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DELAYS ARE HEAVY THIS MORNING.
I'M CHRISTINA LOREN FOR CBS4
TRAFFIC.
>> THANK YOU.
>>> CELEBRATING SOBER, ONE
GROUP IS SWEARING YOU DO NOT
HAVE TO DRINK TO HAVE A GOOD
TIME.
THEY'VE GOT THE PARTIES TO PROVE
IT.
>> HERE TO TELL US ABOUT
THE SOBER NIGHT LIFE
LAUNCH PARTY IS JONAH YEOMAN.
THE LAUNCH PARTY IS ON THE 31st.
>> SUNDAY.
>> LET ME ASK YOU SOMETHING.
IS THIS SOMETHING THAT IS THE
CREATION THAT GEARS TOWARDS
PEOPLE THAT HAVE HAD
DIFFICULTY WITH ALCOHOL OR
FOR PEOPLE THAT HAVE NEVER LIKED
ALCOHOL OR IS IT JUST A
COMBINATION OF BOTH?
>> IT'S A COMBINATION OF BOTH.
THERE'S A HUGE SOBER
POPULATION, COMING FROM SOMEONE
WHO USED TO DRINK AND NO
LONGER DOES, I STARTED
DOING PARTIES TO CATER TOWARDS
THAT.
THERE'S A LOT OF PEOPLE OUT
THERE THAT LOVE TO HAVE A
GOOD TIME WITHOUT DRINKING.
ROCK STARS, MOVIE STARS,
AEROSMITH, THESE PEOPLE ARE
SOBER BUT HAVE A GOOD TIME.
THERE'S NOTHING TO CATER TOWARDS
THAT.
THAT'S WHO SOBER NIGHT LIFE CAME
FROM.
>> WHAT HAS BEEN BASICALLY THE
REACTION FROM WHAT YOU'RE
TRYING TO DO?
ARE YOU RECEIVING A LOT OF --
>> OUR PARTIES ON A MONDAY
NIGHT, THE LAST ONE WE DID,
HAD OVER 400 PEOPLE, ON A MONDAY
NIGHT.
SO WE DO THEM A LOT ON HOLIDAYS,
WE DO DIFFERENT ONES IN L.A.,
NEW YORK.
WE'RE SPREADING FAST ALL OVER.
AS FOR ANYBODY, RELIGIOUS
PEOPLE DON'T LIKE TO
DRINK, STRAIGHT EDGE PEOPLE
THAT DON'T LIKE TO DRINK, A
LOT OF FAMILIES BRING THEIR KIDS
TO OUR EVENTS, TEENAGERS,
TO SHOW THEM A GOOD TIME
WITHOUT DRINKING AND DRUGGING
AND BEING IN A SOBER
ENVIRONMENT.
>> WHAT'S INCLUDED IN THE
EVENTS?
WHAT GOES ON?
>> THE ONE WE HAVE ON SUNDAY, WE
HAVE OVER TEN MUSIC
ARTISTS, THREE ROCK AND
BLUES BANDS, FIVE DEEJAYS,
DANCERS, IT'S GOING TO BE A
GREAT TIME.
TICKET PRICE INCLUDES FOOD
AND YOUR ENERGY DRINKS,
AND BEVERAGES, AND WE HAVE A
GIFT BAG.
WE HAVE CARE-FREE LIFESTYLE,
HAVING EXOTIC CARS THERE TO SHOW
OFF.
>> OOH!
>> A GREAT EVENT.
OUR BIGGEST EVENT YET.
>> WHERE IS IT HAPPENING?
>> AT THE WHITE ROOM, DOWNTOWN
MIAMI, IT'S AT 1306 NORTH MIAMI
AVENUE, ALL THE INFORMATION
IS ON THE WEBSITE.
AND IT'S GOING TO BE A GREAT
TIME.
ANYONE COULD COME DOWN WHO IS
INTERESTED IN SEEING A
SOBER PARTY OR JUST DOESN'T WANT
TO GO OUT AND DRINK THAT
NIGHT, IS CURIOUS CAN I HAVE
FUN AND BE SOBER.
THAT'S WHY WE'RE HERE.
WE HELP A LOT OF PEOPLE
TO UNDERSTAND A SOBER
LIFESTYLE IS FUN AND EXCITING.
WE HAVE PARTIES ALL OVER SOUTH
FLORIDA, AND YOU CHECK
THE WEBSITE, YOU'LL SEE
PEOPLE'S REACTIONS TO ALL OF THE
PAST EVENTS.
COME OUT AND HAVE A GOOD TIME.
>> AND THE TICKET PRICES, I
WAS LOOKING AT, $10
PRE-SALE TICKETS, $15 FOR
THE DAY OF THE EVENT, CORRECT?
>> CORRECT.
>> HOW OFF THE-THE PARTIES, ONCE
A MONTH?
>> WE DO THEM ONCE A MONTH.
DINNER PARTIES, NETWORKING
PARTIES.
WE BASICALLY ARE CREATING
A SOCIAL SOBER NETWORK FOR
ANYBODY.
THERE'S HUGE SOBER POPULATION
IN EVERY MAJOR CITY AND NOBODY
ATTACKING IT.
THAT'S WHERE WE'RE COMING INTO
PLAY.
>> THIS IS A GREAT VENUE
FOR YOUNG ADULT, PEOPLE IN THE
EXPERIMENTAL AGE.
>> ABSOLUTELY.
>> YOU'RE BRINGING THEM
IN, YOU'VE GOT THE MUSIC, THE
DANCING, THE FOOD, GREAT
PEOPLE, AND YOU DON'T HAVE TO
PUSH THE ENVELOPE.
ENVELOPE.
>>> ESPECIALLY UNDERAGE
DRINKING.
>> WE'RE BRINGING IN THE BIGGEST
NAMES THAT LOVE TO GO OUT
AND HAVE A GOOD TIME AND
SHOW PEOPLE A GOOD TIME.
THAT'S WHAT WE'RE ABOUT.
>> IT'S A GREAT CONCEPT, MY MAN.
HAVING PARTIES ON MONDAY,
YOU'RE CREATING ANOTHER PROBLEM
NOW WITH PEOPLE CALLING IN SICK
ON TUESDAY MORNING.
>> YOU'RE SOBER.
>> IT DOESN'T MATTER.
>> YOU DON'T HAVE TO WORRY
ABOUT HAVING A HANGOVER.
>> BUT YOU'RE TIRED.
>> EVERYBODY IS WAKING UP AND
GOING TO WORK.
>> SOBERNIGHTLIFE.COM,.
>> BRING YOUR FRIENDS AND