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The cleantech business environment presents more risks and challenges, but also more opportunities,
than any other industry. Product champions are more passionate, while opponents are more
vociferous. Although the technology is groundbreaking, it's also less proven. Investors are fickle,
demand is uncertain, and the adoption curve is nothing less than harrowing. And despite
economic subsidies, few cleantech companies have enjoyed mass-market commercial success.
If the social web is like word-of-mouth marketing on steroids, then online conversations of
the potential to make or break products faster than ever before, especially in industries
like cleantech, where consumer opinion is so divided. For online cleantech brand communities
to flourish, companies need to be proactive in facilitating and influencing conversations
about their products. At CleanTech Media Solutions, we start by
identifying the location of your product on the technology adoption curve. We then analyze
the degree to which you've penetrated your target market, and how consumers are responding
to your product. Whether you want to target early adopters, or cross the chasm and sell
to the pragmatic majority, we'll design a customized social media marketing plan that
will keep your business on track.