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How to Use Keyword Density Effectively
The purpose of keywords is to link to related searches
typed in the search engine search box. This means that it is essential for your website’s
use of keywords be most attractive and related to drive traffic
to you site. Techniques to help you in choosing your keywords
are keyword competition analysis and the number of monthly searches for that keyword.
Keyword Density
Keyword density is the amount of times the keyword shows up in a website page.
You have to keep in mind, to never over use keywords,
but use them just enough to show up in important places.
Keyword density is always articulated as a percentage of a website's page total
word count. The keyword density's rule of thumb to get
accepted by search engines is 3% to 5% - never exceed it.
As an example, if you have a web page that has a total word
count of 100 and you use your keyword five times within
the content, the keyword density on that page is calculated
by simply dividing the total number of keywords, by the total number of words that appear on
your web page. So that would be 5 divided by 100 which equals
.05 which is five percent.
This rule applies to a set of keywords that relates to a different product or service
and to every page on your site.
Avoid Abusing Keyword Density
Avoid repeating your keywords with every other word on every line,
because your website will most likely be rejected and labeled as a spam or an artificial
site.
Relevant. Only use relevant keywords
that are related to your topic or market by taking in account on how users would search
for you.
Long-tail Keywords. You can maintain relevance by using long-tail
keywords.