Tip:
Highlight text to annotate it
X
Icon's award winning, Customer Communications Management solution delivers up to 16 times
return on investment in just three years. 'Sounds too good to be true doesn't it?
But take a look at this... a report produced by leading independent consultants, Forrester...
"Companies spend millions of dollars managing customer correspondences.
Evaluating the Return on Investment of correspondence management proves that organizations can realize
a return within a year by optimizing content production, consolidating vendors and systems,
and reducing paper usage. This ability to realize a return on investment helps make
customer communications management software a good investment despite poor economic conditions"
Increasing value and serving customers better in the Banking sector has its own unique customer
communication challenges of course.... With over 50 European success stories to its
credit, Icon has proved itself one of the leading providers of advanced CCM solutions
.............. and is well qualified to illustrate the benefits you can expect in your role...
Let's first consider a recent IBM study amongst Chief Marketing Officers indentifying the
top 5 factors impacting the world of marketing today.
Rapid evolution is a necessity but the same survey identified that Marketing innovation
faces a number of obstacles. Customers want to engage wherever they are,
on the devices that suit them best and they demand high standards of personalisation whichever
medium they use. These interactions are often the only way
a brand touches its customers so the importance of timely, accurate, personalised, customer
communication cannot be over stressed. In fact, customer loyalty increasingly depends
on an organisations ability to meet these new demands.
Marketers are frustrated by their abilities to engage customers with consistent brand
messages across an increasing number of channels especially in situations involving multiple
languages and brands. With so many communications channels to manage
and pressure to deliver ever more quickly, marketers are using a huge range of tools
to do an exponentially more difficult job with consistency and clarity of message.
On top of the traditional costs of print and post management, marketing executives are
now also juggling multiple overlapping IT systems, service providers and communications
templates despite staff skills shortages. This bewildering array of challenges makes
the prospect of re-branding ever more daunting. Little wonder that the CMO study discovered
that 79% felt under prepared to manage the key changes to come and as many as 43% are
already feeling the impact of dwindling brand loyalty.
So how can icon help? Marketers engage Icon Solutions in order to:
- Reclaim control over the speed and consistency of print and electronic communications
- Personalise communications utilising information throughout the enterprise
- Increase revenues and profits from improved customer communications.
There are just too many uses and benefits of Icon solutions to mention here - and there
will be some that are unique to the Banking sector.
However we can group the economic benefits for all sectors into 4 headline areas:
- Cost savings - Improved customer service
- Increased content efficiency - Reduced compliance risk.
Evaluating the impact of strategic enterprise technology and complementary process change
is a sophisticated task, particularly if the full benefits are to be realized. Icon can
guide you through options, evaluations and ROI analysis to establish the scope, size
of savings and transformational improvements your organisation can expect.
By working with Icon you will be joining some of the most forward thinking and dynamic businesses
in Europe and indeed, around the world. If you would like to explore to transform
your Customer Communications and deliver an exceptional return for your business, seize
the initiative and contact Icon today.