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Right. This question's about printed versus digital marketing materials.
So, maybe twenty years ago, there were mostly printed materials. Data sheets were requested
from the vendor, or faxed through. I can remember those days, and having to wait for stuff.
Nowadays, you know, you can get a lot of things online, that the vendors have made public.
How doe you see this, Matthew, evolving? Are people still asking for printed materials?
Or, is it over.
I can't say that anyone's asked for printed materials. I think if you have them and you're
sitting in front of a customer, it makes a difference sometimes, especially if it gets
to the point and actually highlights what it is you're trying to display. So, anything
on the visual side that highlights product architecture, your 'speeds and feeds'; things
like that are important. But, a twenty page white paper that you've
printed out, it's not going to do a lot of good, I don't think, at that particular point
in time.
Videos, videos are really good provided they're not thirty minutes long - to show you a product,
a demo, things like that. But definitely, I see far more on the digital
side as being effective than printed. There is still a role (for) printed but that typically,
in my mind, is when you're sitting right in front of someone, talking to them.
Just to go back to the white papers you expressed an interest in, the technical papers. Do you
print those out, or do you read them all on your laptop or your portable, or whatever
you're using?
Yes, so I keep them on my laptop. I used a program called 'Goodreader' on my iPad to
store a lot of those manuals and papers and things. Because it's so much easier than carrying
50 pounds of documentation around.
OK.
I'm a traditional book lover. I love physical, printed books. All the books I read for leisure
are printed but when it comes to printed, the technical stuff, there's so much more
that I can carry around if I keep it in electronic format.
OK. OK. Great.