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Water, without it life on earth could not exist.
Water follows an endless cycle, from sea to sky
rain to stream river to sea, a closed loop of nature
recycling one of the earth's most precious resources.
Wouldn't it be amazing if industry could also reuse and recycle its precious
resources over and over again, in a virtuous cycle of true sustainability.
In fact the majority of metal cans are already recycled into useful new products.
Now with evercan from Novelis, we can go further and have created the first commercially available,
independently certified, high recycled content aluminum
designed specifically for the beverage can market.
seven billion people today, nine billion people by 2050
we're using more and we're chucking more away. So we cannot go on like that
the whole idea now about this closed-loop process
you take the raw materials in any value chain whatever it might be
and instead of just checking out into a landfill whatever
you capture the value of it by re processing it in putting it back into
this circular economy and we're gonna have to do this not just with aluminum
but with metal I would say all our material because eventually gonna face
the same constraints
on a planet whether more people demanding more at the planet
the condemned to give what it's got aluminum
is the world's leading recycled beverage packaging with a global recycling
collection average
up seventy percent of can solve
recycling aluminum saves ninety-five percent greenhouse gas emissions
and ninety-five percent energy as well as saving valuable raw material
resources
however although the aluminum can is 100 percent recyclable
cans in production today have a global average
approximately 50 percent recycled content at Novell is
we saw the potential to make a step-change
and create a dedicated supply chain ever can
raises the bar all the way to 90 percent recycled content
body sheet
I the
interns
energy consumption alone was one of the big effects at making it can
you get a 95 percent reduction in energy use
by recycling them by taking primary aluminium and putting it into the system
that's
also a huge reduction emissions of co2
equivalent emissions reductions
so these a huge these really material
environmental benefits a big deal mean
we need to start taking care of the place with their if we could actually
not have to strip metal ores and here's all the time
this you we've got that would be correct there's so many ways that
year *** this earth and here's a very easy example
away to give back a society seeks more sustainable solutions
demonstrating the circular resource economy is critical
closing the loop will increasingly become a key goal of France
retailers and the supply chain in progressing to more sustainable
consumption models
the ultimate demonstration a well-functioning circular resolves
economy
Israel recycling real recycling
is the joining up with collection and recycled content
into a seamless resource-efficient blue thanks to the permanent material
properties
of aluminum ever can body sheet
is the pinnacle of closed-loop recycling and a major step towards the palace's
goal
of helping our customers minimize their use of primary aluminum
recycle cans ary processed and recreated
as new can cheat in a closed-loop system
ever can has been certified for high recycled content
by SCS Global Services a trusted leader in third-party environmental
sustainability certification
independent certification is important because it provides confidence to
consumers
and ngos in the integrity above the closed-loop system
in addition certified recycled content
encourages consumers to participate in the recycling process
and enhances brands reputations aligned to their environmental aspirations
this might make me by one brand over another it might change my
overall opinion on the integrity of the company why was this company not support
the Evercare and I would pick the ones
that were ever if we've got a a product which will give you
exactly the same quality and service that you're looking for
and we can do it with a far higher level recycled
raw material recycled aluminum in the product then
why wouldn't she be asking is for this is a quantum leap now this is the most
recycled packaging though
in the world I think that's pretty significant ever can represent see
innovation that's needed
the beverage can market at the end of the day our consumers are asking for
either implicitly or explicitly a sustainable solution for the goods in
the
goods and services that we provide ultimately
the recycling capability at the moment in has to be brought forward
and never can with the top 100 percent recycled material goal
clearly satisfies available globally ever can body sheet
enables participating can make his brand owners
and other partners to reassure and engage with consumers
in a credible way on issues that really matter to them
I don't know I we're not doing it today if we know how to do it
I'd say do it no Venice ever can
the world's first high recycled content can cheat
certified