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Social Marketing Companies: What to Look For
There are a slew of social marketing companies out
there and sometimes it can be difficult for a small business to filter through the noise
and find a firm that truly knows what they are doing. We wanted to give you some pointers
on how to find social marketing companies that aren't just blowing smoke up your you
know what. At the end of the day every company out there needs some sort of social media
marketing campaign, and with so many sites to manage these days, its often your best
bet to go with the pros.
Social Marketing Companies | Why You Need One!
some really compelling reasons as to why social marketing companies are becoming more and
more essential in today's business world:
Social Networking Site Demographics: Research is
one of the most valuable benefits of using a social media marketing site.
Found Online: When people think of social media, they think of Twitter and Facebook.
Another 'cousin' of social media is online local search directories, or the Internet's
version of the Yellow Pages. 92% of customers use online search directories to find business;
can you afford not to be found?
Choose the Best Form of Media: What will work best
for your business? Blogs, articles, how to videos, photos, contests, etc...? Each business
is different and good social marketing companies will show you which type of medium to use.
and Implementation: Social marketing companies will have series of educational how to videos
to teach you how to run a social media campaign. In addition, they should also have a social
media dashboard, which allows you to schedule, post, engage, and interact with all of your
social networking sites from one simple location in just minutes a day.
Consult some partner
companies that you work alongside and see what social marketing companies they're using
to get the job done. A lot of these companies out there are full of interns that in no way
grasp Google or Facebook algorithms or good copyrighting. You'll want to ask each social
marketing company about their portfolios and ask them exactly what kind of results they
People leave relationships with these companies with a sour taste in
their mouths, never to return. Just do more research!
Social Marketing Companies
Good social marketing companies won't necessarily show you all sorts of reports
and analytics, because good social marketing companies are busy giving you the best ROI
that they possibly can. However, I'd recommend finding one that will let you know proper
ways of engagement for each social media page that your company has online. You know your
customers best, but you may not know when exactly are the best times to post or what
kinds of posts get the most engagement or impressions.
Don't let these social marketing
companies keep you in the dark, ask questions! After all you may not be technical enough
to really know everything there is about SEO, however you'll want to know which social media
site to focus most of your attention on, because its different for everyone depending on the
niche market that you want to reach. Don't just find social marketing companies that
promise to post several times a month, thats not enough. You can post yourself, what you
want is someone that understands backlinking, YouTube, and PPC. Drop those terms and their
jaws will drop as well.
What advice do our readers have concerning social marketing
If you enjoyed reading "Social Marketing Companies: What To Look For" then
read more social media articles right here at BlackBoxSocialMedia.