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Not sure if this print says fashion forward or crazy vlogger.
There was some news this week further proving that Tumblr is one of the trendiest marketing
moves you can make in the digital space right now.
I’ll talk more about that in a minute, as well as how you can be more popular on the
network and actually get in front of all these fashion crazed followers.
But first as you know I’m making videos every day this week and this Friday is going
to be a Q&A video so if you’re interested in asking me social media, entrepreneurship,
business, marketing, public relations... I’m out of breath. Any of those questions. Definitely
do that in the comments, on Tumblr, on Twitter, on Facebook, anywhere.
Also today on the Facebook page facebook.com/savvysexysocial we’re having a chat. A chat, I say. A chat
about Instagram for business. So if you can join us at 2pm Eastern, do it.
Okay so back to this Tumblr fashion stuff. You may be aware of the ‘Spotlight’ section
on Tumblr where you can actually learn about very popular blogs you might want to follow
in different areas.
Those different areas are called ‘Categories’ and there was a new one added this week called
‘Accessories.’
‘Accessories joins a growing list in terms of fashion and Tumblr. There’s just so much
content in terms of clothing on this social network that it needs multiple categories.
It’s amazing.
The category launched alongside a sponsorship from clothing retailer Cole Haan, giving them
a nice feature on the Accessories page.
If your business is on Tumblr and falls into these categories or any categories at all
don’t expect to be in the Spotlight section too soon. It takes a lot of popularity for
that. Or a sponsorship.
But if you aspire to be one of these popular accounts and hope to be featured some day,
I’ve got some tips for you to find some more followers for your Tumblr account.
Number 1. Read my lips. Tags are important. If you don’t add tags to your Tumblr entries
then they have a very small chance of being found. Tag search is a huge part of Tumblr.
Any keywords that have anything to do with your posts, get them in there.
Number 2 and this is specifically for fashion but a lot of other industries, too. You need
to be using multimedia. Tags + photos = Tumblr success! When people search for tags, especially
in fashion, they’re not looking for text or any other small things that are not going
to keep their attention. Photos are big. Videos are big. So if you can have any multimedia
that go into a tag category, you need to do it. So share photos and videos, and tag them
because that will help you increase your visibility.
And lastly always share the love just like anywhere else. Share people’s Tumblr posts
that are relevant to your audience. Comment. Become friends with these big people on Tumblr.
That is how you make the contacts and that is how you get people to share your stuff.
So be giving. Be giving.
Thanks for tuning in. I’m on Tumblr if you would like to check that out. It’s basically
just a bunch of photos and videos. Huh? Multimedia!
Just a reminder as me your questions in the comments on any social network that I’m
on because I’m looking for my Q&A for Friday.
And don’t forget to subscribe to this channel because I am coming back with another video
tomorrow.
Bye!