Tip:
Highlight text to annotate it
X
okay so distorted is going to be really ready for video and social media
marketing
the short answer is no
i don't think
at quite yet belonging to his almost
and all qualified that before the break starts that eminent questions
uh... a few things that that but i think before we see
widespread adoption of video social media with p p
uh... his engagement
which is uh... people creating entertaining and informative engaging
content
there's sharing
at creating content it's gonna be shared
which takes a lot of thought preparation planning
and that is consistency
uh...
news steady stream of content and that you'll see later i have a few charts and
graphs that show that that's a big problem
on the in a lot of people multitasking guy wearing deferred at organizations
it's hard to dedicate something like this whether it's blogs videos
and anything uh...
takes a lot of uh... preparation planning by the way that uh... success
david there in the middle
and that's what
that's what you feel like if you uh... logical right
uh... when
too far
uh...
ivax elder paper well the businesses don't tell the businesses
even though according to be
depicted that i don't socialize with businesses and then when i think it it
may take a bb i think it a bit building fell into a big dog
or apply
huge group of people killing two huge group of people
it's really not the case it's one person
or a group of people
fell into one person or group of people
om
some of the common article i wrote on this that i very smart to that
we'd be defeat you do have more people that you're you're reaching like if
you're selling ah...
that's o dot
for instance
of a beautiful that coke
to allot more people would be to dispel all in the best real machinery peace
industry cheating
however
republic more decisionmakers on the other end
the need to prove that that major purchases that that pbp purchase
then and the one person who decide i'm good at that point
so you are so it's a lot of people but i still hold that you're you're selling to
allot more people would be the key
but it's still come down to personal relationships it comes down to what
you're doing video
social media you're still
you're still reaching out to people
where people the gatekeepers there are people who viewed your influencing
um... they're gonna get your of the person
who's making the buying decisions and uh... you start includes people
um... this is from the contractual excerpt from an article i wrote on media
post uh...
very similar topics repeatedly really ready for social media marketing
too too much include video over every part
um...
number four in my district and things would create funny entertaining gauging
formative
share will content like videos blog post graphics update perhaps
hi anti-social focal point
and this is an actual garden commented on her article
he said number four found pop a lot of work quoted
and and
how about a fraction the tech
and i think that kind of summed up the attitude hope for a lot of people m_t_v_
stefano even argue that that would be to be counted
hiding behind it would be to be will have to do all the
but i really think the game is changing and people need to uh... at least
started to it
you know fill it out
um...
see my table what's wrong with the fact sheet
uh... noted mean if you look right here to talk to you know the are not the best
movie that's good for too long been greed
uh...
there's nothing wrong with that she thought
fingerprint later
uh... actually broken a raise awareness you let me get someone's attention right
off the bat with affection
all this
this uh... poor homeless man here
it w filling with affection
and and i think that
who's gonna read all that
he really thought that marketing game i think you need to uh... you invest in
maybe a small video screen were like a pandemic flu the plate maybe
or something like that the debt
conduct are likely to make sure these bleeding enough in that little cop
that he can afford uh... the batteries and uh... you know upgraded software for
his big screen
so just keep at it
tried it the next five
hit a quick example over the long example but itself is calculated tom
disintegrated into page
argued to channel we did a similar pinprick dish recently com dot patterns
as uh... as uh...
intricate
but what they've done here at the fed up that she for instance
each one of the if you look at these drop-down menus
humbug of one point done example
each one of those represent the video
and that's how they organized for you to videos
in a pill anywhere from product videos
uh... they've got interviews with fiscal people into related this is guilty of
entertaining videos
informative
uh... whatever you need
it's uh... it's like a
it's amazing what they've done here
so that gives you an idea that come to the partition for and i read an article
i'll buy crack well recently
did i hear of nuclear associate director of the game
but i don't think they're spending a fortune on me
you know i mean relatively speaking but if it's not like uh... you don't need
to create video content and to do something you know
really really nice
we don't need to spend a fortune
you just need to put the liggett group on the planet
uh... video in social media soledad really quick talk about the relationship
between the two
with right
it socially to rocket launcher videos the rocket
um...
if uh... it but the point is that
you can make videos
bugged
social media the way did you get out there to your target audiences
aversion to identify who you target audiences admin using that rocket
launcher them and should be on converted video
right in the case
um...
flight
it socially did you catch the deal with the package
just another analogy i could hit the nail his alter-ego i'll leave it at this
um...
there's going to happen and on the left
um... of course we wouldn't want to get a video for him
and there is a ago on the right that's not
not contingent on the right that it some other kind of u_p_s_ catholic a happy
she is with the video
in the night brown box
relativity of the box
uncritically shift gears and talk about fear
uh...
what party to be professionals most afraid of that instrument that they are
and i think some people are ralph reed something i mean when it comes to
business
i think uh... fear the unknown
here to know
uh...
here bernie something new to be required to do more work
fear of bombing and wasting budget
and fear being fired that's going to be real fear
uh... here the other one i think that you got it
you gotta figure things out you don't know what's going to work with luck at
work
bumpier than own might be your he tried something that didn't work
or use some other people tried
and it didn't work
uh...
spirit learning something new to me required to do more work in this country
for dr dot com with a guy left uniform with a lot of work
fear of bombing wasted budget that kind of goes to the fear that known in the
caribbean island
arm that there would be horrible but
um... and then i think the fear
being fired uh... barbecue not doing the job right then
things will happen
however
solution is experiments
com
tried small things first don't just say i would allocate fifteen
a hundred thousand dollars and work is good
loads of the park
tripe small things should the couple interview video put them on your blog
post money to you
uh... extended to block a publication i reached get relevant bloggers talking
about
when the issue
were you trying to tell people
and field goals build on it
you know start small and bill
i need to do that really fast if you're having some success you also help you
get some buy-in from mom
in a completely if you get people to uh... univ other team members everybody
will get more on your side
uh... quick ten thousand foot viewer which will uphold active from social
media and video with the content of the whole
content marketing that is
sharing it any kind of content block videos just everything
arm
undiminished show
a couple things aren't video just to giving some perspective
hippocratic
these are big thing right now all of it
pretty funny
pretty popular
uh... what he want to go on for pages how do you do want to just kind of
catholic baby to bed
washing baby at at the point
when you get a five e today you could be to be can't be afraid to be funny
and i think that my over parking
scene there
you can have some fun
and entertain people an informant kay
are blocked
another great great this is actually an excerpt from our blog other typical
creative block
um... there's an article of matching your grant personality to social media
voice
for example
project of the creek diversion does a company empirical biggest fans
and they'd have a great maybe actually make be castrated for huddleston
and they'd come the doctor that many
so would be kind of weird if you want to their blog and they're talking and you
know heavy corporate speak a word in a very technical jargon
when i go to big expands website i wanna see
i want him to verbiage that could reflect that attitude
palm and that's what this is about
offer grudges actually was doing that they actually watch the video clip
evening texas surrounded by those little kids
out of this witness sixteen sir
something didn't count coming out of hand
and that for some reason he left off with those two figures
i think it was probably a uh... quick
slightly networker something i don't know what he's trying to do
personal flower pot
leaving cartels
uh... this one but on the left here about facially
team innocent child
um... this is promoted by the client of ours called acting out rap
it's charade for the iphone
and uh... video shapes the iphone
and we've been using a lot of these kind of things cartoons or the other
cartoonist it's for the same
uh... using think like a three-d_ generators you can use to create the
means and that they're pretty properly that day
this one quick repealing shareholders report
pictures
gary gary portent
palm
and privy to the applications and look at the capitol by look at something to
that look at the internet and look at them they were in office
i'll give you have this cubicle ke comment in something that the uh... mean
that started back it will work to i believe in britain
um... into the grand photo over the left there
on the part that also great stylized histogram photo
pretty cool
and you can share these things on your blog interest
about right
and to video
appear to be the video
with over twenty million views
uh...
over the caption a capacity like this in the philosophies
i attributed by corning
and uh... yeah i definitely recommend going watching it's called the gave me a
blast
and adjusted that'd be the video ought not funny at all just
very cool the futuristic look at
all the cool things that are coming over there
at the garden here
um...
that is an important thing a woman talks
second about delivery
if the cockpit and what you do with it
so you've got
video content i yes good evening we started with breast are typical that two
thousand five or so
you could merely posted because if you want you to that watch
that video just
on the home page
and it would actually get pushed and pushed out by the new kitty is coming up
at your watch your views go up it was amazing
palmetto trees are belong gone
tens of thousands hundreds program ever be needed to speedy escort everyday at
you kid
you have to do you want me to take to compete
that the culmination of a main content
and it's what you do with it
uh... you'd like to apply
toward your audience
and they create content that the like
will implement share
now these are important because
when we liked something deep the internet
has become kind of the new living room what used to be we'd get udall heads
together and we watch shows like friends princeton take modeled or watch tv
together
are now we don't do that we share experiences by
louis shared sending things to people
right email face book
uh...
sharing utube videos
uh...
you literally get on the phone watch it together you sherry you enjoy it
so i wanna make my friend cn so what
since my friend
indicate that you posted on face book you get all the coupon booklet come down
and you get comments in real time people to leave comment
don't like it hurts conversation
this can work just as well maybe not so much on face book for b two b
but that said
uh... people can work would be to be because remember everybody knows
somebody it just because you're making big accent
somebody knows somewhere you could use a big asset
equivocal confiscated sheridan bakit way
to influence the down the road
um... raise awareness and hurt sharing with employees to reach important
decision makers that's exactly what i just said it in
i forgot that i actually work on that
they give you two
uh... and you can get yet you just like the standard that the universe is a lot
of other places to there's you noted alert video and just all these other
sites that
it to the is owned by google if the second-largest searchengineworld and i
just state
seemed like he didn't have to be there you can do other things to do you have
to be there
that the at the weekend the resource
uh...
you can post videos on a video links to your updates
daily updates
you can join groups
that are focused on
your target audience people that you tried to tell too
any and
they could have those its members
um...
you can gold-plated
whether blockquote concluded that even the blog post
post that that the discussion
in the group
uh... you can in the various groups and targeting
on just the two million things you can do that you can actually symbol you know
some links directly out to people you work a little too much but you can
you can black out your linkedin audience uh... especially the two of them
um...
twitter is uh... another meeting resource you can't without links you can
see the video right there in the failure to quit
click the button
palm
twitter goes what world player uh... so
if you do a video or blog post
you get a tweet about the definitely want to get a couple times a day
a rotating with other content you know and do that they don't go don't just do
it one time because
if you've ever been on twitter the fee goes very fast if you get someone misses
that they're not going to gopac
refill the medical people go back and i wonder what bob treated three days ago
hoping to do that
or were precipice put that as an example of a
ticketed if we wanted to give blocks and then you have larger art forger topics
from the videos hoopla
having quite hit the facebook's status but that's pretty cool and uh...
do you think waco two video you can do on circles and go in and uh... talk to
people real time
electorate that this webcast could be you know
something to look at this
uh... could be done on the google
facebook's where account went through that
stumbleupon
after social bookmarking long lines of radically
uh... sort of thing uh...
the postman videos plus with the club polls
other people get exposed to them
and people like it may concern
walking publication i reach this is the big one
uh... again please choose his videos
you won't have a blog posts or something just for people to talk about your
videos
the blogs and publications that are talking about
the topic
interpreted that interest
to the people you try to reach
uh... bought the politicians are always looking for content
are super bowl blog we get past all the time for various topics
he and
a peek at the top of the road and will post about it will talk about it
so bloggers can be your absolute best friends and
would be doing it back into their own
and
move on
the eighties
***
uh... product launches
this is a_b_c_ example but i've long-held repeatedly can learn a lot
from with
would be to keep doing
if you subscribe to my night theory that it's still
people reaching people
from difficulty with it for concocted a
wikipedia where we start five thousand dollars corrupt
and then
made a video got it you can look it up and called ultimate stuff crust
surprise
and in fact the uh... did really well the uh... daily within the two are now
there'd be lost across peter david two different things with it
so the product launch
uh... bb definitely have a lot of product launches a you could you could
do some fun entertaining picked like that
um...
disconnecting up almost special failed holidays
tell a story these are two other ones we did for t mobile
uh... again bc
blood up along the left of what the quick little vignette where a quaker
dash to get uh...
aki mobile phone from lamar odom on valentine's day
it is working to correct it
although one of the right it was father's day
for a holiday for father's day
they were running on a weekend special
uh... it was like
by one phone get another phone free something like that
there was alot about you know
for two days
but they did a really cool you know
really fun video where the girl
uh... basically she he he goes into uh... a dream sequence of these
remembering every every car that she ever gave him
calmly and going back to forever
and uh...
looked up
interactive uses for video
and recognises although i think that something we did for uh... f_e_m_a_
advertising and the company clockwork
uh... we shot these guys actually with
poorer canon five d all lined up
and a word interactive part website where people can pick up their people
can actually
typing questions
forty three dash one collection she went to dinner with the plumber
and those guys
actually entry
uh... pre-recorded all pre-recorded
by the word utopian
because of the different videos
telephone
slide
interviews in video theories
uh...
this was something for our street fighter cross-section which is a capcom
game trivia game
uh...
part of the videotape of the campaign
was interviewed sequences
and uh... people just really really liked it i think would be to be that
could be huge
and it's already being done
uh... interviewing for answers in the various communities
uh... in this case there was uh... a cocky miramax million on the right
and fans just loved it because they all that we want to get an expert so they
want to listen in as an expert uh...
no matter what industry urine uh... getting experts on religion in the
situation
you can even do it very low tech it doesn't have to be a big step
just catch them at the uh... bacteria conventions
could be a little web camera
though and you can give you an ipod
till the matter i pat
articulate and campaign going
um... this is
again from the film video series but we used it
to promote face put campaigns or face book contest new running
uh... we're doing we could get a way to do to twitter
and uh... we just need to be picked up at the teamsters became the glue for the
entire campaign
the video was where he went to find out who's winning the great contest pages
where we were in the campaign uh... from a
from a user experience and perspective not from
an insider perspective
just if you work and you want to know what's coming up
uh... you go there
social and environmental responsibility
small little
kuralt hugging a tree
uh...
if you have any kind of
an issue that you're doing socially responsible on this *** is
environmental
anything like that get in on video get on video promoted again going back to
the blog publication
promoted their uh... puppet ***
uh... people loved
see the faces
of the people at the companies are buying from
indictment personality
two-year
to organization indicate shows you got a hearty
really picked up a lot for you
for p_r_k_
um... the one quick call
in bed videos quote for the call to action
another great youtube video
sacred someone click on the videotape love your video they're watching it
about what a click away
you can have a call to action could go all the online
so think like water now download naturally not subscribed your comment
now showing up
beatle paul we leave you a call to action
that people can do right next to the watching tv
you have to get up and go to your internet it goes to work do something
about it you can't just
you get it back
right from the t_v_ collapsed i've changed
so onto the creative
this kind of explorers uh...
what types of content
order omen wouldn't it wouldn't be in the content entertainment value versus
message quick
point on that
almost
often said that
the hire the entertainment value along with the message and vice versa
at the higher the message below the attended too high on the message content
and you've got an advertisement nobody like that
uh... too high on the entertainment value and you've got a sitcom
or you've got to know something else to palma
uh...
she got a plan that down
legato account entertainment left too much message of this picture
cousin that's white matt
gunnery mad because it's too much message just ahead
smart comedy
uh... big thing
uh... this is a video completed for incurring the poor series
um...
it uh... it the series was for a uh...
for the uh...
the beauty product
and beyond to the status quo processing plant
and um... begun elected character problem the captain seven different
videos where he's trying to fire employees if you use a certain to begin
with he would've had to fire them in this case
you've got a salesman who tried to fire but
if you know the details mexico into giving them a raise anyone celebrating
kore
those are
prefix epl two hundred twenty thousand views
and charge it to be very smart about it you can only be done comedy you can
smart comedy goes along with the discussion be the beacon pulls out a
little bit of uh...
these are our our friends over to look at it we can actually produced this
video
um... they did a parody
of jenin style because it's in that to happen
i was pretty funny
predawn funny and dedicated for etc etc
tokyo tonight you can do to no fun
envious
carried a good thing because
with their teachers to go back for a second
we thirty people already have a launching off point they understand what
the original lives
sonya parity that's why i decided i wanted to let the thing that perry
commercials and all that this is the meeting
uh... unexpected this is the video that we did for i_b_m_
it was um... where the people of watching a news report
and further they find an asteroid headed for her
the news report revealed that it actually headed for their state
and then it turns out for the state
and actually there tell and it turns out that it's actually on the air disaster
paid for their streets and other news notice
and it's actually had further exact address their office building
and even fit the conference room
so that's been screening when they actually had at last
them out for the pics
and it was further notice published product
black you know unexpected twist into deeper possum
applied
integrity campaign t_v_ social interactive
uh... out of home and multi-purpose
uh... always be
thinking in terms of your audience he had taken with the video comply with our
company
on you can even show she did with video and
t_v_ spot
uh...
at the end of the t_v_ spot heavenly face book and when they get casebook
other video content keep them engaged get them on your face book page and keep
an entertainer isn't it to you too
um...
so the idea to do
raise awareness
what would you do what is your spelling
and also we deal personality and diabetes
what you're trying to do it
uh... let people know
the the weather in that it has been the purchasing mode right now they might not
meet with you sell at the moment
but gave me down the road
and do you want to talk online
would know that in effect with it
but the company to do that
that play video night spend twenty minutes on their
website dot com
viral video killers carcasses were murdered reasonable ultimate talking
easier to go look at all
uh...
obviously welcome to come for twenty million
armpit an example of that that's what i'm pretty products at the whole area
video but i think you don't talk
for credit card
bmw can adapt these sort of things four bb
uh... that this could be for pet products
jumpstart
flexibility nevermind
i don't think it would be to be use workload who don't like talking docs
talking tactic but it's amazing
explainer videotape properties kind of things
uh... into a common craft but videos where you've got the uh...
he's moving around her like the u_p_s_ ads
that there were out there for a while
i'm just want to use his first interview if they can be done acute clever way
they can really get across what is your product out
park service
and informative videos
uh... what deflect the baton going to be back
doesn't reply the plot looks really cool
informative videos helpful videos
palm
videos
say you're selling machinery
um...
to accompany didn't go out and sugar
you can sell dot the be making uh...
videos
that are helpful in the way of locate the main videos not
not at the product out
not as uh... support
but it's just uh...
helpful video system here's how to do this is going to do that
omaha recanting bitter
the kitty hawk cook it doesn't really matter just a bit longer that brandon
can be brought to you
all your friends
five and i would think that the committee cranking out talking about
everyone doing okay here we get into some form of skin graphs and charts
obviously want to talk about competition
amateur competition from what the others are doing
people your friends jumped off a bridge
uh... looked like everybody again
url something off the bridge
this'll be the content uh... marketing usage and by the way if anybody wants
uh... i'd believe
yeah you can just email me i can't tell you this uh...
and i believe you can watch for independence won't break talk
on the pc here video is not far from the top of form uh...
b_d_ content
usage seventy percent witchcraft and almost
i could look into that later
id bb really know but almost
and i think that that's really uh... really important to look at i i i think
that it's really
if they could be there that could be wrong
that were there
the if t_v_ content marketing challenge
um... these are really good things you're producing a content dot com wrote
thing before
um...
i think if you need to have a dedicated team can't do that
or you don't need
activation fee production company
someone needs in this of course for content overall content meeting
social media video everything
abu nidal plot
uh...
unethical for all the but you can read them but he you'll see the percentages
ticketless about right to me
company gap
um...
ec here in-person events
people beating marketers believe it
affective
sixty seven percent thirty three percent
awfully plus the fact is a lot of people arts very much to land in person at that
delivery that make their day in president you can only talk to a certain
number of people that should speaker
uh... we figure you can reach a kind of people
and then you can have the in-person after that if they contact you
but still a lot of value precedent investors but the whole
the whole thing that you get your dvd cricos relationships you know how you do
it
i'm catelli webinars blogs videos
down there fifty eight percent
forty two percent
on that's pretty good army videos above the line on that
applied
cd content marketing spending
um...
forty five percent rate of increase
so democrats are jumping off a bridge i mean this is where the competition's
going
next up is going to be the marketers use various social media sites to distribute
content
linkedin right at the top twitter
that's uh...
fifty parents they expect yeah
soviet you've got a lot of people even even using the usa
tuebingen
italy factor in whether including advertising to collect face book at
linkedin ads
uh... twitter promoted tweets are much more effective
yeah because really it's not clear on that
and by the way to get these uh...
report from market price
just to give credit they're free resource
on the day factor
younger boys becoming decisionmakers are being consulted by decision makers
due to come in the gatekeepers you've got it younger crowd of people coming up
um...
time to adapt to how their thinking and you know the things that they're doing
paper scissor
tcr note on that and uh...
delegates questions that were a little time
because
uh...
paper scissor
i'd like to think of
when you when you're promoting a video when you think it should i pay for
videos c_d_'s ideal advertising on the studio
think of it is a stream they lead into a river dependent introduction
so there we have pictures of exactly that is that weird
stream lead in the record demanding the dilution and i think that's in china and
that just amazing photographs
appointees you just need to pay enough
if that all but to push that get you out there into the stream tributary pick it
out
to the oceans a lot of people can see it otherwise it's like a tree falls reports
that we all know that women
watch it still
being debated
and then uh...
my last day here is returned on investment
uh...
establish goals expected return
um...
basically what i have here is about that this is predicted to write such a great
down there
this is predictive return on investment and this is a formula so you can figure
out
well you returned that will be before you actually died in the even if you
experiment
um...
perspective to other schools which we are expected return
aunque aside what it is you want to get out of a twilight using video will
expected it almost there also bomber subscriptions what do i want to do you
do for me
uh...
figure out that return
apartheid then developing your socially a strategy to reach those goals
determine a budget how much of the cost to do that to make videos too
east coast due to come and social media do updates face book twitter
social media strategy all those things
and compare the budget
to be expected return
so how much my can expand
to do all these
compared to how much longer to gain from
now hopefully your budget and you can't stand to be less
and what you're hoping to get from
that ideal otherwise you got it
uh...
then you just simply execute strategy
fall goes well
you've already know what you are a lot of work before you get a a lot of people
make
huge mistakes are just going in an obvious to make videos
or i'm just gonna
get on twitter what is going to do a lot of socially with higher social media
first let's go liquid agency
but just haven't do stuff
and they don't really have a
planner will know what they're even trying to get out of it
they just don't do it
so uh...
that's cut back on it because it was a good way to do it
so in summary
um...
i really think that
kurzweil applied here
yet as my email if you have any questions on you can't really
the activity fell our websites of coca dot com in our blog a typical credit dot
com slash
blogger
a lot more information on their run a whole bunch of topics will be to be
previously
home
i think in february
i think the a_p_ isr
will that work
have a whole the articular tons
of d_d_t_
uh... companies out there they're jitters
doing amazing things
but uh... i think that the whole awaken from large companies down to startups
enabling between
i think they're still a little bit of learning a little bit of a adventure
that needs to happen here
uh... people rejecting a decent asking try to conduct look at which a
competition to which he was working to it's not working
and uh... go from there
i don't think we have questions
so
it's chapel mca look
so if up
getting by a few questions afterwards or if you're watching this on demand
definitely uh... hit me up
finally contacted put there
and thank you for talking to the political platform
and i get the rico
cyclical creative
a typical here dot com
i think everybody
and