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Welcome to introduction to social media for nonprofits
presented by the indiana nonprofit resource network
INRN is a regionally based service delivered on behalf of indiana united
way's
we provide affordable accessible and high quality training
and custom consulting services
such as board retreats to any Indiana nonprofit organization
Our presenter today is Britney Dickey
marketing and communications developer and consultant
and former vista who worked with all five
regions of the Indiana nonprofit resource network
to help develop
our social media specifically focused on managing social media with
a limited staff
Britney develop this presentation in conjunction with fellow vista
Allison Baeker
welcome britney
Thank you so much and I want to thank all of you for attending today
I hope you get a lot out of this. I know that
INRN and I are
excited to be able to offer you this information because we know it's
something you really need and want
I'm going to start off today by going over what we'll discuss in this webinar
this is definitely an introduction
there are
probably some new ideas presented even if you are already using social media
but this is sort of a brief outline
to help you start the decision making process and be aware of
what options are out there for non-profits
so first we will go over the outcomes and goals of this webinar
then we'll go over the INRN social media constituent survey findings
and then social media foundation elements
followed by key messages
and then get to the basics of social media outlets
and then we will
have questions to be submitted at the end of the webinar
now here are the outcomes and goals that we have for this webinar
and firstly we want you to become aware of which social media outlets are being
used by other indiana nonprofits
we want you to understand the strategic foundations important to any nonprofit wishing to
explore or implement a social media outlet or initiative
we want you to learn how to prepare key messages that are specific to your
organization
or your programs and initiatives
we want you to establish an understanding of each social media outlet
as well as the overall opportunity for social media
we want you to better equipped to have conversations around whether social
media implementation is right for your organization
and have conversations with your board members, staff and other stakeholders
we also want you to be aware of reliable social media and technology resources
for non-profits
let's start by taking a look at a social media survey that was administered as a
vista project for the Indiana nonprofit resource network
and this survey was administered via constant contact
to the INRN constituent list
which is made up of roughly five thousand nonprofit professionals in the
state of Indiana
all five of the regions
which naturally you know (Central, Southern,
eastern and western and northern
had near equal representations of responses to this survey
and from the survey we gather that forty five percent of the represent
organizations who responded
occasionally check facebook and twenty seven percent check facebook daily
seventy eight percent of individuals who responded
used facebook
while twenty six percent use twitter
and fifty two percent maintain a profile on linkedin. Eighty six percent of these
respondents attend webinars.
and we asked what what types of information
that nonprofit professionals
wanted to
acquire through social media on a daily
basis
the first and
our most popular was news and information
specific to the organizations
and secondly general non-profit sector information
and third news and updates specific to other nonprofits
partners or related colleagues
Now that you get kind of the overview of what
indiana non-profits are
doing and how they're using social media
we want to take you back
to the very beginning and start with key messages
Key messages are the first foundation to your social media initiatives
and these can also and
probably should be the foundation to your traditional marketing
these are the messages that you communicate over and over in your
communications and this can be
your print
communications
all the way to digital email marketing
and your website
generally what these messages should do
is encompass who you are as an organization
describe your services, programs, constituents
and always align with your mission
and keywords are the actual words that you use in your communications
so your messages are made up of your keywords
These not only serve you in social media
but also on the web
and with other ventures such as the website
and overall in your strategy
and these should be a very defined
and reiterated focus
(something that you rely on and you go back
to to communicate over and over again)
There will be a key message and a keywords worksheet
which will be posted after this webinar with the slides
at
www.inrn.org
so you can go to our website and you'll be able to download these
worksheets and they will also have further instructions on
how-to use the worksheet
how to figure out what your key messages are, how to extract keywords
from
really the information that you already have and are using about your
organization
next i want to go over social media foundation elements
social media is not a lone arrow shot at a target
meaning social media really complements all of your other marketing strategies
these are the elements that you need to have in place an order for social media
ventures to really be successful
firstly you need to have a strategized website
in two thousand twelve it is important that
every organization have some kind of website
there are lots of free options,
and different ways to get discounts
to host websites and that sort of thing. We will talk in a little bit
about
blogs which can be really great way to host a website
you really need to have a website
and
as hard as it can seem to be in that
sometimes it takes a long time to
edit websites and to really get things going, you do want this to be a website
that you really feel
is a good face of your organization
secondly
you want to have search engine optimization and tracking
An example of this
is google analytics and it's a google tool which is free
and it basically provides you with information about
who is viewing your website, what pages are most popular
what time it's being viewed
and most importantly
what area people are from who are viewing your website
Thirdly, email marketing
The SEO and tracking can come after the email marketing
I'm sure most nonprofits
have your email marketing set in place
if you don't
please please focus on this
this is
still the most important
tool to use
online
and it is the most used and gets the best
effects by using email marketing
so definitely
make sure your email marketing and your website
are in line with your organization. Be sure you're using them and are
comfortable using them
before you really try to dive into social media
I'll spend a moment talking about branding consideration
Branding adherence is just as important on social media outlets as it is
in any other way that you would use your brand and your logo
Just make sure that you consult the branding experts in your
organization
and make sure that your social media outlets are branded properly
once again you'll hear me say that
social media along with your website
and your email newsletters
are the face to your organization
Because they are accessible to a lot more people, you want to make sure that
you are putting forth
the face on the brand
that you want to be seen
when you're deciding whether social media is right for you or even if
you're already using one of the social media outlets
and maybe you're thinking of using a different social media outlet or incorporating
some other
sort of strategy
you really want to start with the basics
You want to educate yourself,
evaluate your needs and your abilities
and then look for the best opportunity for your organization
These outlets can't stand alone. They must drive traffic or interest somewhere.
This would most commonly be to your website
or a response to a call to action. You might use social media in fundraising so
your call to action would be
donate
for this or this cause
and so
it would drive traffic
to responding and donating to your organization
The biggest difference between social media and other forms of
print marketing
that you might be familiar with is a higher level of engagement
and really
with our traditional forms of marketing it's kind of one-sided
We inform others and we don't usually
hear back from them. Social media is quite the opposite and
the goal is to
not only inform people about your organization but also to have them
engaging in conversation about your organization, programs, and events
with you
and most importantly with other
people. This will help further
your organization and help get its' message out.
It's also conversational
and this is what
can be challenging about social media
to a lot of people.
This conversational tone
is different and often unfamiliar.
We tend to have a very formal
approach to
.
our marketing and
a lot of the things that we do on the web.
Even web
writing has changed
in the past years and has
become more conversational.
Especially on social media
there's definitely a more personal touch to everything and it
is supposed to encourage engagement just as conversation does.
we're going to start out by talking about facebook
Mostly it's been
around the longest
compared to twitter or pintrest or some of the
other newer outlets
facebook is also one of the most widely used social media outlets that there is
among nonprofits and the general public
There are some useful statistics on facebook demographics
Facebook has over
eight hundred million active users
and more than fifty percent of those users are logging on to facebook
at least once a day
fifty percent of these same users are between the ages of eighteen and thirty five
so we tend to think of
social media as something for our younger generation
so that might make sense to us
but forty percent are
over the age of thirty five
so we might have it in our minds that social media is just for young people and
those that are college-age.
that's not who we are looking to
interact with, so maybe we don't need to do it. The truth is that
pretty much almost half
are over the age of thirty five, so there is
almost an equal representation
on facebook of the older population and the younger.
Additionally a nonprofit technology network survey
revealed that almost nine out of ten non-profits
have a president
on facebook
That's a huge point
in analyzing whether other nonprofits are doing it.
overall the answer is yes
in general nonprofits using facebook utilize the community page setup
these pages are designed to allow supporters of an organization
to follow the page
and receive updates and posts
by the nonprofit
the new timeline also allows organizations to draw notice to
milestones of an organization
such as the day it was
established
announcing new employees joining the team,
when fundraising
goals are met,
and really any goals
or achievements you see in your non-profit can be announced so followers become aware of them
this creates a sense of familiarity between a constituent and the
organization
This is one of the easiest ways for organizations
and constituents to communicate with one another
and for supporters to really stay in-the-know with what's going on with the
organization
Facebook is
wonderful for generating discussion between organizations and constituents
you can comment, like, and directly
post to
these community pages which allows supporters to express concerns, questions
and praise of the organization's posted content
also this makes responding to the opinions of constituents very easy for
an organization
This is also a great way to engage supporters and calls to action
like photo contests, poles and donations
This allows constituents the opportunity to participate in the organization's
activities and support their causes very easily and conveniently
Some positive uses of facebook
generates discussion
and awareness of your organization
and we also kind of went
back to the beginning of our facebook conversation in which
indicates
eighty-nine percent
of nonprofits are using facebook
There lots of connections to be made which is a big part of social media
as well
and a way to communicate not only to your constituents but
also the other organizations
in your community
Also you can monitor the activity of other nonprofits
which is really great
in creating relationships
and in potential partnerships in the future
There are some drawbacks
to using facebook. It's easy to loose fans due to the lack of involvement.
if you do a lot of work and you have a lot of fans but
something comes up
then and perhaps the person who usually updates the page
leaves or is on vacation and you haven't provided a way to continue making
posts
It's going to be noticed and can
cause people to draw back
and not be as engaged in your page
It's also harder to be noticed under new facebook changes
speaking to
facebook changes
it goes with any social media outlet that you are going to
want to use
Facebook loves to make changes. While we always hope that
these changes are
for a better user experience we can't always be positive of that. So we
experience both the drawback
and a positive
There will always
be something you need to learn or adapt
to as facebook
is constantly changing
Let's discuss the time commitment involved
idealware surveys show that nonprofits who spend an average of
two point six hours per week
saw positive impact from their facebook page
organizations should try to
post two to three times per week
to gain fans and spread the word of their presence online
some best practices include
always share
photos or links to other websites
The reason for this is that
those types of posts go to the top of feeds so they're more likely to be seen
Encourage your staff members, constituents
or partnering organizations to like your page
which is what we call the call to action
and integrate facebook into your e-newsletter, website, blog,
etcetera
and this also means
integrating into your e-newsletter, website and blogs
are the first steps to start to get a following on facebook as well
one of the examples we have here
is of
the humane society's facebook
page
and it's
really well done. They are huge nonprofit organization so you would
expect that
I really encourage you
even on your your personal accounts on facebook
If you're using it you can search for
non-profits in your community
if you haven't already had those shared with you and really take a look at what
they're doing
a big part of learning any of these outlets is observing what other
nonprofits are doing on the outlets already
that's a great way to get best practices and to see what
you like in other organizations' approaches. If their organization is similar to
yours and there are some things that
you think would work well for your organization too
here are some examples taken directly from facebook
The nonprofit technology network
Which is also a great resource for anything technology-based for
non-profits
and this post is great for a lot of reasons 0:18:39.250,0:18:40.870 you can see here
with this little notepad that there are eight shares
you can see that also following the best practices they're sharing a link
and also mentioning their partners
and why this is especially great is
when you mention say blackbaud which surely has
thousands upon thousands of followers
They will see this post and they will your organization
and
be able to see your posts
also there are
a good number of people liking it
and there are lots of comments
and
they're all positive so
Sharing the link and mentioning partners
are some of the most valuable best practices that you should follow
this other fun drawing
shows that you can lighten up on facebook little bit
think of
your knowledge of your constituents, think of
the type of people you work with which you can share these fun things with
this builds a strong connection
to your constituents because they can relate
to some of the humorous things that you share
we're going to move on now to blogs
and do a basic review of
the definition of blogging and
how to do it and where some options that you have are
basically a blog is a web based publishing tool
this type of social media has actually been around for a long time
when they started out
they had a little bit different
format and they all looked the same
now there are endless options
so a blog 0:20:17.950,0:20:19.120 can look just like
a normal website
it can be hosted
from a host site like wordpress.com so you would go to
wordpress.com
there'd be a backslash
and
whatever you wanted the page to be called
many organizations choose to host their blog on their own website
and this is recommended because that strengthens ownership in branding
and both ways of publishing a blog are used for the same purposes
traffic is driven to blogs by search engines
but mostly social media so
you’re advertising the new post that you made
blogs are extremely easy to use. If you can use microsoft word you can create
blog posts
and they are extremely customizable as I mentioned before
it's really easy to plug in your brand and
make it represent
the other
marketing
tools that you have
there are lots of add-ons called plugins
an example of one of these add-ons which you might have seen when viewing someone’s blog
is a twitter feed
so to the right or to the left of the page
you can see all the different tweets
that either
the blog owner has
created or are being said about that blog
Some positive aspects of hosting and writing blogs:
it's a great way to engage and
educate constituents in lengthier posts. So of all the social media outlets
your blog
is going to be the longest in terms of links
and this can be a branded extension of your website when needed or desired
you have a great opportunity to tell stories in a conversational tone
It can position you as a thought leader in a specific area and become a trusted
source of information for your constituents and community
these blogs require less day to day time
when you write the post on a schedule
You really
Aren’t expected to write a blog post
everyday necessarily, but you want to be consistent
But you can write the posts
ahead of time however it fits
into your schedule
and then you'll just need to check the blog for comments so that you can
support that engagement
As far as strategy you can have guest bloggers which is really great if you're
having
an event
and you have a speaker that's going to be there. That speaker can write a blog
post for you which not only draws in
the followers of that
Speaker as well as
also engaging your constituents
there are some drawbacks sometimes it will require extra time because these
posts are lengthier
and the content is more rounded and developed
they usually
revolve around a topic
and this is a good
thing but it also
can be negative because
there's more time and effort involved
in regards to the fact that you want it to be
well-written
Also an abandoned blog is worse than no blog at all
this stands for other social media outlets but it is especially true of
blogs
like I said you don't have to write a blog post
every single day
but you want 0:23:38.910,0:23:42.300 to set an expectation. So if you blog once a week
that’s perfectly acceptable but you want to make sure that you blog every week
at about the same time so that the people that are interested in reading your
blog
will have that information when they expect it
Talking about the time commitment and required resources you should update your
blog at least once per week
This can add up to about three hours per week of work
it might seem a little silly but
it's great to have a good writer
If you have someone writing a blog that doesn't really like to write
The blog might suffer so definitely try to find someone in your organization,
your staff, a board member
that really likes to write and that you consider a good writer. Like I said
you can also use guest bloggers which is a great way to
spend a little less time
and divvy up the load
you also want to have the consistency in posting in a timely manner
here we have two examples of blogs
and i apologize that you probably can't just click on that
But if you search Beth Kanter in google
or John Hayden you'll find their blogs very easily and these two have fantastic
blogs
Not just in terms of the way
they've branded them and
their consistency
As far as resources these two people have
awesome information
that’s really easy to digest
and they covered
so many topics
regarding non-profit technology so i really encourage you to
follow these two
and to read their blogs very often
Here we have an example of
a blog
and
this is a blog that is
hosted on
the organization's website
this is what the blog look like. So if you were kind of confused
yet thinking of course I know what a blog looks like. However this is a
is just a really well branded blog
and you can see the kind the type of
content it includes. It’s
based on the topic,
you have the author and then you have
different ways to engage social media down here on
the right
now we’re going to move
to LinkedIn. LinkedIn is a social networking site for professionals and a lot of you
probably already use LinkedIn and have a
professional
page for yourself
individuals upload resumes, experience, references
and this is all visible to the potential companies and employers
non-profits on LinkedIn can create
a page which simply displays contact information the number of employees
services offered, etc.
you can also link to your website and other social media outlets on this
LinkedIn in page
they can also create a group page
which allows followers to pose questions and generate discussion with both supporters
and company members
so larger non-profits or
non-profits that are thought leaders
or experts in their community might want to develop an actual
organization page
which generates discussions
and has some other features
LinkedIn has reported over a hundred million professionals belong to the
network
and there are over twenty million professional groups on the site
and over seventeen point five million members joining new groups every week
LinkedIn has also reported that twenty percent of these groups are based in the service
sector so you can definitely see that there is a non-profit
representation on LinkedIn
LinkedIn can be used to find new donors, Fundraisers, employees as well as volunteers
and it's a great way
to generate discussion based on the services provided by organization
and these discussions a great way of connecting similar organizations or
nonprofit professionals together
by uniting over a similar cause or issue
it’s also great for providing
brand recognition as you can link your
twitter
Facebook, blogs website, etc to your page
And also you know you’re within a network of professionals so
obviously it's a great way to
show your brand and let people know what your organization's about
some positive uses
of specifically having the
page are
attracting like-minded organizations
You can recruit other professionals for workshops
Consultations, volunteering
and you can share your social media outlets
A great example is the BoardSource company page
on LinkedIn
If you look for that page when your On LinkedIn
you can see
what the bigger
page that hosts discussions looks like
and get an idea for the type of content that are on those pages
the drawbacks of managing a page like this: requires maintenance of page
members
and you also have to consider
publicity
and it can take a significant amount of time to successfully respond
to all comments and create an engaging
atmosphere
you want members to feel comfortable in posing questions and offering service
I think having
a page where you would generate discussions
probably
is a better idea for larger non-profits
However I also think
every
professional every person should have a LinkedIn profile
for themselves. I think that every organization should at least have
the informational
page on LinkedIn
and these are actually really simple to make so if you're going to LinkedIn
they have a lot of information on how to do this
And now we are going to talk about twitter
This is probably one of the more complicated social media outlets
because it's very different from
you know what we are used to
but what twitter actually is is a micro-blogging site
and it's a sharing of short condensed content
like news, knowledge or other helpful insights in a digital format
and twitter posts are called tweets
and they're limited to a hundred and forty characters or less
so
not a hundred and forty words. One hundred forty characters including
spaces
punctuation, links
everything
so this
requires
concise
condensing of information
there over a hundred million active twitter users
and a third their numbers fall between
the ages of twenty five
and thirty-four
forty percent of these users over the age of
thirty-five
so it’s a little similar to face book
but there still are
plenty of an older population
represented on twitter and i think that number is just growing
Because twitter has seen a tremendous amount of growth just within
the past year or so
there were also ten thousand nonprofits
on twitter in two thousand nine
which is rather a long time ago now and i think twitter has experienced a huge
amount of growth so i
have complete confidence that you can more than double that number
twitter runs on
feeds that are in realtime so as soon as a tweet is composed and posted to
newsfeed
it shows up
on its followers pages or feed
organizations on twitter follow
other nonprofits and individuals they're interested in
and can communicate each other through tagging or retweeting
posted content. And retweeting
on your feed it will show
a post from a nonprofit that you like that’s sharing an article
you can go ahead and there’s a button you simply press it and then the post
goes to all the people that are following you
Twitter is really beneficial because you always receive up date
information
and it makes staying current with the latest headlines and topics much easier
for nonprofits
communication with nonprofit leaders and organizations on twitter is
also incredibly easy
i know myself i've been able to
communicate with
large national organizations on twitter as well as people like
beth kanter and jon hayden
they're very open to responding to anyone so you get a really great sense of
community in the twitter environment
the moment an organization tweets content you have the ability to retweet
content which is directly sharing it
to your followers
or you can tag the organization
in a tweet which responds to something that they have said in the post
or
respond to the content they have provided
the real-time news feed
also can
make it difficult for nonprofits to manage as information is passed quickly through
the site
so unless you dedicate several
hours a day to managing
a newsfeed
it can be kind of hard to stay relevant and on top of all the information that's
flowing in
It’s also recommended that if you have a twitter account you should tweet
at least once a day
if you don't do this you can risk losing followers who find their
information from other sources
on the flip side of the coin if you are
posting
incessantly and you posted
a hundred times a day
people can also not follow you because they’re annoyed with
the information
and that can happen on
Facebook as well
also this strict
character limit can make it difficult to phrase posts creatively and structured
enough to catch attention
that is
definitely a learning curve
you have to
kind of work at becoming good at communicating on twitter. It's very different
from
blogs or facebook
So it’s something that you might have to take a little bit of time
to research and get training. But like I said
the blogs I mentioned earlier beth kanter john hayden have great
information on how to write
posts and
Communicate in twitter
you want to like i said
tweet at least once a day
and periodically check the feed for top news
There’s not a specific amount for how much you should spend
a week on twitter
i would definitely say
it will take a little more
updating than facebook
Just to review again, you need to be able to check it
periodically throughout the day
and you need to post at least once a day
a good example is feeding america's twitter page
but as i mentioned with facebook
you can go onto twitter.com
you can search for organizations that you’re
familiar with in your community or a national level and see what they're
doing
you want to find
organizations like yours to sort of mimic things about
their content on social media outlets that you would like to mimic in
your strategy
Here is an example that we’ve captured of
of a good twitter profile
they have their brand
which as we’ve said, branding is just as important on social media outlets as it
is on her website or in your newsletter
make sure that your brand is
in the forefront and that it's correct
they also have their mission
statement underneath their name which is extremely important as well as a link to
their website
so again as I mentioned you always want to drive
the traffic and the interest somewhere and
usually it's your website
also in these two posts they are
mentioning other organizations (their agencies)
and they're also taking part in
what you might call an event on twitter
and on tuesdays it is customary for
people to
Share and mention different Agencies in order to get
them followers
so they're participating in that which
Shows how twitter is
really based on community
and so this is an example
Of participating in that community atmosphere
and also one thing you can also do is use
Twitter (as shown) to help find applicants for a job that’s open
bit.ly is a link
and
if you click on it, it takes you to
United Way of Toronto.com
the hiring page and it also tracks
who all is going to this page. That's a really great
tool. Now that we've given you
overview of these outlets and kind of what’s expected
as first time commitment
some of the best 0:37:27.630,0:37:29.160 practices, and
the audience
information
I want to tell you about
A thing called a dashboard tool - specifically the dashboard tool
HootSuite. A dashboard tool
allows you to access and see all your social media channels from one place
even if you only have
as little as one twitter account
you can set up
Little feeds that'll give you information from
other nonprofits
that you're watching and trying to learn from
If you can't quite get it just think of your car dashboard and you can see
all of the different things that a dashboard tool is for social
media
these tools also provide analytics,
Charts, and allow you to see how engaged your networks are
especially speaking to HootSuite, it is a time and life saver
I have
trained on HootSuite
because
nonprofits don't really have enough time
to do the things we are already doing not to mention investing more time into
a social media strategy
and so
tools like HootSuite 0:38:40.059,0:38:42.329 really helped manage
the workload. They’re also some other dashboard options
which you can investigate and if you think that those would work better for
you then
definitely try those.
I prefer
HootSuite
(this is a picture of what it looks like
inside HootSuite when you login).
You have your twitter
and then you also have different tabs for
your facebook page.
you can access HootSuite
from anywhere anytime and multiple users can use this
so some of the other dashboard tools
actually download to your computer
And so you have to be on your
desktop computer in your office to be able to access your social media outlets
I don't think this is very convenient because how often are we just sitting at our desks?
So with HootSuite
it is run and hosted on the internet
so as long as you have an internet connection you can access
Make posts, responded to posts
View what other people are posting
and also anyone on your team
that might be updating your social media can login to HootSuite
from the same place.
In this
view
you can see the different social media strains
and also
what I think makes dashboard tools
so useful
is that you can post and schedule content.
There's a post
box where you can
spontaneously enter posts
if you would like.
I think it's extremely useful to schedule posts ahead of time
You are always going to have to account
for engagement
so you can’t just make posts
a month ahead of time and say
“I'm going to make
ten posts for the month and then I'm done.”
That's a great way to start
but I encourage you to always make additional posts
and always monitor because you want to support the engagement by
responding
and also by liking
and sharing things that other non-profits have posted
As I mentioned before there is a way to take a link
so if you're sharing a link to an event that’s on your website
you can put that link
into what they call a shrinker
and
you can put that link
in your any of your posts. You can put that link on your twitter posts
Or you can put it on facebook
and when people click that it captures information and you can get
analytics
from that link. It’s a really great tool
that can help you
measure your engagement which is really important for
your outcomes and
evaluating your strategy.
HootSuite is a very powerful tool for a small non-profit staff because of
the advance scheduling,
all of your outlets are in one place so your don't have to be logged into four
different websites and have all these different windows. Instead you can login
to HootSuite and be able to see everything that's going on all in one place
You have the analytics and measurement
which are very important
not only
supporting your outcomes but also
supporting
your
convincing of a board or staff
to
continue to support your social media initiatives
As we mentioned the accessibility of how easy it is
to log on at HootSuite.com from any
internet connection and be able to access all of your outlets
HootSuite Pro
is five ninety five a month
and it adds on many features the free version does not
however
you can
always do the free version that’s available as a start from there
Explore what I believe may be a free one month trial for the
Pro version and then you have to cancel so as not to be charged.
but definitely get the free version and see what it's all about
you can put your own personal facebook on there if you're just
trying to figure out how it works,
see how everything runs, and how to make
posts and that sort of thing
but really
HootSuite is
used
by most
non-profits.
and not other outlets, so I think that's one thing to consider
and obviously
big corporations are using HootSuite. It's extremely popular as
they have lots and lots of resources
and even training
certificates are available in HootSuite.
definitely
look into it
don't worry if it seems really confusing
It’s definitely something to be learned
the goal of this
whole HootSuite section wasn’t to confuse you but to show you what
It’s capable of doing
and how it actually helps you out. I think
in my experience at as small non-profit staff
it's overwhelming the amount of time and effort that it can take to monitor
and post content on social media.
dashboard tools
specifically HootSuite
make this
possible when otherwise it might be impossible
Juggling social media is hard
even for professionals and even
Companies or nonprofits that have
five to ten staff dedicated
to social media alone. They still use these tools because
it’s effective
and it helps manage their time
So look into HootSuite.
These are resources. As I mentioned
social media
technology in general is always changing. It’s hard to keep up on all the
different and new things that are coming out so these are resources that are
specific to nonprofits
we found them to be really informative and also reliable
the first two are more survey reports
which is helpful in finding out
what non-profits are doing how are they using social media
and they also help with the decision making. So the first is
a survey done in two thousand eleven and twelve so these are really recent
it provides a lot of information about the use of social media
the
Second is an idealware
Guide and
it partners surveying
with a worksheet and advice and information on how to decide which
social media outlet is
right for your organization
It also gives steps to take on where to begin when you decide
to try this. The last three resources are books
and you don't have to read the entire books cover to cover.
They are really great as a research tool
so you could pick it up, go to a specific chapter
and find the information you're looking for
I want to thank you all for joining us. I hope this has been informative
and remember to please “like” us on facebook
we can provide you lots of
awesome information,
training events
and you also will be able to
Be connected to other non-profits all over the state
You can also visit our website INRN.org
When there, if you have a specific Question, not only concerning social media
but any type of training
you can find your region and contact
the director in that region that can specifically work with you
This webinar was previously recorded and the document of questions asked during
the webinar with the answers is available on our website www.inrn.org
along with the slides from this webinar
and if you have any questions after viewing this
webinar please go to our facebook page which is listed
in the slides
and ask your question and continue the conversation. Again, I thank you again for
joining us and we hope to see you on facebook