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The Power of Brand Validation
Hi This is Key,
this how-to video
is going to show you
How to
leverage the power of testimonials
but instead of testimonials between consumers
like buyers and sellers and agents which are very crucial
that is another type of validation, another type of testimonials
that gets forgotten
So let me give you a sense
of what the idea is i'm going to show you how to do this
so
let me share with you this
Brand Validation is something very simple
um
let's say you worked with the plumber that you really liked or let's say you
found a roofer who did some work for you and took care of you, took care
of your home, really did a good job, their prices were reasonable
and you felt compelled to say something about that
guess what happens
most human beings what they do, is share that story
especially if they have a friend who is looking for let's say a plumber or roofer
they go, oh I've met Johnny, Johnny was so good, he took care of me, you need to talk
to him
that's called the power of Branding, the power of truly using testimonials
to actually grow influence and you are always either influenced yourself or
or you are influencing others
in real estate
uh... the best job and the best recognition you can have is
if you do a good job for for a seller they will tell their friends
and they said men i worked it out uh... susie and she was great you need to go
to your call
she's awesome
the idea is
we know what validation me as we know what brand that validation is
but well yes
you could not only offer on this
testimonials about brandon brokerages colleagues
at the same time
why not promote yourself what if you could have what's called the rear end
english
you are
talking honestly about your bread and
your brokerage and what's happening around it area but you are also
benefiting from bad visibility
i'm going to show you how to do this it's very easy
and israel would
and indeed a sense of who i get my name is key is not unrealistic internet
strategies
i helped broker agents that about strategies
grow their business
and specialized on internet marketing as you know as well as webservices
and what i felt
or the longest time is that
the and is not real-estate agents
westbound is that
with the moon
need is
to understand
wayy the ought to win what they're doing
expanding prolonged it go
why i my blogging
when should i be blogging what car did good brought back the good idea that
would have to prove my visibility
and i've designed trainings
to have agents and brokers goods out the right kind of thinking
when it comes to you
internet marketing s_c_o_ video marketing if exactly visibility what u
marketplace
but enough of me let's go back to this thing called validation
days ahead validation and he has to do with the real estate agents
connected to the brokerage
or the bread
and what's happening is that
i made a lot of real estate agents
rahe brokerage
there were other broken it work for
but they have no place to say
uh... admit to find all website would be is a broker
who has been paid
that citizens without ages are saying about us
do you think of the people who want to google apple you always see stories on
t_v_ or on internet dot that talking about habit love working
or at what had been looking
lol how some of the benefit we give that to work again andy
act mystery here
working there
guess what
those two companies are the most of the most soft copy to work for another
necessary because they did biggest
is also because there's a story around
sardarji realistic
would you agree with you that some of you love what you would have broken
ample time to time you can go to face book in place those comments
you
uh... for me
face book that's literally at intake closed loop
and also it's a rather so if you write something right now all of your friends
happen to be on right now it may be able to see a comment on the
where as if you're at the convent and few months pass
that much of that
comment or that this rewrote
scott fades
and because
uh...
companies like face book
are closed loops movements means it
that that carpet enough indexed by search engines
because what happens you don't gain the additional benefit
someone it
weakened cape all of these testimonials
and preventing containers
that u_p_s_ control uncommon website olympic games
so i think for example exit realty soka exit realty so cal you have in website
uh... allows agents
to connect to it
read uh... loss
fine the hotbed remember about side
and how any of you
lol realestate ages
in southern california without working for battery power
linda harris who's anita exclusive brian heather grey uh... actually chiron
uh... have a people working for j by now
there's only uh... only a few people one broke with their but i can tell you this
and that the agency
any bahamas you love the program's and hammerstein wrote that robert
are you going online to show that story
some of your honor but did not do that quite right
we want what's called a abrogation of power
we want
to have uh...
acc
not only are satisfied customers talk about us and say i had the is aged rate
experienced i recommend everybody doing business with him or her
what we want the allegation
and needs to come up from the agents that sells and putting it on facebook
and twitter is only
one aspect of it
we need to be able to sherry in our all containers
so let me give you the idea the idea is simple
you go to bed there's a printed notice opt out
you become a member of the site
violates free and allowed myself to share your bio i'll show you a picture
and promote yourself because as you are using this site promoting sales
once you've done that when you become a member of that site you have a section
call mister williams
here are the best of both of those people say at the festival the other on
about exit realty soaking up
uh... up alone
does testimony of are about
that you care about
impact when you go to that page and you scroll down you'll see about the cause
of the testimony of alisa is that it had to do this and let me show you how easy
things to do back i'm going to be doing it myself
but what you said that your testimonial
it's basically a ticket i'll give it a shot our enduring the description
ending
when you wrote when you write back testimonial you write about somebody
care about
and talking about your broker
or maybe the exit brand itself
or maybe realestate com that he took this pic agent you want to make was one
of your colleagues that you really enjoyed with the transaction with
combat
candida
over keypad
or steve morris of jeff flock
there that you could get the trade depart and you want to share hadn't felt
about the since you've had with him
so you have the ability to share the story not about this one is about exit
realty so cal without all of the people who are
rather kindly
and then what you want to do the just right with is true for you and write it
in anyway i would call of septic
truthful
if you attend the training and in fact the social gathering share something in
your computer dealership in face book as well
blessed enough
but don't forget the also shared view details
unita understand that other agents want to know what it's like to work with the
company you work for
they want to know what above do you guys have programmable
wonder what is it
studi waiting affiliation of exit realty order people i work with their ones it
likes to work again
that in x's
of u
action testimonials and just imagine all of the agent who truly care about the
brewers doing that
so let's get
competition example when i'm going to write eight testimony of myself
about exit realty so cal specifically talking about the key renting
and wanted posted and those things that i've been using
sunitha
so this is the the website exit realty so cal dot com when you thought
executives of cabin this website is is the home page of exit realty soka
and what you do you think they are if your are already signed it was a unit if
you're not signed and
to have an account what you can do is decided
the website is very simple to click on assignment you should have a username
and password well is your
you now and that's where
nucleic signing
and you will see your face read them you produce will tell you that you are now a
lot of good within the website and sharing of yourself well what you do you
go to testimonials
and when you look at this summer you'll see all of the testimony of the accurate
beneath his rolled down will see something called are are u_s_ satisfied
customer set bit testimonial
well eulogy given euclid consummate testimonial and it's gonna after the
birth defects
and what kind of
and it's going to asking for the actual testimony know what i'm going to do is
this one
and loved it lifetime
he lands
uh... about uh... ten days ago i went to visit barbecue at the and a stating his
helmet he was very welcoming and i stayed abducted visit with kristen
as well as karen
and they were going to get it to their training
in the region
and i was there and i have the two days of training and i'm going to share a
simple thing that i broke
uh... as a testimonial what they've done i happen to have a testimonial already
written it
it's on
money to the people that they have and wrote it
and what the highlighted and we're going to do now isn't going to
within pakistan or
so i have a kind of a testimonial
i'd love my time with the keywords and i have a testimonial admittedly executives
ocala agent for at ten days ago let the experience exit exit if you'd like
uh... there certainly allpolitics admit
and what you'll notice now you that my testimonial does not show up yet what
happens is that the system will send the admitting simply use of the size of a
you hadn't tasted mario arby's operated
we don't want things that are not appropriated assistant so what happens
is that bob that this is a decrease in pure n she will get notification and
she's going to turn it off
so let me show you
when you look like once it has been approved
right back
said he had been approved somebody shot that way
looks like
so when i click on testimonials you will notice that and testimonial just pop in
here
darius and that testimony was the one i just wrote
obviously the admin
uh... kristin approved a and you will notice two things about first
he had a testimonial
second
it has the power of the bad news
beter
my link
combines section on their website
anything you notice that the difference between
my testimony of the one i just get because i am market line has it picture
and relate to my website and to my content
where and if you get to know what work
which is not a bad day for monitor and look at the convicting him
seeing the that one
while she was loaded
ashish dot there's a lot being
not only was he her face we will see handling that people can go visitor
analysts
i hope this video helps you understand what it means
deal that that pollard up testimonials are relatively rare
your job is to realize that you without some of these people you work with and
sometimes you don't
tell them
this is one week for you to to show you how do you feel about your grant in
these containers
at the n
disease and i think there