promotional product you've purchased, such as an imprinted
T-shirt, pen, or bag? Me too, and you know what? I'm in the business. Hi, I'm Heidi Thorne
of Thorne Communications, and I'm a promotional products marketer.
In well over two decades of being in sales, advertising, and marketing, I've seen a lot
of people make a lot of mistakes when they buy promotional products. But what I also
found is that there aren't a lot of resources out there to teach people how to buy this
stuff. So that's why I wrote "Swag: How to Choose and Use Promotional Products for Marketing
Your Business." In the book, we start out by discussing the promo with purpose concept,
which looks at your marketing objectives, your values, and your image, so that you can
select the right product for your business. Then we talk about some pitfalls and practical
advice. These are the common mistakes people make when they buy promotional products and
how to avoid them. And then we wrap it up with some technical buying advice so that
you can get a great imprint and a product that you are proud to give to your customers.
With the average promotional product order running in the neighborhood of $800 to $1,000,
you cannot afford to continue to make mistakes in this area. So that's why you need to buy
"Swag: How to Choose and Use Promotional Products for Marketing Your Business" today.