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Unique is a word that's thrown around a lot now a days, but I'm not sure it applies to
everything that it's used for. The competition for content marketing in social media is fierce
because you not only have to worry about your direct competitors, but also all other marketers.
We are gonna go over some tips to help you develop unique content around your brand that
should make you stand out from the crowd.
Perpetual Content The very first step in making your content
unique, is constantly churning out quality posts multiple times per week (or per day
depending on the platform). Competitors can't really copy you if you are putting out your
distinctive content on a regular basis and engaging with your fans.
Vary Content Platforms All marketers re-use content across multiple
platforms, but give thought to what you are sharing and why you are using that format.
Don't pigeonhole yourself into always doing the same things with your content. Some platforms
are better suited for visual media than others, so keep that in mind as you are recycling
your best bits of information.
Surprise People Always wearing the same thing to work get's
pretty boring, right? The same idea is true for your content. Do things your audience
wouldn't expect from you. Surprise product giveaway? Awesome! Covering a new topic? Go
ahead! Share content from others that is interesting to your fanbase, even if it doesn't directly
relate to your business. Give people a reason to recommend your pages to friends.
Take a Stand and Stay Relevant Provide useful information to your fan base
about changes in your industry and how they might effect business. Obviously you want
to avoid negative positions, but you can be objective about the things that effect your
customers directly. Do a video or blog post on the changing landscape of Facebook or an
industry specific source. Your fans will appreciate the insight and information you provide.
Keep Tabs on Your SEO All the work you put into your content will
be for nothing if it's not showing up in search results. There are many services that help
you monitor your SEO, for both your social media pages as well as your website. Keep
up with both to ensure that your content is visible to the world.
Creating interesting, special content for your business shouldn't be a chore, so approach
it with excitement. You are getting your business name out there. Make sure what's associated
with you is what you want people to see. Stay fresh and engaging, and you will have no trouble
being a content superstar.