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>> This former sports writer for the Daily Texan went to work for the L.A. Rams in 1947.
He was the first general manager of the Dallas Cowboys.
In his 29 years, they had 20 straight winning seasons and went to five Super Bowls.
>> All the time that I was with the Cowboys, my ambition was to create history.
>> His innovations transformed the NFL.
From the play clock to professional cheerleaders.
And earned him a place in the Hall of Fame.
Tex Schramm, he's a Longhorn Legend.