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Next up we'll talk about distribution. Now this doesn't always imply an upfront cost.
Distribution is something that a record label would typically do, but promoting your album
across the country and making sure that it's in various record stores and online record
stores. Now it's something that you can do on your own if you're on the smaller scale.
If your goal is to just reach maybe several thousand people or even a local audience,
they need a place that they can buy the album if they can't call you directly or e-mail
you directly. Now some of the easier ways to do this, especially nowadays when record
stores are downsizing and even closing, unfortunately, you can do this online. Websites like CD Baby
or Amazon.com, Amazon Advantage, eBay, all these are options where you can sell your
items by just having a link maybe on your website where you can e-mail the link to other
people and therefore avoid any upfront fees or significant discounts or even loss of product
by putting them into record stores.