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Use Facebook as one step in your marketing. What I mean by that is, that marketing takes
people from getting some awareness about you, your products, your services and moving them
through the process to being ready to buy.
Now for some businesses that is just one step. They would see or come across your product
or service and buy it probably almost on impulse or they know they want to buy it and would
do so next week or next month anyway. They are actually ready to buy.
Then there are other industries where there would be more of a process before, more things
would need to happen before they finally buy from you. Facebook can be a great tool to
use in one or even more of the steps in that process.
Basically, I mean by that, Facebook could be used as a tool, a funnel to bring people
into part of that process. So consider how you can use Facebook as one or more of the
steps in the buying process your target audience need to go through you.